Kanchan Srivastava
Senior Editor and Group Editorial Evangelist
kanchan.srivastava@exchange4media.com
@pencil_pusher1
Authors
As a senior editorial person, Kanchan covers digital media, brands and marketing domains. Her previous affiliations include British Medical Journal, Mongabay, Outlook, DNA and NBT. She is the recipient of the Maharashtra Government’s “Excellence in Journalism Award” & “UNFPA Laadli Media National Award”.
Publicis, Initiative Dominate: What 2025’s global media pitch battles signal for 2026
Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
Digital onslaught: Can IRS be the saviour for Print?
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
BMC OOH Policy: IOAA contemplates legal recourse saying existing policy valid till 2031
The media owners argue the BMC can’t bring a new policy for eight more years
ISEC: The game-changer A&M industry isn’t ready for
In an industry starved for innovation, the Indian Socio-Economic Classification (ISEC) promises to revolutionize media measurement. Yet, it languishes in bureaucratic limbo
India has become the largest market in terms of Meta AI usage: Paras Sharma
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
BMC extends OOH policy feedback deadline to Sept 9
The civic body has received 38 representations over the draft policy so far
Extend feedback timeline from 2 weeks to 2 months: IOAA to BMC
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
IRS to kick off soon, after a gap of five years
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
BMC OOH policy risks clutter, impacts aesthetics & may fall short on safety: Media owners
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
With Kylaq, we aim to achieve annual sales of 100,000 cars: Petr Janeba, Skoda India
Škoda plans 50% ad spend increase this fiscal to boost new car buzz, says Petr Janeba, Brand Director, Škoda Auto India, in an exclusive interview with e4m
Media agencies snap up major influencer firms as marketing trends evolve
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
Hopeful AAAI approves Roadstar in few months: Pawan Bansal, IOAA Chairman
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Print revenue models are weak; Online subscription demands exceptional content: Anant Nath
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
Maharashtra allocates Rs 880 cr for publicity while poll dates lie in a limbo
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
Will Roadstar lead the way for OOH measurement?
IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along
Adland in panic as BMC draft policy puts onus on advertisers, not OOH media owners
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
Govt might have faced strong resistance on Broadcasting Bill from big tech too: Anant Nath
The President of Editors Guild of India, Anant Nath, spoke to e4m on Tuesday about MIB withdrawing the second draft of the Broadcasting Services Bill, his apprehensions on the bill & more
BMC tightens norms for political hoardings and banners ahead of assembly polls
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
In case of accidents, OOH advertisers to be solely liable: BMC
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Is Karan Johar’s Dharma Productions looking for investors?
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Oh OOH! Mumbai's sky-high risk
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
BMC to hire agency for DOOH field survey, proposes camera+sensors to monitor illumination
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
BMC to prohibit gantry hoardings; aims stricter curbs on obscene or offensive DOOH
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
DOOH: BMC to allow video ads in 'controlled environment'
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Why has YouTube reduced agency commission despite a rise in investment?
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
Budget 2024-25: Govt allocates Rs 1,089 crore for publicity
Out of Rs 4,342 crore allocation to the MIB, nearly 1/4 is meant for advertisement this fiscal year
IOAA pushing private measurement tool without consensus: OOH stakeholders on Roadstar
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
Over 1.7 lakh media professionals working on contractual basis in India: Economic Survey
This number equals that of the contractual workforce employed in the e-commerce sector, says the Survey
OOH’s unified measurement tool RoadStar undergoes pilot test at agencies
With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm
BMC contemplates banning video ads on DOOH
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as well
AI’s axe on adland jobs: How big is the blow?
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and creativity inherent in human cognition
BMC’s OOH Draft Policy: Height of hoardings capped at 100 ft, no ads on footpath
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
Marketing spend to continue, but big increases unlikely: Sudhir Sitapati, GCPL
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Amid crackdown on hoardings, OOH media owners seek CM Eknath Shinde’s intervention
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
Is ISEC stuck because broadcasters are worried about impact on TRPs?
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
'Want Birla Opus to be a Rs 10,000 cr company after first 3 years of operation'
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry
BMC’s new OOH policy: Media owners raise red flags
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
BMC’s new OOH policy: No hoardings on rooftop, no ads on glass facade
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Flipkart’s goal is to provide brands diverse ways to tell stories: Sandeep Karwa
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Bot or not, brands bet big on influencer marketing
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Shark Tank row: Sponsors mum over startups’ plight
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
TRAI’s multiple rating agencies push: Will TAM finally get lucky?
