amitabh-pande

IKEA’s new campaign celebrates life at home

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IKEA has also launched its first-ever User Generated Content programme called #IKEALifeathome on Instagram

exchange4media Staff May 9, 2020 10:50 AM

As marketers, we need to think like humans and not ‘consumers’: Amitabh Pande, IKEA India

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Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis

Amitabh Pande May 5, 2020 8:59 AM