a-m-industry

ISEC: The game-changer A&M industry isn’t ready for

MRSI ISEC Kanchan Srivastava?blur=25

In an industry starved for innovation, the Indian Socio-Economic Classification (ISEC) promises to revolutionize media measurement. Yet, it languishes in bureaucratic limbo

Kanchan Srivastava Sep 2, 2024 8:42 AM