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Shark Tank Row: Affected D2C startups question judges’ 'silence'
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating the copyrights
Exam cancellations lead to testing times for Indian ad sector
Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends, industry leaders say
Cannes Lions 2024: Fewer wins, more questions
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Shark Tank: Startups accuse Sony & Meta of withholding ad, social media accounts
Sony has claimed that the startups violated copyrights; founders deny the charge and say they have incurred a huge loss of business due to ‘high handedness’ of both media giants
With Opposition’s resurgence, media sector eyes an uptick in ad revenue
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for the media houses
Will Kangana Ranaut's Lok Sabha win reignite her brand value?
Industry experts believe as a Member of Parliament, Kangana Ranaut's position in the public domain and the endorsement world is likely to get a boost
Amazon purchased some assets, not whole MX Player
A week after e4m report on MX Player’s acquisition by Amazon, the US tech major has shared its side of the story
Hope for advertisers: Modi 3.0's thin majority sparks talks of populist Budget
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Did BJP’s ad campaigns fail to fire up ‘400 paar’ aim?
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree
Exit Polls: Why the misfires
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions
Our group has mega plans for the future, not restricted to Ei Samay: Sanjay Basu
In an exclusive conversation with e4m, Advocate Sanjay Basu shared his vision behind acquiring Bangla daily Ei Samay. He also discussed the paper's positioning & expansion plans for his media venture
MX Player’s revenue drops 63% in FY23, ad revenue declines too
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
Indian apps rule fantasy sports world, betting too: Report
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
Facebook rakes in Rs 105 crore from political ads in 3 months, BJP top spender
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Lok Sabha Elections: Meta accused of approving political ads that incite violence
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Lok Sabha Polls: BJP spent Rs 100 crore on Google ads in five months
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
My11Circle experiencing strong user & revenue growth with IPL partnership: Saroj Panigrahi
e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy sports partner of the tournament
Celebs still remain relevant though the idea of celebrity has changed: Swati Iyer, Matrix
e4m caught up with Swati Iyer, the CEO of a celebrity management firm Matrix, to understand how is the brand endorsement market evolving in India amid the exponential rise in influencer marketing
IOAA's out-of-home measurement tool 'Roadstar' ready to roll
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since AAAI has been seeking clarity over unified privacy protocol
Comscore's CTV survey will provide insights vital for industry growth: Alejandro Fosk
Company starts onboarding clients ahead of the survey to help them with holistic cross media insights, Alejandro Fosk, EVP International, told e4m in an exclusive interview
Are advertisers tightening their purse strings due to elections?
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
YouTube, WhatsApp, FB & X lose users in urban India: Report
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Tata Motors is an Indian brand that customers take a lot of pride in: Vinay Pant
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Lok Sabha Elections 2024: As political war intensifies, Google emerges as the real winner
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
DoubleVerify apologises after X accuses it of misreporting brand safety scores
X's Brand-Safety scores were reported very low for 5 months, in some cases at 70%, while it was 99.99%, claims the social media firm
Elections play a great role in reaching rural markets: Partho Banerjee, Maruti Suzuki
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for the carmaker
FMCG: AdEx not as fast moving as revenue?
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the trend
Short videos no longer sweet? 33% drop in monthly active users in 2023
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
How did iPhone become the Apple of India’s eye?
Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’ trend
Indian advertisers alarmed over ‘inflated viewership’ US lawsuit against Meta
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially seek compensation
Back on IPL pitch: Are startups ready for second innings?
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
Name, Fame or Money: What’s driving Indian ad agencies to go public?
Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility, shared industry leaders
We’re cautiously optimistic about marketing allocations: Vikrant Mudaliar, Dream11
In an exclusive interview with e4m, Vikrant Mudaliar, Chief Marketing Officer of Dream11 (Dream Sports), shared insights into the brand marketing strategies for IPL 2024 that kickstarts today
DAVP & political consultants among top advertisers on Google ahead of LS polls
While DAVP has spent close to Rs 38 cr, I-PAC and PEN have incurred an expenditure of Rs 6.3 cr and Rs 1.8 cr, respectively, in the last six months, as per Google Ads Transparency Centre data
Lok Sabha polls: After Google, Meta also asks advertisers to disclose AI usage in ads
Meta will take on AI-generated threats with expanded fact-checking, consumer awareness initiatives, and an Elections Operations Center
Google Ads: BJP spent Rs 31 Cr, INC Rs 14 Lakh ahead of Lok Sabha polls
As per data from Google Ads Transparency Centre, video ads top the campaign agenda; observers say political parties are bound to up their advertising game in the next couple of weeks
Why are news publishers losing web traffic now?
