Mansi Sharma
Senior Correspondent
mansi.sharma@exchange4media.com
@nothingoddnews
Authors
Senior Reporter
Cannes Lions 2024: India wraps a disappointing season with 18 metals
On the final day, only two silver and two bronze metals were added to the tally
Cannes Lions 2024: A muted day 4 for India, only 2 metals added to the tally
Leo Burnett picked a silver while Ogilvy picked a bronze
Cannes Lions 2024: India adds 1 more Gold and 2 Silvers to its tally on Day 3
The Indian contingent by far has won a total of 12 metals
Cannes Lions 2024: 1 Silver, 4 Bronze for India on Day 2; Tally reaches 9
McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1 Silver, 1 Bronze). VML & Leo Burnett have 1 Bronze each
Cannes Lions 2024: Slow but stellar start for India as McCann Worldgroup bags gold
The impressive wins for India came across two categories - Outdoor and Health & Wellness
Cannes Lions 2024 begins today: Will India roar loud this year?
e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes
Can India break the jinx of fluctuating success at Cannes Lions 2024?
While the Indian contingent gears up to dazzle at the French Riviera, let’s have a look at their past performances, and the industry's expectations this year
Whose award is it - agency's or creative professional's?
A recent move by Leo Burnett Israel to hand over awards to individuals who have worked on the campaigns has sparked a debate in India
Best ads of the fortnight: Aisle pooh-poohs casual dating apps & DaMENSCH gets meta
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
Data is at the heart of all our campaigns: Anjali Krishnan, Mondelez
With consumers spending more time online, it's imperative for brands to engage them on digital platforms, and data is just the tool for that, says Krishnan, Head of Media at Mondelez India
Taking India's prowess to the world: Harshil Karia on Schbang's first outpost in UK
e4m interacts with Schbang founder Karia and Martin Vinter, MD, Schbang UK to understand the agency’s global plans and why the UK was the perfect first outpost
Aryan Khan starts ‘brandhood’ journey in adidas shoes: Can he go far?
SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts
Brands must not ignore the power of brand equity: Kantar BrandZ report
As per the report, brands have bounced back from the pandemic to increase their value; TCS emerges as ‘India’s Most Valuable Brand’
Why Housing.com’s ‘Parr Se Perfect’ campaign has the power to push category not just brand
The ad campaign by McCann Erickson highlights the many idiosyncratic and personal factors that govern a house-buying or renting process
All you need to know about Devika Bulchandani
Dev, as she is popularly referred to in the advertising industry, has become the first Indian-origin female Global CEO of Ogilvy
Birthday boy Akshay Kumar keeps winning brands & hearts
No controversy or flops seem to be shaking the actor’s brand value and affinity, says the marketing world
Ranbir Kapoor’s ‘insensitive’ comments to dent brand image?
The actor’s brand value and image going ahead will largely depend on Brahmastra’s performance, industry experts opine
Can stars from South match Bollywood’s charm in the endorsement universe?
Industry observers say that although South actors do have barriers like language and culture gap, with rising popularity and reach they too can bag big endorsement deals
Best ads of fortnight: Google's #BolneSeSabHoga to HDFC Bank's Vigil Aunty
Here are some of the ad campaigns that we found appealing in the August 15 to August 29 period
Zomato-Mahakal row: Is there a safe delivery route for AI-led ads?
Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary of deep fake ads
Will Lal Singh Chaddha’s dull box office score affect brand associates?
Brands like Rupa and Walkaroo have been featured prominently in the movie
JSW Paints’ I-Day ad: A moment marketing attempt gone wrong?
The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film
India@75: The journey of M&E industry
The way forward: According to I&B Ministry, the industry will become a 100-billion dollar (7.5 lakh crore) sector by 2030
How brands are celebrating the sibling bond this Rakshabandhan
Here are some Rakshabandhan 2022 campaigns that caught our eye
Evolution of the modest rakhi: An outcome of changing consumers & growing digital market
From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way
‘Har Ghar Tiranga’: Campaign that’s making a splash with the Tricolour
The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well
Ranveer Singh bares it all: Any love lost in the endorsement world?
Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to be a favourite in the endorsement market
Making targeted efforts to utilise digital channels: Shyam Steel’s Megha Beriwala
The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season
Will brands leave pandemic behind this festive season?
Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say, companies will now return to sales-oriented advertising
Uber Files: Will the brand pull through?
Industry experts say smart and relevant marketing can help Uber get over the controversy
‘Cautiously optimistic Indian consumers don’t want to compromise on lifestyle’
In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like FMCG are set for better growth in the coming months
Will edtech see realigning of marketing spends?
According to industry heads, edtech players will go for rationalisation and reprioritize their ad budgets but education will stay on top as a sector in terms of spending for some time to come
Culture Round-Up: K-Pop, Bhramastra & Stranger Things excited netizens in June’22
Here’s a comprehensive list of the month’s most trending topics and moments, as compiled by Starcom
With #StandForSafety, Bumble aims to create awareness & empower its community: Mahima Kaul
Kaul, Bumble Head of Public Policy, APAC, says the ‘Stand for Safety’ campaign was launched in response to growing safety concerns, especially since the onset of the pandemic
Inside the mathematics of Unacademy’s marketing journey
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
Flops & Trolls: Is brand Akshay Kumar standing on a shaky ground?
Experts opine that the actor is bigger than a few box office blips and the masses still love him
Reels to remain an important part of Instagram’s growth: Paras Sharma
The director of content & community partnerships at Facebook India (Meta) talks about ‘One Minute Music’ & other new initiatives at Instagram
From Swiggy to Pepsi: How brands found unconventional ambassadors in common people
Just a few days ago, Swiggy found an unexpected ambassador in a Mumbai delivery guy who rode a horse to reach the customer during rains
Razorpay row: Cause for concern for other digital payment brands?
Industry experts say while online payment firms have to be sensitive about user data, the controversy is unlikely to have a lasting impact on brand image
‘Marketers now need tech partners for the right use of first-party data’
Taranjeet Singh, Criteo Managing Director, SEA and India, spoke to e4m about the company’s new brand identity and emerging trends in digital marketing
From heartwarming to quirky: Ads that impressed us this fortnight
ClearTax’s ‘#FileAbhiWithClearTax, Disney Star ‘Mix It Up’ and Kurkure ‘Videsi Mein Desi Chatpatapan’ among films selected from those released between June 16 and July 01, 2022
Want to celebrate the trust of merchant partners: BharatPe CMO Parth Joshi
Joshi speaks to e4m about the brand’s recent campaign ‘Hai Yakeen’, the marketing strategy and his take on roping influencers
Cannes Lions 2022: Here’s what worked for India and what didn't
While 2022 turned out to be the best year for India at The Cannes Lions with 47 metals, there were some areas, like Print & Publishing and Outdoor, where we were not able to make our presence felt
Best ever Cannes Lions for India: 47 metals come home
Before this, India’s best performance was in 2017, when it had got 40 metals
Cannes Lions 2022: Will India have its best haul this year?
The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
Cannes Lions Day 4: India adds 19 more Lions; another Grand Prix for Dentsu Creative
The Lions were bagged in the following categories: Creative Data (1), Direct (4), Media (5), PR (3), Social & Influencer (6)
Cannes Lions Day 2: Dentsu Creative wins Gold, 2 Silvers for Byju's & DDB Mudra
The metal tally now stands at 10, shortlists at 57
Exide Life ensures personalized engagement with consumers: Amaresh Jena
The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and geographies
Surrogate ad ban: Is the industry ready for big changes?
Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can or cannot be allowed
Are auto brands going slow on marketing to cross semiconductor shortage hurdle?
Industry observers say marketing strategies for the sector are evolving to tide over the crisis with the focus being on tailor-made communication and creating experiences
We are in the process to amp up our media presence: Tribhuwan Joshi, Fujifilm
At the launch of Instax Mini EVO, the Vertical Head Brand Communication Public Relations and CSR spoke about roping in Milind Soman and the brand's recent campaign
When money takes centerstage, no one wants to talk about gender: Smriti Irani
The Minister of Women and Child Development was speaking at the launch of ASCI guidelines on harmful gender stereotypes in advertisements
Ideas that impacted lives: Here’s what Cannes Lions Shortlist Jury members are looking for
We speak to jury members to know their feelings on being given the responsibility and how they are preparing to view the work
Sexism in deo ads: Not new to Indian market
What started with Axe in the 90s seems to be a never-ending partnership
ABP centenary campaign is a take on the inquisitive gene that makes us human: Agnello Dias
Dias, the creative force behind the campaign, talks to e4m about creating the film that encapsulates the journey of ABP Group & the quest to find ‘Corio City’
How brands amped up their sustainability approach this World Environment Day
Interesting campaigns, product changes and on-ground work, brands went all out to ensure a healthier and more sustainable tomorrow
KK: The voice that made us go ‘Dil Maange More’
Apart from his memorable movie numbers, KK had sung over 3,500 ad jingles in more than 11 languages
Cannes Lions: How the shortlist jury members from India are gearing up
Creative heads talk about the excitement of having access to landmark works from across the globe and what would each of their judging process entail
The fan following that Stranger Things has is perfect for Oreo: Sunainika Singh
Singh Director, Marketing - Biscuits & Bakes, Mondelēz Intl, India, shares the brand is working on a high-decibel media campaign, executed by Leo Burnett and Wavemaker, to promote their partnership
The death of refrigerator: Did the Dunzo campaign deliver?
While the campaign is getting lauded for its stellar media efforts, the overexaggerated insight of retiring a fridge and replacing it with Dunzo is getting cold reactions from the creative world
OTT ad barrage: Are advertisers & platforms taking note?
The industry admits there is lack of awareness about impact of higher or lower frequency capping on the campaign output & says OTT players need to know how to pace the campaign for being output-driven
How Visa is using its ‘cashless confidence’ campaign to promote digital payments
Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country
Thomas Cup triumph: Are brands queuing up for the new champs?
Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived
Why Deepika as Louis Vuitton’s ambassador is a win-win for both?
This association will help Padukone grow in terms of her brand value and international popularity and the French luxury brand will get a lot of attention in the Indian market, say experts
How technology’s move from retro to revolutionary is fueling contextual advertising
Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it
Cannes Lions 2022: FoxyMoron to debut with Burger King’s #TheGreatestHack
The campaign was created by the agency’s Mumbai team during IPL 2021
Our association with Mumbai Indians is for long term: Sandeep Juneja, DHL
The partnership, which is in its second year, has helped us to reach a much wider customer base, says Juneja, DHL’s VP-Sales & Marketing
Not just heat, AdEx too rising this summer
Industry is hopeful of touching pre-Covid numbers this season
What HUL not talking to kids means for the brand and the F&B industry
More brands will definitely have to follow the example and it's great that a big advertiser like HUL is taking the first step, say experts
Great insight but lacks nuances: Ad watchers on Rapido’s #EkdumAaramSe campaign
Experts from the ad world opine that the brand could have made the film more creative and used the acting prowess to their benefit
Our success is backed by on-ground research: Dheeraj Gupta, Jumboking
In today’s edition of ‘e4m Pride of India Brands’ series, Gupta, Jumboking founder, shares the brand's journey and how a strong research backing keeps it relevant in a highly competitive space
A lot of crowd at the party but no standouts: IPL ads miss the creativity mark this year?
Industry insiders remain unimpressed with most of the TV ads running during IPL 2022
Going digital has helped Delhi Capitals increase revenue and fan base: Vinod Bisht
Bisht, interim CEO of Delhi Capitals, talks about how the IPL franchise doubled its revenues over the last 2 years, its growth plans and the road ahead
10 years of Ayushmann Khurrana: The 'plain, simple, middle-class boy' who brands love
With more than 20 brands in his kitty, the actor is quite a popular name in the brand-verse today
What’s driving Gulf Oil’s long-standing partnership with IPL
IPL is a valuable media property for the brand as it works in a low-involvement category, says Gulf Oil India MD & CEO Ravi Chawla
'Will Akshay's possible association with pan masala cause a dent in his brand persona?
With the actor's past work as the face of the government’s anti-smoking campaign and women’s hygiene products, this association may attract some trolling but won't impact his brand value, say experts
'Any colour one price' proposition will help JSW Paints stand out in IPL: Anuradha Bose
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt
Nostalgia, technology & double dose of Salman: The making of Pepsi’s summer campaign
Sharing the idea behind the film, PepsiCo India Category Lead - Cola Saumya Rathor said they wanted to create an unskippable ad that is disruptive with pathbreaking storytelling
Jaquar Lighting campaign: A perfect fusion of creativity, quirkiness & curiosity
The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand
How Zivame built a successful brand using ‘real women’
In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'
CenturyPly spending 25% of ATL budgets on IPL: Keshav Bhajanka
The brand’s TVCs for its firewall technology are being aired in between the IPL matches
Tackling ingrained gender standards & stereotypes is important: Pragya Bijalwan
In today’s edition of e4m women’s day series, Bijalwan, CMO of Crompton Greaves Consumers Electricals Ltd, speaks on gender equality and how gender-just workplaces can help women excel
Cred IPL ad: Spot on or too vintage?
While a few industry experts are impressed at the bold attempt, others say something about the ad just doesn’t sit well this time
Star Bharat is investing in content that serves the family audience: Kevin Vaz
Vaz, Head of Network Entertainment Channels at Disney Star, speaks about the channel's new show ' Swayamvar: Mika Di Vohti', its strategies and more
It’s important to have a good rapport with oneself: Pragya Misra
Misra, Director of Public Affairs, Truecaller India, shares her thoughts on gender equality & her advice for young women professionals
Is ‘youngistaan’ no longer the right choice for cola brands?
With the average age of most of the celebs endorsing colas being in 50s, we ask experts why are the brands opting for senior stars over the younger ones
Cannes Lions 2022: Indian contingent eyes big wins in Digital & Social
Categories like Print and Outdoor might continue to see a decline in the number of entries from India
Bail Kolhu campaign: How BL Agro is investing in digital & radio marketing
Richa Khandelwal, BL Agro Spokesperson and Sanjay Srivastava, CEO of Leads Brands Connect, talk all about the #RasodeMeinMardHai campaign, the brand's media strategy and way ahead
We want to be present everywhere: BIC Cello’s Manos Nikolakis
In today’s edition of e4m Pride of India Series, BIC Cello’s General Manager for India talks about the brand’s journey, power of product diversification & the company’s focus on promoting education
Ads have changed for good when it comes to gender representation: Manasi Narasimhan
Narasimhan, VP & Head-Marketing & Communications, South Asia, Mastercard, shares her thoughts on the role of men in creating a gender-equal society, the portrayal of women in advertising & more
In-content advertising on linear TV can have maximising impact: LS Krishnan
Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising
Gender equality for a sustainable future: ‘Good start, but a long way to go’
On Women’s Day, e4m asks women business leaders what they think of this year’s theme, and how gender-just workplaces can deliver inclusive sustainable development
Cannes Lions 2022: Will India send more entries than last year?
While some industry heads are expecting the number of entries to rise this year, others say financial constraints and lack of good work due to lockdowns will restrict the number
Women must embrace ambition unapologetically: Sukhleen Aneja
The CEO – Beauty & FMCG Brands, Good Glamm Group, shares with us her thoughts on women in leadership, role models, and vision for the future
Valentine’s Day campaigns, a ‘meetha’ success for us: Anil Viswanathan, Mondelez India
The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns
Will controversies tarnish BharatPe & Ashneer Grover’s image?
The opinion in the industry is that both have little to lose as consumers are far away from the boardroom drama and a strong brand will continue to grow
How a functional brief can help agencies nail the creative: Bondtite TVC sets an example
Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence
Duroflex is focusing on a digital-led growth strategy: CMO Smita Murarka
In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more
Is online video changing the social media marketing landscape?
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest way to communicate
Remembering Bappi Da through his ad campaigns
Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69
‘Consumer centricity is our biggest asset at Wakefit.co’
In today's edition of ‘Pride of India Brands 2021’ series, Wakefit.co Co-founder & Director Chaitanya Ramalingegowda talks about the brand journey and marketing strategies for the company
Culture Round-Up: Virat Kohli’s captaincy, Daler Mehndi’s Metaverse top web trends of Jan
We bring to you a comprehensive list of the month’s most trending topics as compiled by Starcom
Decoding the dynamics of startups and their agency partners: Is smaller better?
Do smaller and new brands prefer agency partners who are equally young and dynamic, or do the bigger agency houses win the game here
Why micro-influencers remain underpaid despite growing in popularity & reach
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
Oyo's Assi Reach Gaye and Dot & Key's Spread the Love among the best ads of the fortnight
The second fortnight of 2022 was all about Republic Day campaigns, strong product pitches, and stellar representations of creativity, which left the audiences and critics impressed
Union Budget: Tech industry expects stronger push for digital
Reduction in tariff and separate allocation for startups are some of the other demands of the sector
More cash in consumers’ hand & more power to digital: What A&M industry wants from Budget
The sector also looks forward to measures for business recovery and support for MSMEs & startups
TV’s reach & digital’s precision: How connected TV is opening up new avenues for marketers
Nearly 20 million households representing 80 million users currently have connected TVs at home, as per an industry estimate
I won’t work for any brand that stands against the values I believe in: Saloni Gaur
In today’s Influencer Series, the young achiever talks about her journey into the world of content creation
Does the new Yezdi identity make sense for the woke generation?
The iconic bikes have been relaunched by Mahindra’s Classic Legends and the inaugural campaign has been conceptualised by Lintas Live
Developing memorable characters was our key focus for Winkies campaign: Ashish Khazanchi
Khazanchi, Managing Partner, Enormous, talks about the thought and process behind their much loved Christmas campaign for bakery brand Winkies
Why is Tata on the IPL pitch?
The decision to get associated with IPL as the title sponsor, experts say, is a logical next step in the company’s attempt to become a modern, new-age, consumer-facing business
Escapism or reality: Will advertising confront Covid this time?
Pandemic-centric ads inevitable in 2022 but brands need to be balanced in approach, opine industry experts
As BlackBerry pulls the plug on its phones, here's a look at its top Indian campaigns
As the world gets nostalgic about their BlackBerry devices, e4m presents some of its most iconic brand campaigns
Take a peek into new year resolutions of creative powerhouses of Indian adland
The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022
The quest for vernacular advertising: How far did brands reach in 2021?
While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines
How Indian agencies under Publicis Groupe performed in 2020
As per Publicis Groupe’s global financial results for H1’20 (Jan-June), India had shown a growth of +3.6%. However, the pandemic did slow down the growth of several of its agencies
Year-ender: How Covid helped agencies change work culture for employees
exchange4media evaluates how the work culture in agency networks, including marketing, advertising, and PR, shaped during the pandemic year
Dhindhora has expanded my follower base to up to 62 year olds: Bhuvan Bam
In today’s edition of Influencer Series, Bam talks about his journey to becoming one of India’s most loved YouTubers, his latest web series Dhindhora, his brand associations and more
'We went with 60:40 traditional to digital approach to promote Bhuvan Bam's Dhindora'
Show producer Rohit Raj shared the details of marketing strategies they used to reach a larger cohort of people and why they decided to go heavy on traditional marketing
Year-ender: D2C brands that took the TV route to marketing in 2021
Take a look at some of the top brands that chose the TV advertising way to market their products for the first time in 2021
Culture round-up: Celeb weddings and controversies rule the internet in November
Starcom’s monthly report on what’s trending on the web highlights the most viral moments and ads of the month gone by
How green marketing has started seeping in deeper than just communication level
A recent Mintel survey shows that 44% Indians want to see more brands implementing sustainability while 47% want to see brands promote environmentally friendly products
How ASCI rebooted itself in 2021 to fit in a digital-first world
ASCI Chairperson Subhash Kamath quips that the self-regulatory body was working towards adding more value to the industry and building thought leadership on areas of critical importance
From SRK’s push for local shops to Ranveer’s invite: How AI became the real star in 2021
The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big Picture’
From CRED's Chacha Chaudhary & Supandi to BGMI's Game Responsibly: Best ads of fortnight
Here’s exchange4media’s fortnightly collection of the best ads, released between 20 November and 03 December
Camera Marketing: The elephant in the room waiting to be seen?
Despite the wide possibilities it offers, camera marketing is just 5-7% of digital spends in India yet. However, it is poised for a spectacular growth in the meta world, the industry opines
'It’s a constant struggle with pain, self-doubt to be a successful content creator on web'
Today, we feature digital content creator Kusha Kapila in e4m's Influencer series where she shares her struggles, achievements and journey so far
‘We plan to make Myntra social commerce platform akin to live TV with specialised content’
Myntra VP and Business Head - Social Commerce Achint Setia says with M-Live, the company is planning to raise the MAUs on content pages from the current 20% to 50% of the overall user base
Changing digital ecosphere: Is commerce the key growth driver for social media platforms?
In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce
Ogilvy India CY 2020 operational revenue dips 12.61% to Rs 328.16
The PAT declined 4.41% to Rs 96.04 crores in the same calendar year
From Bewakoof's 'Never Change' to McDonald’s 'Memory Bites': Best ads of the fortnight
The ad world came back to regular programming in the past fortnight with a series of product/service-centric ads
Culture Round-Up: IPL, Nobel, 100 cr vaccinations kept netizens hooked in October
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
Changing digital ecosphere: Social media marketing now more about substance than numbers?
In a new series on evolving social media platforms, e4m talks with digital marketing experts about how creators, advertisers & modern commerce are getting impacted
I am not an ad page. On my page, my audience is coming to see my work: Ankush Bahuguna
As part of our Influencer Series, Bahuguna shares his journey of becoming one of the most popular and successful names in the field
Festive season gives ad industry much-needed shot in the arm against Covid slump
The quarter witnessed 20-30% spike in ad volumes, and around 2000+ new advertisers got active during the season, say industry watchers
Nowadays, 90% of campaigns are influencer-led: Aashna Shroff
Today, we feature digital content creator Aashna Shroff in our Influencer series where she has shared her learnings, achievements, and journey so far
Acquisitions raise Havas Group’s revenue in India to Rs 106.12 crore in CY 2020
The total profit of the group amounted to Rs 55.28 lakh as compared to losses amounting to Rs 4.20 crores in 2019
One has to work extremely hard to stay relevant in the industry: Barkha Singh
Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry
'Demand buoyancy during festivals & wedding season contributes 25-30% to industry sales'
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season
On road to recovery post Covid, preference for personal vehicles drives festive sales
With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers
Demand up, supply limited: How festive season is looking like for Maruti Suzuki
Executive Director Shashank Srivastava shares that the brand is increasing its focus on regional language marketing and geo-targeted marketing to make the most of the situation
Diwali preparations give a makeover to Covid-hit home décor & furnishing category
The industry is expecting a spike in sales and several players are looking forward to touch the pre-pandemic sales numbers this festive season
Highly-mechanised society, AI challenging modern advertising the most: Pradeep Sarkar
Sarkar, writer, director, ad filmmaker & Founder of Apocalypso Filmsworks, said that machines can’t decide right or wrong in the creative world, as there is a way of expression for everything
BJ Novak’s face on products across the world including LinkedIn’s social media channels
It will be interesting to see if Indian brands pick up on the trend to create their own memes around the hilarious incident
A happy festive season to Indian e-comm as tier 2, 3 shoppers grow
The industry is using digital media and the power of regional language content to spur the growth further
Pak fan gets his 'mauka', what next?
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme on which 'Mauka Mauka' hinged on
Upstox's new logo symbolizes transformation & progression: Shrini Viswanath
Upstox Co-founder Viswanath shared that they want to eliminate complexities and make investment seamless, intuitive, and more accessible with the launch of their new platform
Festive marketing offensive: Should brands stay away from religion?
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid to course correct if found amidst a controversy, feels industry
From ICICI Bank's festive bonanza to Unacademy's ‘Mistakes’: Best ads of the fortnight
The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging