‘If you are excited about the work you do, you can always fit something important in’
Kathy Bloomgarden, CEO, Ruder Finn, opened up about the agency’s journey of 75 years, envisioning growth aspects in India and many more in the e4m PR and Corp Comm podcast
As Ruder Finn completes its 75 years, Bloomgarden had an insightful podcast session with exchange4media’s PR and corp comm team where she shared the agency’s story from its inception till date, its expansion in middle east, envisaging growth prospects in the Indian market, its role in shaping global PR industry and more.
Talking about the organisation's legacy and the culture that has been fostered over 75 years, Bloomgarden said, “Culture is something we have prioritised. Our theme is ‘What’s Next’ and I am really proud of that because, as we all know, the field is changing rapidly and especially now, with new technology tools, digital channels, the uncertainty in terms of new marketplace and technical transformations that so many of our clients are going through. We have to push the boundaries to make sure we are adopting the practices.”
Bloomgarden further talked about the lessons she learnt from her father and how she is taking it forward. “My father always said that time is elastic and what that meant, was that there is always enough time to do your job. If you are excited about the work you do, you can always fit something important in,” she conveyed.
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