Authors
As a senior editorial person, Kanchan covers digital media, brands and marketing domains. Her previous affiliations include British Medical Journal, Mongabay, Outlook, DNA and NBT. She is the recipient of the Maharashtra Government’s “Excellence in Journalism Award” & “UNFPA Laadli Media National Award”.
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
The media owners argue the BMC can’t bring a new policy for eight more years
Kanchan Srivastava Sep 2, 2024 9:03 AM
In an industry starved for innovation, the Indian Socio-Economic Classification (ISEC) promises to revolutionize media measurement. Yet, it languishes in bureaucratic limbo
Kanchan Srivastava Sep 2, 2024 8:42 AM
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
Kanchan Srivastava Aug 30, 2024 9:07 AM
The civic body has received 38 representations over the draft policy so far
Kanchan Srivastava Aug 27, 2024 8:29 AM
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
Kanchan Srivastava Aug 23, 2024 4:55 PM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
Kanchan Srivastava Aug 23, 2024 8:21 AM
Škoda plans 50% ad spend increase this fiscal to boost new car buzz, says Petr Janeba, Brand Director, Škoda Auto India, in an exclusive interview with e4m
Kanchan Srivastava Aug 21, 2024 6:12 PM
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
Kanchan Srivastava Aug 21, 2024 9:06 AM
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Kanchan Srivastava Aug 20, 2024 8:44 AM
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
Kanchan Srivastava Aug 19, 2024 8:38 AM
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
Kanchan Srivastava Aug 16, 2024 6:06 PM
IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along
Kanchan Srivastava Aug 16, 2024 8:51 AM
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
Kanchan Srivastava Aug 14, 2024 9:22 AM
The President of Editors Guild of India, Anant Nath, spoke to e4m on Tuesday about MIB withdrawing the second draft of the Broadcasting Services Bill, his apprehensions on the bill & more
Kanchan Srivastava Aug 13, 2024 12:38 PM
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Kanchan Srivastava Aug 12, 2024 8:09 AM
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Kanchan Srivastava Aug 11, 2024 11:55 AM
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Kanchan Srivastava Aug 10, 2024 10:00 AM
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
Kanchan Srivastava Jul 31, 2024 1:00 PM
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
Kanchan Srivastava Jul 31, 2024 8:58 AM
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Kanchan Srivastava Jul 31, 2024 8:35 AM
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
Kanchan Srivastava Jul 30, 2024 8:03 AM
Out of Rs 4,342 crore allocation to the MIB, nearly 1/4 is meant for advertisement this fiscal year
Kanchan Srivastava Jul 23, 2024 4:47 PM
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
Kanchan Srivastava Jul 23, 2024 8:53 AM
This number equals that of the contractual workforce employed in the e-commerce sector, says the Survey
Kanchan Srivastava Jul 22, 2024 7:24 PM
With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm
Kanchan Srivastava Jul 22, 2024 9:11 AM
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as well
Kanchan Srivastava Jul 17, 2024 8:51 AM
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and creativity inherent in human cognition
Kanchan Srivastava Jul 16, 2024 8:58 AM
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
Kanchan Srivastava Jul 16, 2024 8:50 AM
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Kanchan Srivastava Jul 12, 2024 4:13 PM
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
Kanchan Srivastava Jul 12, 2024 8:31 AM
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
Kanchan Srivastava Jul 11, 2024 8:42 AM
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry
Kanchan Srivastava Jul 8, 2024 8:35 AM
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Kanchan Srivastava Jul 4, 2024 8:50 AM
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Kanchan Srivastava Jul 3, 2024 8:50 AM
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Kanchan Srivastava Jul 3, 2024 8:31 AM
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Kanchan Srivastava Jul 1, 2024 9:00 AM
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Kanchan Srivastava Jun 28, 2024 8:27 AM
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating the copyrights
Kanchan Srivastava Jun 26, 2024 9:18 AM
Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends, industry leaders say
