Friends campaign addresses adult diaper stigma
The diaper brand by Nobel Hygiene also highlights the risks of injury among the elderly while using toilets at night
adult-diapers
Nobel Hygiene unveils #GiftAzadi campaign for Friends Adult Diapers
The campaign has been conceptualised by The Womb & executed by WATConsult
FRIENDS Adult Dry Pants launches on ground campaign for World Senior Citizen Day
As part of the campaign, over 350 sales representatives across the country, wore the Friends Adult Dry Pants as they introduced the new product to the retail market