JSW Paints’ I-Day ad: A moment marketing attempt gone wrong? The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film Mansi Sharma Aug 18, 2022 8:54 AM
Kia films put creativity in top gear, hit brakes on brand statement Industry reacts to the auto manufacturer's new digital campaign #TwinningWithKia with OTT platform Arré Mansi Sharma Aug 20, 2021 8:27 AM
Ads that impressed us this fortnight From Family Man's 'job hunt' to Nutralite's 90s-style rap, here are some exceptional work done between May 24 and June 4 Mansi Sharma Jun 8, 2021 8:37 AM
'The campaign spreads a feeling of joy with its touch of nostalgia & relatability' As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends Mansi Sharma Apr 15, 2021 8:54 AM