Guest Column: Aarzoo Snigdha and Amit Gupta from The Reppro, a PR & Public Affairs advisory, talk about the changing dynamics of the industry and how one can stay on top of the game in the 'new normal
According to Zapr’s report - ‘Changing TV viewership pattern in India – Week 13’, while TV viewership has jumped over 26% in the last 4 weeks, the week in question has surpassed all expectations