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
YouTube's reach toe to toe with TV's in Hindi-speaking states: EY report
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
Larger gaming players absorbed GST shock, further consolidation on cards: EY report
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
Maruti’s Adex to touch Rs 1,400 Cr in coming fiscal: Shashank Srivastava
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing strategy for FY25
INS backs ISEC, says advertisers’ money precious
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers and advertisers, and that he hoped the IRS was conducted soon
Losing ad monies due to 'flawed' NCCS: Advertisers
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
Disney-RIL merger: IPL advertisers to lose bargaining chip?
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share marketers
TV gets 60% of govt's ad budget, followed by print & outdoor: MIB secretary Sanjay Jaju
Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of social media followers & the govt doesn’t need to spend much separately on digital
NCCS is broken, we need to move on: Shuvadip Banerjee
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers
BARC is currently evaluating ISEC: Shashi Sinha
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Snapchat's positivity offers a unique advantage to brands: Pulkit Trivedi
Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India
From Digital to TV+Print: Are D2C firms headed for brand building now?
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
From handcart to conglomerate: Emami's golden glow-up journey
In a chat with e4m, the directors of the Kolkata-based Emami Group talk about the company's 50-year success story and apsirations to become one of the most respected marketers globally
Quiet luxury over opulent display: How niche brands are making inroads in India?
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share industry players
LS polls: Who will bag BJP’s coveted media account?
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry sources
FMCG's digital AdEx at par with TV: What’s driving the growth
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
Google rebrands Bard, launches ‘ChatGPT-killer’ Gemini Advanced
Gemini will be available in 40 languages as a paid application; out in English as of now
Ad Spends: FMCG firms set to turn the tide
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said
TV is critical in ‘attention economy’: Sam Balsara
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend huge sums on this medium
Ad landscape in 2024: Uncertainty looms large as startups face multiple challenges
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes
Brands are now transitioning to episodic ads to keep viewers engaged: Charandeep Singh
Charandeep Singh, Chief Marketing Officer of TVS Credit, shared his insights at e4m POI Summit at Chennai
Google rolls out conversational AI in Search Ads
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Google+Meta’s ad revenue surpasses TV industry figures
While the TV industry relies on large advertisers, SMBs are driving the tech platforms' ad growth, say experts
Ayodhya Ram Mandir: How brands are queueing up for Jan 22
From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital and outdoor for the event
CTV AdEx to reach $400 million in India by 2027: MiQ
The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say experts
ROI better with privacy-led solutions: Google allays advertisers’ Privacy Sandbox concerns
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out with a blog
Why are Elon Musk & Jeff Bezos eyeing India's upcoming SatCom market?
The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum for the same
Has brand Maldives taken a hit?
The social media backlash and the diplomatic row between India and the island nation can affect its brand image as a tourism haven, say experts
Car no longer a transport machine but a lifestyle device: Lavanya Wadgaonkar
Wadgaonkar, Global VP-Communications & Global DEI Champion at Nissan, spoke exclusively to e4m on the challenges and opportunities in crafting communication strategies for the automotive industry
Over 90% advertisers not ready for cookieless world: Experts
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders
Did FPJ's 'raddi' ad reveal print media’s best-kept secret?
The English daily Free Press Journal or FPJ placed a front-page ad on January 1, hinting at an alleged age-old industry practice of including numbers of unsold copies to inflate circulation figures
Will funding winter show signs of thaw in 2024?
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming days, say experts
2023: When digital advertising got bigger
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
GenAI in marketing: Will 2024 be the make-or-break year?
Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only humans can perform well, say marketers
Newspaper industry set to grow as PRP Bill will cut red-tapism: Rakesh Sharma, INS
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals (PRP) Bill, 2023
India’s burgeoning social media consumption: What does it mean for advertisers?
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
CCI gives nod for acquisition of Glenmark Life Sciences by Nirma
In September, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences
Zee-Sony merger hits roadblock: Tracking deals that had a smooth run
The Zee-Sony deal may be on shaky ground but mergers & acquisitions in media are quite common globally. A glance at merged entities that are running successfully
Has the Zee-Sony merger hit a roadblock?
Sony has issued a public statement in response to Zee’s request for extension of merger deadline which raises a few eyebrows
Cookie Conundrum: Uncertainty continues as clock ticks towards 2024
With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google says "cookies deprecation will start on Jan 4"
BCCI invites bids for IPL 2024-2028 Title Sponsor Rights
BCCI has notified prohibited brand categories such as alcohol products, betting and cryptocurrency
Fin-Fabulous: How lending tech startups have emerged as big advertisers
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts
Twitter and Threads to face decline in 2024: Data.ai
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
Amazon India’s ad revenue up 28% in FY23, losses widen
The e-comm major has raked in ₹5,380 Cr in ad revenue
Can box office hits on OTT turn into a blockbuster opportunity for advertisers?
Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential
Times Internet’s losses balloon to Rs 490 Cr as ad revenue declines in FY23
The company divested in DineOut & ILN Properties, partially sold its shares in Delhivery, and plans to launch a Fintech Platform, as per regulatory filing
Amazon and Meta’s camaraderie to open up new advertising opportunities?
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it is being dubbed as the “most significant ad product of the year’
Ahead of Diwali, brands fire up experiential marketing
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Festive Marketing: CMOs use AI tools to optimize spends
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season
Why Diwali is the best season for customer retention
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
Well-rounded approach fuelled our success in FMCG: Vineeth Viswambharan, Adani Wilmar
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
Global ad game: Is Google and Meta’s loss Amazon’s gain?
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data, shared industry players
Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spends and much more
News channels must learn to make sense of RLD: MIB’s Apurva Chandra
The Secretary for the Ministry of Information and Broadcasting spoke exclusively with exchange4media on news channels’ complaints about the lack of data and transparency and other key issues
News channels are divided on BARC matter: Apurva Chandra
In an exclusive interaction with exchange4media, the Secretary for Ministry of Information and Broadcasting, spoke about the functioning of BARC and data transparency amidst a host of other issues
Polls on the heels: Meta, Google face political heat
Industry watchers say social media manipulation can be seen as an unintended social experiment
Marketers mull ways to beat digital ad fraud: An AI cocktail, a council & caution
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry leaders
Maybelline’s CTV spends growing in double digits: Zeenia Bastani
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
Ad fraud pinch: Advertisers to lose one-third of spends on mobile: Report
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
India OTT subscription revenue growth dips due to IPL rights transfer: Report
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
TV growth shrinks in 2022, gaming & digital continue to soar: MIB
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across media sectors
When Artificial Intelligence throws up real-world problems
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared
'Bisleri’s Vedica is a premium brand for discerning consumers'
At the launch of 'Vedica Himalayan Sparkling Water', Bisleri International's Vice Chairperson Jayanti Khan Chauhan & CEO Angelo George spoke about the company's expansion plans, growth targets & more
When jokes mean serious business: Why meme marketing is gaining popularity in D2C space
Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts
500 influencers from across India roped in for ICC World Cup
The ‘Super 50’ creators will have access to the field pre- and post-match, to commentators, and ambassadors
ICC investment is helping us increase focus on Indian market: Santosh Kumar, Booking.com
Santosh Kumar, Country Manager for Indian Subcontinent & Indonesia at Booking.com, spoke to exchange4media on the sidelines of their ICC World Cup campaign launch
How 2.5 million SMBs are fuelling Amazon India’s ad business
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to expand faster than the whole digital advertising ecosystem
‘Made for Ad’ sites gobbling up big chunk of digital ad spends: Is there a way out?
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
Generative AI: Top e-comm players have a new ‘salesman’ for the festivals
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
BBDO India works very hard, winning awards, but its growth has been too slow: TzeKiat Tan
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she wants the accounts to be evaluated among other steps
Will surely drive BJP’s campaign in 2024, if they call me: Piyush Pandey, Ogilvy
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role of AI in agency’s work, and more
Media industry eyes AdEx surge as freebies in poll-bound states add to disposable income
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates