IKEA’s new campaign celebrates life at home
IKEA has also launched its first-ever User Generated Content programme called #IKEALifeathome on Instagram
amitabh-pande
As marketers, we need to think like humans and not ‘consumers’: Amitabh Pande, IKEA India
Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis