anoop-manohar

GenZ values ‘vibes’ and ‘feels,’ so brands should exude warmth: Anoop Manohar, Axis Bank

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Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age

e4m Staff Sep 6, 2024 8:36 AM

Brand ambassador not the only way to endorse a business: Anoop Manohar

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At e4m Pitch BrandTalk, Anoop Manohar, CMO, Axis Bank, sat down for a conversation with Dr. Annurag Batra

e4m Staff Nov 22, 2023 5:35 PM