Kanchan Srivastava Jun 25, 2024 8:48 AM
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Kanchan Srivastava Jun 24, 2024 8:24 AM
Sony has claimed that the startups violated copyrights; founders deny the charge and say they have incurred a huge loss of business due to ‘high handedness’ of both media giants
Kanchan Srivastava Jun 20, 2024 8:57 AM
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for the media houses
Kanchan Srivastava Jun 12, 2024 9:09 AM
Industry experts believe as a Member of Parliament, Kangana Ranaut's position in the public domain and the endorsement world is likely to get a boost
Kanchan Srivastava Jun 7, 2024 8:40 AM
A week after e4m report on MX Player’s acquisition by Amazon, the US tech major has shared its side of the story
Kanchan Srivastava Jun 6, 2024 2:52 PM
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Kanchan Srivastava Jun 6, 2024 8:47 AM
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree
Kanchan Srivastava Jun 5, 2024 9:17 AM
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions
Kanchan Srivastava Jun 5, 2024 8:45 AM
In an exclusive conversation with e4m, Advocate Sanjay Basu shared his vision behind acquiring Bangla daily Ei Samay. He also discussed the paper's positioning & expansion plans for his media venture
Kanchan Srivastava May 30, 2024 8:44 AM
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
Kanchan Srivastava May 29, 2024 8:30 AM
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
Kanchan Srivastava May 27, 2024 8:35 AM
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Kanchan Srivastava May 23, 2024 8:46 AM
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Kanchan Srivastava May 22, 2024 8:24 AM
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Kanchan Srivastava May 21, 2024 8:30 AM
e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy sports partner of the tournament
Kanchan Srivastava May 20, 2024 8:43 AM
e4m caught up with Swati Iyer, the CEO of a celebrity management firm Matrix, to understand how is the brand endorsement market evolving in India amid the exponential rise in influencer marketing
Kanchan Srivastava May 16, 2024 5:08 PM
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since AAAI has been seeking clarity over unified privacy protocol
Kanchan Srivastava May 13, 2024 8:51 AM
Company starts onboarding clients ahead of the survey to help them with holistic cross media insights, Alejandro Fosk, EVP International, told e4m in an exclusive interview
Kanchan Srivastava May 10, 2024 5:55 PM
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
Kanchan Srivastava May 8, 2024 8:07 AM
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Kanchan Srivastava Apr 30, 2024 8:52 AM
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Kanchan Srivastava Apr 18, 2024 8:44 AM
X's Brand-Safety scores were reported very low for 5 months, in some cases at 70%, while it was 99.99%, claims the social media firm
Kanchan Srivastava Apr 16, 2024 12:29 PM
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for the carmaker
Kanchan Srivastava Apr 13, 2024 2:47 PM
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the trend
Kanchan Srivastava Apr 12, 2024 8:52 AM
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
Kanchan Srivastava Apr 10, 2024 8:44 AM
Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’ trend
Kanchan Srivastava Apr 9, 2024 8:38 AM
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially seek compensation
Kanchan Srivastava Apr 3, 2024 8:15 AM
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
Kanchan Srivastava Mar 28, 2024 8:47 AM
Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility, shared industry leaders
Kanchan Srivastava Mar 26, 2024 8:54 AM
In an exclusive interview with e4m, Vikrant Mudaliar, Chief Marketing Officer of Dream11 (Dream Sports), shared insights into the brand marketing strategies for IPL 2024 that kickstarts today
Kanchan Srivastava Mar 22, 2024 10:52 AM
While DAVP has spent close to Rs 38 cr, I-PAC and PEN have incurred an expenditure of Rs 6.3 cr and Rs 1.8 cr, respectively, in the last six months, as per Google Ads Transparency Centre data
Kanchan Srivastava Mar 21, 2024 9:03 AM
Meta will take on AI-generated threats with expanded fact-checking, consumer awareness initiatives, and an Elections Operations Center
Kanchan Srivastava Mar 20, 2024 8:58 AM
As per data from Google Ads Transparency Centre, video ads top the campaign agenda; observers say political parties are bound to up their advertising game in the next couple of weeks
Kanchan Srivastava Mar 19, 2024 8:45 AM
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
Kanchan Srivastava Mar 14, 2024 8:29 AM
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
Kanchan Srivastava Mar 7, 2024 10:42 AM
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
Kanchan Srivastava Mar 6, 2024 8:22 AM
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing strategy for FY25
Kanchan Srivastava Mar 4, 2024 9:11 AM
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers and advertisers, and that he hoped the IRS was conducted soon
Kanchan Srivastava Mar 4, 2024 8:19 AM
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
Kanchan Srivastava Mar 1, 2024 8:48 AM
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share marketers
Kanchan Srivastava Mar 1, 2024 8:25 AM
Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of social media followers & the govt doesn’t need to spend much separately on digital
Kanchan Srivastava Feb 29, 2024 8:57 AM
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers
Kanchan Srivastava Feb 28, 2024 9:09 AM
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Kanchan Srivastava Feb 27, 2024 8:19 AM
Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India
Kanchan Srivastava Feb 26, 2024 9:07 AM
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
In a chat with e4m, the directors of the Kolkata-based Emami Group talk about the company's 50-year success story and apsirations to become one of the most respected marketers globally
Kanchan Srivastava Feb 20, 2024 9:10 AM
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share industry players
Kanchan Srivastava Feb 19, 2024 8:31 AM
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry sources
Kanchan Srivastava Feb 15, 2024 8:36 AM
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
Kanchan Srivastava Feb 12, 2024 11:12 AM
Gemini will be available in 40 languages as a paid application; out in English as of now
Kanchan Srivastava Feb 9, 2024 10:18 AM
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said
Kanchan Srivastava Feb 5, 2024 8:16 AM
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend huge sums on this medium
Kanchan Srivastava Jan 31, 2024 2:10 PM
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes
Kanchan Srivastava Jan 29, 2024 8:53 AM
Charandeep Singh, Chief Marketing Officer of TVS Credit, shared his insights at e4m POI Summit at Chennai
Kanchan Srivastava Jan 25, 2024 1:12 PM
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Kanchan Srivastava Jan 24, 2024 1:52 PM
While the TV industry relies on large advertisers, SMBs are driving the tech platforms' ad growth, say experts
Kanchan Srivastava Jan 22, 2024 9:04 AM
From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital and outdoor for the event
Kanchan Srivastava Jan 18, 2024 8:37 AM
The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say experts
Kanchan Srivastava Jan 16, 2024 8:47 AM
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out with a blog
Kanchan Srivastava Jan 12, 2024 8:52 AM
The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum for the same
Kanchan Srivastava Jan 12, 2024 8:41 AM
The social media backlash and the diplomatic row between India and the island nation can affect its brand image as a tourism haven, say experts
Kanchan Srivastava Jan 9, 2024 12:40 PM
Wadgaonkar, Global VP-Communications & Global DEI Champion at Nissan, spoke exclusively to e4m on the challenges and opportunities in crafting communication strategies for the automotive industry
Kanchan Srivastava Jan 9, 2024 8:45 AM
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders
Kanchan Srivastava Jan 8, 2024 8:21 AM
The English daily Free Press Journal or FPJ placed a front-page ad on January 1, hinting at an alleged age-old industry practice of including numbers of unsold copies to inflate circulation figures
Kanchan Srivastava Jan 3, 2024 8:20 AM
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming days, say experts
Kanchan Srivastava Jan 3, 2024 7:55 AM
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
Kanchan Srivastava Dec 29, 2023 8:34 AM
Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only humans can perform well, say marketers
Kanchan Srivastava Dec 26, 2023 8:36 AM
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals (PRP) Bill, 2023
Kanchan Srivastava Dec 22, 2023 8:23 AM
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
Kanchan Srivastava Dec 21, 2023 8:31 AM
In September, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences
Kanchan Srivastava Dec 20, 2023 8:22 AM
The Zee-Sony deal may be on shaky ground but mergers & acquisitions in media are quite common globally. A glance at merged entities that are running successfully
Kanchan Srivastava Dec 19, 2023 2:08 PM
Sony has issued a public statement in response to Zee’s request for extension of merger deadline which raises a few eyebrows
Kanchan Srivastava Dec 19, 2023 11:07 AM
With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google says "cookies deprecation will start on Jan 4"
Kanchan Srivastava Dec 14, 2023 10:05 PM
BCCI has notified prohibited brand categories such as alcohol products, betting and cryptocurrency
Kanchan Srivastava Dec 13, 2023 9:05 AM
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts
Kanchan Srivastava Dec 13, 2023 8:46 AM
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
Kanchan Srivastava Dec 12, 2023 8:39 AM
Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential
Kanchan Srivastava Nov 17, 2023 8:59 AM
The company divested in DineOut & ILN Properties, partially sold its shares in Delhivery, and plans to launch a Fintech Platform, as per regulatory filing
Kanchan Srivastava Nov 17, 2023 8:54 AM
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it is being dubbed as the “most significant ad product of the year’
Kanchan Srivastava Nov 14, 2023 8:55 AM
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Kanchan Srivastava Nov 10, 2023 8:58 AM
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season
Kanchan Srivastava Nov 8, 2023 9:14 AM
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
Kanchan Srivastava Nov 7, 2023 8:39 AM
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
Kanchan Srivastava Nov 6, 2023 4:43 PM
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data, shared industry players
Kanchan Srivastava Nov 2, 2023 8:35 AM
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spends and much more
Kanchan Srivastava Oct 27, 2023 8:57 AM
The Secretary for the Ministry of Information and Broadcasting spoke exclusively with exchange4media on news channels’ complaints about the lack of data and transparency and other key issues
Kanchan Srivastava Oct 25, 2023 8:43 AM
In an exclusive interaction with exchange4media, the Secretary for Ministry of Information and Broadcasting, spoke about the functioning of BARC and data transparency amidst a host of other issues
Kanchan Srivastava Oct 24, 2023 8:58 AM
Industry watchers say social media manipulation can be seen as an unintended social experiment
Kanchan Srivastava Oct 23, 2023 9:05 AM
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry leaders
Kanchan Srivastava Oct 17, 2023 8:53 AM
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
Kanchan Srivastava Oct 12, 2023 8:57 AM
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
Kanchan Srivastava Oct 12, 2023 8:23 AM
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Kanchan Srivastava Oct 11, 2023 8:48 AM
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across media sectors
Kanchan Srivastava Oct 10, 2023 8:33 AM
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared
Kanchan Srivastava Oct 9, 2023 8:50 AM
At the launch of 'Vedica Himalayan Sparkling Water', Bisleri International's Vice Chairperson Jayanti Khan Chauhan & CEO Angelo George spoke about the company's expansion plans, growth targets & more
Kanchan Srivastava Oct 6, 2023 8:40 AM
Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts
Kanchan Srivastava Oct 6, 2023 8:39 AM
The ‘Super 50’ creators will have access to the field pre- and post-match, to commentators, and ambassadors
Kanchan Srivastava Oct 5, 2023 8:48 AM
Santosh Kumar, Country Manager for Indian Subcontinent & Indonesia at Booking.com, spoke to exchange4media on the sidelines of their ICC World Cup campaign launch
Kanchan Srivastava Oct 4, 2023 8:30 AM
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to expand faster than the whole digital advertising ecosystem
Kanchan Srivastava Oct 3, 2023 8:30 AM
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
Kanchan Srivastava Sep 29, 2023 8:42 AM
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
Kanchan Srivastava Sep 28, 2023 8:42 AM
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she wants the accounts to be evaluated among other steps
Kanchan Srivastava Sep 28, 2023 8:15 AM
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role of AI in agency’s work, and more
Kanchan Srivastava Sep 26, 2023 6:05 PM
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
Kanchan Srivastava Sep 25, 2023 9:03 AM
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
Kanchan Srivastava Sep 14, 2023 9:13 AM
