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Senior Reporter
On the final day, only two silver and two bronze metals were added to the tally
Mansi Sharma Jun 22, 2024 8:43 AM
McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1 Silver, 1 Bronze). VML & Leo Burnett have 1 Bronze each
Mansi Sharma Jun 19, 2024 7:38 AM
The impressive wins for India came across two categories - Outdoor and Health & Wellness
Mansi Sharma Jun 18, 2024 7:14 AM
e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes
Mansi Sharma Jun 17, 2024 8:59 AM
While the Indian contingent gears up to dazzle at the French Riviera, let’s have a look at their past performances, and the industry's expectations this year
Mansi Sharma Jun 11, 2024 8:39 AM
A recent move by Leo Burnett Israel to hand over awards to individuals who have worked on the campaigns has sparked a debate in India
Mansi Sharma Mar 5, 2024 8:05 AM
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
Mansi Sharma Sep 23, 2022 8:36 AM
With consumers spending more time online, it's imperative for brands to engage them on digital platforms, and data is just the tool for that, says Krishnan, Head of Media at Mondelez India
Mansi Sharma Sep 20, 2022 12:29 PM
e4m interacts with Schbang founder Karia and Martin Vinter, MD, Schbang UK to understand the agency’s global plans and why the UK was the perfect first outpost
Mansi Sharma Sep 19, 2022 8:53 AM
SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts
Mansi Sharma Sep 16, 2022 8:11 AM
As per the report, brands have bounced back from the pandemic to increase their value; TCS emerges as ‘India’s Most Valuable Brand’
Mansi Sharma Sep 15, 2022 8:35 AM
The ad campaign by McCann Erickson highlights the many idiosyncratic and personal factors that govern a house-buying or renting process
Mansi Sharma Sep 13, 2022 8:38 AM
Dev, as she is popularly referred to in the advertising industry, has become the first Indian-origin female Global CEO of Ogilvy
Mansi Sharma Sep 10, 2022 8:46 AM
No controversy or flops seem to be shaking the actor’s brand value and affinity, says the marketing world
Mansi Sharma Sep 9, 2022 8:38 AM
The actor’s brand value and image going ahead will largely depend on Brahmastra’s performance, industry experts opine
Mansi Sharma Sep 6, 2022 8:20 AM
Industry observers say that although South actors do have barriers like language and culture gap, with rising popularity and reach they too can bag big endorsement deals
Mansi Sharma Sep 2, 2022 9:08 AM
Here are some of the ad campaigns that we found appealing in the August 15 to August 29 period
Mansi Sharma Aug 30, 2022 8:26 AM
Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary of deep fake ads
Mansi Sharma Aug 23, 2022 8:32 AM
Brands like Rupa and Walkaroo have been featured prominently in the movie
Mansi Sharma Aug 22, 2022 8:50 AM
The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film
Mansi Sharma Aug 18, 2022 8:54 AM
The way forward: According to I&B Ministry, the industry will become a 100-billion dollar (7.5 lakh crore) sector by 2030
Mansi Sharma Aug 12, 2022 8:27 AM
From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way
Mansi Sharma Aug 11, 2022 9:05 AM
The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well
Mansi Sharma Aug 10, 2022 8:05 AM
Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to be a favourite in the endorsement market
Mansi Sharma Aug 1, 2022 8:21 AM
The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season
Mansi Sharma Jul 27, 2022 9:08 AM
Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say, companies will now return to sales-oriented advertising
Mansi Sharma Jul 26, 2022 8:16 AM
Industry experts say smart and relevant marketing can help Uber get over the controversy
Mansi Sharma Jul 22, 2022 9:02 AM
In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like FMCG are set for better growth in the coming months
Mansi Sharma Jul 22, 2022 8:41 AM
According to industry heads, edtech players will go for rationalisation and reprioritize their ad budgets but education will stay on top as a sector in terms of spending for some time to come
Mansi Sharma Jul 18, 2022 8:22 AM
Here’s a comprehensive list of the month’s most trending topics and moments, as compiled by Starcom
Mansi Sharma Jul 16, 2022 7:55 AM
Kaul, Bumble Head of Public Policy, APAC, says the ‘Stand for Safety’ campaign was launched in response to growing safety concerns, especially since the onset of the pandemic
Mansi Sharma Jul 14, 2022 8:36 AM
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
Mansi Sharma Jul 14, 2022 8:18 AM
Experts opine that the actor is bigger than a few box office blips and the masses still love him
Mansi Sharma Jul 12, 2022 7:53 AM
The director of content & community partnerships at Facebook India (Meta) talks about ‘One Minute Music’ & other new initiatives at Instagram
Mansi Sharma Jul 11, 2022 8:31 AM
Just a few days ago, Swiggy found an unexpected ambassador in a Mumbai delivery guy who rode a horse to reach the customer during rains
Mansi Sharma Jul 8, 2022 8:14 AM
Industry experts say while online payment firms have to be sensitive about user data, the controversy is unlikely to have a lasting impact on brand image
Mansi Sharma Jul 7, 2022 8:20 AM
Taranjeet Singh, Criteo Managing Director, SEA and India, spoke to e4m about the company’s new brand identity and emerging trends in digital marketing
Mansi Sharma Jul 5, 2022 8:42 AM
ClearTax’s ‘#FileAbhiWithClearTax, Disney Star ‘Mix It Up’ and Kurkure ‘Videsi Mein Desi Chatpatapan’ among films selected from those released between June 16 and July 01, 2022
Mansi Sharma Jul 4, 2022 8:55 AM
Joshi speaks to e4m about the brand’s recent campaign ‘Hai Yakeen’, the marketing strategy and his take on roping influencers
Mansi Sharma Jul 4, 2022 8:34 AM
While 2022 turned out to be the best year for India at The Cannes Lions with 47 metals, there were some areas, like Print & Publishing and Outdoor, where we were not able to make our presence felt
Mansi Sharma Jun 29, 2022 8:12 AM
Before this, India’s best performance was in 2017, when it had got 40 metals
Mansi Sharma Jun 25, 2022 9:23 AM
The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
Mansi Sharma Jun 24, 2022 8:34 AM
The Lions were bagged in the following categories: Creative Data (1), Direct (4), Media (5), PR (3), Social & Influencer (6)
Mansi Sharma Jun 24, 2022 7:19 AM
The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and geographies
Mansi Sharma Jun 20, 2022 8:43 AM
Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can or cannot be allowed
Mansi Sharma Jun 17, 2022 8:38 AM
Industry observers say marketing strategies for the sector are evolving to tide over the crisis with the focus being on tailor-made communication and creating experiences
Mansi Sharma Jun 13, 2022 8:39 AM
At the launch of Instax Mini EVO, the Vertical Head Brand Communication Public Relations and CSR spoke about roping in Milind Soman and the brand's recent campaign
Mansi Sharma Jun 9, 2022 8:34 AM
The Minister of Women and Child Development was speaking at the launch of ASCI guidelines on harmful gender stereotypes in advertisements
Mansi Sharma Jun 9, 2022 8:09 AM
We speak to jury members to know their feelings on being given the responsibility and how they are preparing to view the work
Mansi Sharma Jun 8, 2022 7:48 AM
What started with Axe in the 90s seems to be a never-ending partnership
Mansi Sharma Jun 7, 2022 8:58 AM
Dias, the creative force behind the campaign, talks to e4m about creating the film that encapsulates the journey of ABP Group & the quest to find ‘Corio City’
Mansi Sharma Jun 7, 2022 8:00 AM
Interesting campaigns, product changes and on-ground work, brands went all out to ensure a healthier and more sustainable tomorrow
Mansi Sharma Jun 6, 2022 8:11 AM
Apart from his memorable movie numbers, KK had sung over 3,500 ad jingles in more than 11 languages
Mansi Sharma Jun 2, 2022 8:09 AM
Creative heads talk about the excitement of having access to landmark works from across the globe and what would each of their judging process entail
Mansi Sharma May 27, 2022 8:21 AM
Singh Director, Marketing - Biscuits & Bakes, Mondelēz Intl, India, shares the brand is working on a high-decibel media campaign, executed by Leo Burnett and Wavemaker, to promote their partnership
Mansi Sharma May 26, 2022 8:32 AM
While the campaign is getting lauded for its stellar media efforts, the overexaggerated insight of retiring a fridge and replacing it with Dunzo is getting cold reactions from the creative world
Mansi Sharma May 26, 2022 8:22 AM
The industry admits there is lack of awareness about impact of higher or lower frequency capping on the campaign output & says OTT players need to know how to pace the campaign for being output-driven
Mansi Sharma May 24, 2022 8:39 AM
Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country
Mansi Sharma May 20, 2022 8:43 AM
Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived
Mansi Sharma May 18, 2022 8:18 AM
This association will help Padukone grow in terms of her brand value and international popularity and the French luxury brand will get a lot of attention in the Indian market, say experts
Mansi Sharma May 17, 2022 8:38 AM
Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it
Mansi Sharma May 16, 2022 8:46 AM
The campaign was created by the agency’s Mumbai team during IPL 2021
Mansi Sharma May 16, 2022 8:45 AM
The partnership, which is in its second year, has helped us to reach a much wider customer base, says Juneja, DHL’s VP-Sales & Marketing
Mansi Sharma May 10, 2022 8:22 AM
More brands will definitely have to follow the example and it's great that a big advertiser like HUL is taking the first step, say experts
Mansi Sharma & Kanchan Srivastava Apr 27, 2022 9:14 AM
Experts from the ad world opine that the brand could have made the film more creative and used the acting prowess to their benefit
Mansi Sharma Apr 27, 2022 8:53 AM
In today’s edition of ‘e4m Pride of India Brands’ series, Gupta, Jumboking founder, shares the brand's journey and how a strong research backing keeps it relevant in a highly competitive space
Mansi Sharma Apr 26, 2022 8:53 AM
Industry insiders remain unimpressed with most of the TV ads running during IPL 2022
Mansi Sharma Apr 25, 2022 8:42 AM
Bisht, interim CEO of Delhi Capitals, talks about how the IPL franchise doubled its revenues over the last 2 years, its growth plans and the road ahead
Mansi Sharma Apr 21, 2022 7:54 AM
With more than 20 brands in his kitty, the actor is quite a popular name in the brand-verse today
Mansi Sharma Apr 20, 2022 8:57 AM
IPL is a valuable media property for the brand as it works in a low-involvement category, says Gulf Oil India MD & CEO Ravi Chawla
Mansi Sharma Apr 18, 2022 8:22 AM
With the actor's past work as the face of the government’s anti-smoking campaign and women’s hygiene products, this association may attract some trolling but won't impact his brand value, say experts
Mansi Sharma Apr 15, 2022 8:51 AM
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt
Mansi Sharma Apr 14, 2022 8:28 AM
Sharing the idea behind the film, PepsiCo India Category Lead - Cola Saumya Rathor said they wanted to create an unskippable ad that is disruptive with pathbreaking storytelling
Mansi Sharma Apr 7, 2022 8:46 AM
The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand
Mansi Sharma Apr 6, 2022 8:43 AM
In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'
Mansi Sharma Apr 5, 2022 8:14 AM
The brand’s TVCs for its firewall technology are being aired in between the IPL matches
Mansi Sharma Mar 30, 2022 8:28 AM
In today’s edition of e4m women’s day series, Bijalwan, CMO of Crompton Greaves Consumers Electricals Ltd, speaks on gender equality and how gender-just workplaces can help women excel
Mansi Sharma Mar 29, 2022 12:30 PM
While a few industry experts are impressed at the bold attempt, others say something about the ad just doesn’t sit well this time
Mansi Sharma Mar 29, 2022 8:54 AM
Vaz, Head of Network Entertainment Channels at Disney Star, speaks about the channel's new show ' Swayamvar: Mika Di Vohti', its strategies and more
Mansi Sharma Mar 25, 2022 8:36 AM
Misra, Director of Public Affairs, Truecaller India, shares her thoughts on gender equality & her advice for young women professionals
Mansi Sharma Mar 23, 2022 1:18 PM
With the average age of most of the celebs endorsing colas being in 50s, we ask experts why are the brands opting for senior stars over the younger ones
Mansi Sharma Mar 23, 2022 9:04 AM
Categories like Print and Outdoor might continue to see a decline in the number of entries from India
Mansi Sharma Mar 21, 2022 8:10 AM
Richa Khandelwal, BL Agro Spokesperson and Sanjay Srivastava, CEO of Leads Brands Connect, talk all about the #RasodeMeinMardHai campaign, the brand's media strategy and way ahead
Mansi Sharma Mar 17, 2022 8:31 AM
In today’s edition of e4m Pride of India Series, BIC Cello’s General Manager for India talks about the brand’s journey, power of product diversification & the company’s focus on promoting education
Mansi Sharma Mar 11, 2022 8:52 AM
Narasimhan, VP & Head-Marketing & Communications, South Asia, Mastercard, shares her thoughts on the role of men in creating a gender-equal society, the portrayal of women in advertising & more
Mansi Sharma Mar 11, 2022 8:46 AM
Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising
Mansi Sharma Mar 9, 2022 8:36 AM
On Women’s Day, e4m asks women business leaders what they think of this year’s theme, and how gender-just workplaces can deliver inclusive sustainable development
Mansi Sharma Mar 8, 2022 8:48 AM
While some industry heads are expecting the number of entries to rise this year, others say financial constraints and lack of good work due to lockdowns will restrict the number
Mansi Sharma Mar 4, 2022 8:26 AM
The CEO – Beauty & FMCG Brands, Good Glamm Group, shares with us her thoughts on women in leadership, role models, and vision for the future
Mansi Sharma Mar 3, 2022 8:44 AM
The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns
Mansi Sharma Mar 3, 2022 8:39 AM
The opinion in the industry is that both have little to lose as consumers are far away from the boardroom drama and a strong brand will continue to grow
Mansi Sharma Mar 2, 2022 8:39 AM
Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence
Mansi Sharma Feb 24, 2022 8:50 AM
In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more
Mansi Sharma Feb 22, 2022 8:22 AM
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest way to communicate
Mansi Sharma & Kanchan Srivastava Feb 18, 2022 8:48 AM
Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69
Mansi Sharma Feb 16, 2022 12:19 PM
In today's edition of ‘Pride of India Brands 2021’ series, Wakefit.co Co-founder & Director Chaitanya Ramalingegowda talks about the brand journey and marketing strategies for the company
Mansi Sharma Feb 8, 2022 8:50 AM
We bring to you a comprehensive list of the month’s most trending topics as compiled by Starcom
Mansi Sharma Feb 5, 2022 8:41 AM
Do smaller and new brands prefer agency partners who are equally young and dynamic, or do the bigger agency houses win the game here
Mansi Sharma Feb 4, 2022 8:36 AM
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
Mansi Sharma Feb 4, 2022 8:30 AM
The second fortnight of 2022 was all about Republic Day campaigns, strong product pitches, and stellar representations of creativity, which left the audiences and critics impressed
Mansi Sharma Jan 31, 2022 8:45 AM
Reduction in tariff and separate allocation for startups are some of the other demands of the sector
Mansi Sharma Jan 27, 2022 8:47 AM
The sector also looks forward to measures for business recovery and support for MSMEs & startups
Mansi Sharma Jan 24, 2022 8:55 AM
Nearly 20 million households representing 80 million users currently have connected TVs at home, as per an industry estimate
Mansi Sharma Jan 19, 2022 9:09 AM
In today’s Influencer Series, the young achiever talks about her journey into the world of content creation
Mansi Sharma Jan 18, 2022 9:01 AM
The iconic bikes have been relaunched by Mahindra’s Classic Legends and the inaugural campaign has been conceptualised by Lintas Live
Mansi Sharma Jan 18, 2022 8:51 AM
Khazanchi, Managing Partner, Enormous, talks about the thought and process behind their much loved Christmas campaign for bakery brand Winkies
Mansi Sharma Jan 17, 2022 8:44 AM
The decision to get associated with IPL as the title sponsor, experts say, is a logical next step in the company’s attempt to become a modern, new-age, consumer-facing business
Mansi Sharma Jan 12, 2022 9:00 AM
Pandemic-centric ads inevitable in 2022 but brands need to be balanced in approach, opine industry experts
Mansi Sharma Jan 11, 2022 9:10 AM
As the world gets nostalgic about their BlackBerry devices, e4m presents some of its most iconic brand campaigns
Mansi Sharma Jan 10, 2022 9:03 AM
The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022
Mansi Sharma Jan 6, 2022 9:02 AM
While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines
Mansi Sharma Dec 28, 2021 9:05 AM
As per Publicis Groupe’s global financial results for H1’20 (Jan-June), India had shown a growth of +3.6%. However, the pandemic did slow down the growth of several of its agencies
Mansi Sharma Dec 27, 2021 9:23 AM
exchange4media evaluates how the work culture in agency networks, including marketing, advertising, and PR, shaped during the pandemic year
Mansi Sharma Dec 24, 2021 8:53 AM
In today’s edition of Influencer Series, Bam talks about his journey to becoming one of India’s most loved YouTubers, his latest web series Dhindhora, his brand associations and more
Mansi Sharma Dec 23, 2021 8:58 AM
Show producer Rohit Raj shared the details of marketing strategies they used to reach a larger cohort of people and why they decided to go heavy on traditional marketing
Mansi Sharma Dec 22, 2021 9:13 AM
Take a look at some of the top brands that chose the TV advertising way to market their products for the first time in 2021
Mansi Sharma Dec 16, 2021 9:01 AM
Starcom’s monthly report on what’s trending on the web highlights the most viral moments and ads of the month gone by
Mansi Sharma Dec 11, 2021 8:33 AM
A recent Mintel survey shows that 44% Indians want to see more brands implementing sustainability while 47% want to see brands promote environmentally friendly products
Mansi Sharma Dec 10, 2021 9:03 AM
ASCI Chairperson Subhash Kamath quips that the self-regulatory body was working towards adding more value to the industry and building thought leadership on areas of critical importance
Mansi Sharma Dec 9, 2021 9:00 AM
The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big Picture’
Mansi Sharma Dec 8, 2021 8:41 AM
Here’s exchange4media’s fortnightly collection of the best ads, released between 20 November and 03 December
Mansi Sharma Dec 7, 2021 9:02 AM
Despite the wide possibilities it offers, camera marketing is just 5-7% of digital spends in India yet. However, it is poised for a spectacular growth in the meta world, the industry opines
Mansi Sharma Dec 2, 2021 8:59 AM
Today, we feature digital content creator Kusha Kapila in e4m's Influencer series where she shares her struggles, achievements and journey so far
Mansi Sharma Nov 29, 2021 8:47 AM
Myntra VP and Business Head - Social Commerce Achint Setia says with M-Live, the company is planning to raise the MAUs on content pages from the current 20% to 50% of the overall user base
Mansi Sharma Nov 29, 2021 8:45 AM
In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce
Mansi Sharma Nov 25, 2021 8:43 AM
The PAT declined 4.41% to Rs 96.04 crores in the same calendar year
Mansi Sharma Nov 23, 2021 3:43 PM
The ad world came back to regular programming in the past fortnight with a series of product/service-centric ads
Mansi Sharma Nov 22, 2021 8:36 AM
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
Mansi Sharma Nov 20, 2021 8:27 AM
In a new series on evolving social media platforms, e4m talks with digital marketing experts about how creators, advertisers & modern commerce are getting impacted
Mansi Sharma Nov 19, 2021 8:46 AM
As part of our Influencer Series, Bahuguna shares his journey of becoming one of the most popular and successful names in the field
Mansi Sharma Nov 18, 2021 8:43 AM
The quarter witnessed 20-30% spike in ad volumes, and around 2000+ new advertisers got active during the season, say industry watchers
Mansi Sharma Nov 17, 2021 9:17 AM
Today, we feature digital content creator Aashna Shroff in our Influencer series where she has shared her learnings, achievements, and journey so far
Mansi Sharma Nov 16, 2021 8:52 AM
The total profit of the group amounted to Rs 55.28 lakh as compared to losses amounting to Rs 4.20 crores in 2019
Mansi Sharma Nov 16, 2021 8:46 AM
Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry
Mansi Sharma Nov 9, 2021 8:52 AM
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season
Mansi Sharma Nov 9, 2021 8:22 AM
With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers
Simran Sabherwal & Mansi Sharma Nov 5, 2021 9:01 AM
Executive Director Shashank Srivastava shares that the brand is increasing its focus on regional language marketing and geo-targeted marketing to make the most of the situation
Mansi Sharma Nov 2, 2021 8:48 AM
The industry is expecting a spike in sales and several players are looking forward to touch the pre-pandemic sales numbers this festive season
Mansi Sharma & Simran Sabherwal Nov 1, 2021 8:14 AM
Sarkar, writer, director, ad filmmaker & Founder of Apocalypso Filmsworks, said that machines can’t decide right or wrong in the creative world, as there is a way of expression for everything
Mansi Sharma Oct 29, 2021 8:42 AM
It will be interesting to see if Indian brands pick up on the trend to create their own memes around the hilarious incident
Mansi Sharma Oct 28, 2021 1:30 PM
The industry is using digital media and the power of regional language content to spur the growth further
Simran Sabherwal & Mansi Sharma Oct 27, 2021 9:06 AM
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme on which 'Mauka Mauka' hinged on
Mansi Sharma Oct 27, 2021 8:21 AM
Upstox Co-founder Viswanath shared that they want to eliminate complexities and make investment seamless, intuitive, and more accessible with the launch of their new platform
Mansi Sharma Oct 26, 2021 8:41 AM
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid to course correct if found amidst a controversy, feels industry
Mansi Sharma Oct 25, 2021 8:52 AM
The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging
Mansi Sharma Oct 25, 2021 8:38 AM
