Authors
exchange4media Reporters Service
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
The fast bowler, who represents Gujarat Titans in the IPL and the India national team, will now wear Skechers Cricket footwear during competition and feature in the brand’s marketing campaigns.
Ahuja joined Spotify in 2019 as India Marketing Head, after leading marketing at P&G and senior roles in marketing and partnerships at Vodafone
IIFL Home Loans has named Ajay Sachdewa as Group Chief Business Officer, strengthening its leadership team to drive growth and deepen customer engagement.
The platform continues to shape the music industry, serving as a launchpad for viral hits.
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Ankush Gadi of Franklin Templeton India explains how AI and analytics are reshaping asset management, from lead scoring and sales intelligence to governed personalization and explainable AI.
e4m Staff Sep 3, 2025 12:27 PM
Salesforce trims roles as AI takes on more routine support tasks, reflecting a wider enterprise shift to automated service with human oversight and stronger governance.
e4m Staff Sep 3, 2025 12:23 PM
EnterMind launches in Singapore with a whole brain AI model to help enterprises in Southeast Asia and India scale real world AI across retail, telecom, finance and insurance..
e4m Staff Sep 3, 2025 12:16 PM
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
e4m Staff Sep 3, 2025 12:07 PM
The service is intended to assist GCCs as they set up or expand their operations in the country test
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
From verified data to VR tours, Prasun Kumar, CMO, Magicbricks, explains how the brand is redefining home search and why address is more than just a location
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
e4m Staff Sep 1, 2025 11:17 AM
The event featured discussions on skincare stigma, self-acceptance, and awareness sessions for students across the country
e4m Staff Sep 1, 2025 11:10 AM
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
How Vinsmera Jewels' first ever ad featuring actor Mohanlal made the Kerala based brand a household name nationally because of its bold take on jewellery
e4m Staff Aug 29, 2025 3:45 PM
Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles
e4m Staff Aug 29, 2025 3:37 PM
Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand
e4m Staff Aug 29, 2025 3:37 PM
Universal Music India (UMI), has entered into a strategic partnership with Maddock Films and its newly launched music label, Mad For Mussic, founded by Dinesh Vijan
e4m Staff Aug 29, 2025 11:06 AM
With Dravid as brand ambassador, buildAhome reassures families that homebuilding can be joyful, transparent, and worry-free test123
e4m Staff Aug 26, 2025 12:53 PM
When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?
e4m Staff Aug 26, 2025 12:16 PM
From quirky campaigns to festive launches, Duroflex, CMO, Ullas Vijay, talks about tackling sleep issues, Tier-2 growth, bold campaigns & cooling 4D tech mattresses
e4m Staff Aug 26, 2025 12:09 PM
Mayank Shah, Vice President at Parle Products, explains how e-commerce and q-commerce reshape FMCG with data-driven and omnichannel strategies
e4m Staff Aug 13, 2025 10:21 AM
Mitali Maheshwari of Tata Starbucks on how Cold Brew, local flavours, and Gen Z vibes are reshaping India’s coffee culture with cool confidence
e4m Staff Jul 3, 2025 12:49 PM
In conversation with IMPACT, Aamir Khan discusses ‘Sitaare Zameen Par’, turning down ₹125 cr, and why real marketing connects through emotions—not trends
e4m Staff Jul 3, 2025 12:42 PM
Rahul Menon, Marketing Head - India & SAARC, Zendesk, speaks to IMPACT Magazine about how they are helping brands streamline customer experiences and more
As Sakal Media Group turns 93, Janhavi Pawar, Director, Sakal Media Group, shares her thoughts on the Groups legacy, adaptability and future goals
Jyoti Malhotra MD, Volvo Car India, in conversation with IMPACT, speaks about retaining its Scandinavian roots while making the car aspirational for India
Navin Khemka, CEO, EssenceMediacom South Asia and other senior leaders, in an exclusive chat with IMPACT, outline their proprietary emAttention Architect tool
In conversation with Manish Bandlish, MD, Mother Dairy Fruit & Vegetable Pvt Ltd, on summer marketing plans, new product launches and D2C foray
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
India’s OTT market hits Rs 37,940 Cr in 2024; YouTube grabs 38% share
e4m Staff Apr 23, 2025 5:32 PM
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
e4m Staff Mar 28, 2025 11:05 AM
TRAI service authorisation: Some radio players on board, others seek smartphone FM push
You will see MOFSL being more visible next year: Sandeep Walunj, Group CMO
e4m Staff Mar 6, 2025 10:52 AM
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
e4m Staff Feb 23, 2025 12:23 PM
By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through 2027
e4m Staff Feb 23, 2025 10:52 AM
Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more
e4m Staff Feb 23, 2025 10:37 AM
The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
e4m Staff Feb 22, 2025 4:27 PM
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
e4m Staff Feb 22, 2025 10:50 AM
Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications
e4m Staff Feb 21, 2025 5:43 PM
Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former PM of UK between 2010 to 2015
e4m Staff Feb 21, 2025 10:11 AM
Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year
e4m Staff Dec 27, 2024 11:00 AM
Deepa Krishnan, Head of Marketing - India & Southwest Asia, Hyatt India Consultancy, spoke to e4m on the brand’s strong growth, new initiatives, focus on F&B and more
e4m Staff Dec 26, 2024 1:00 PM
Rakesh Malhotra, Founder, Livguard tells us how the company has taken the onus to educate consumers about usage of solar and e-mobility
e4m Staff Dec 24, 2024 10:58 AM
Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
e4m Staff Dec 23, 2024 10:22 AM
Singh, known for his in-depth reporting and incisive analysis, brings over two decades of experience to the role
e4m Staff Dec 19, 2024 12:52 PM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
e4m Staff Dec 18, 2024 6:18 PM
How WhatsApp Business delivered the right message in customer engagement
e4m Staff Dec 12, 2024 3:45 PM
Omnicom’s $30-billion power move: A new script for India’s ad industry
e4m Staff Dec 10, 2024 5:45 PM
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
Guest Column: Sony V. Mathew, Vice President, Head- Branding, Communications, ESAF Small Finance Bank writes about the compelling case study of the endurance of brand Donald Trump
Kumar brings a wealth of experience in integrated marketing, branding and performance across both traditional and digital media landscapes
For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap into the emotional connect he has cultivated, say experts
Scent, sound and sips: How sensory marketing is stirring up Indian market
e4m Staff Nov 30, 2024 2:02 PM
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
e4m Staff Nov 29, 2024 2:59 PM
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
e4m Staff Nov 28, 2024 5:28 PM
Thums up, JK Tyres, Kajaria, Comfort, Astral Pipes, Beardo and Daawat are among the brands that have been onboarded
e4m Staff Nov 28, 2024 5:19 PM
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
e4m Staff Nov 28, 2024 5:11 PM
The campaign introduces the thought of AI getting faster to the extent that humans will struggle to keep pace, making it increasingly harder for people to get time to just sit back and do nothing
e4m Staff Nov 28, 2024 4:32 PM
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
e4m Staff Nov 25, 2024 4:36 PM
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and more
e4m Staff Nov 25, 2024 4:24 PM
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
e4m Staff Nov 25, 2024 11:07 AM
After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
e4m Staff Nov 25, 2024 11:04 AM
Sircar, in a LinkedIn post, stated that he was set to join 'a legend to run his businesses to create
e4m Staff Nov 25, 2024 11:01 AM
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
e4m Staff Nov 25, 2024 10:58 AM
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 25, 2024 10:55 AM
In the rapidly evolving media world, there are some constants, leading from the front. Presenting the winners from E4m's Media Ace Awards, 2024 and key highlights of the Conference.
e4m Staff Nov 25, 2024 10:54 AM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 25, 2024 10:52 AM
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
e4m Staff Nov 25, 2024 10:41 AM
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
e4m Staff Nov 25, 2024 10:37 AM
Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers
e4m Staff Nov 15, 2024 2:39 PM
Sourav Majumdar has three decades of experience in financial journalism
e4m Staff Nov 14, 2024 8:49 AM
Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
e4m Staff Nov 14, 2024 8:18 AM
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 14, 2024 8:14 AM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 14, 2024 8:08 AM
Sporting Beyond will provide Virat Kohli with advisory and consultancy services
e4m Staff Nov 12, 2024 11:37 AM
WPP’s Enterprise Technology team in India is the first to move into the new Chennai campus, with further teams joining at a later date.
e4m Staff Nov 12, 2024 11:27 AM
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
e4m Staff Nov 12, 2024 10:27 AM
Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025
e4m Staff Nov 12, 2024 10:19 AM
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but al
e4m Staff Nov 12, 2024 10:11 AM
CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam are leaving their current operational roles
e4m Staff Nov 12, 2024 9:25 AM
Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns
e4m Staff Nov 12, 2024 8:21 AM
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
e4m Staff Oct 24, 2024 11:36 AM
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
e4m Staff Oct 24, 2024 10:20 AM
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of the year
e4m Staff Oct 23, 2024 5:48 PM
Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how the brand stays true to its authenticity and more
e4m Staff Oct 23, 2024 5:34 PM
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders
e4m Staff Oct 7, 2024 11:08 AM
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods and experiences
Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent growth they once did
Moksh Chopra, General Manager, KFC BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
e4m Staff Sep 30, 2024 4:46 PM
Vikram Bahl, CMO of United Breweries, reveals how partnering with the Indian Racing League fuels growth. Discover his insights with IMPACT!
e4m Staff Sep 30, 2024 4:34 PM
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
e4m Staff Sep 30, 2024 4:32 PM
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
e4m Staff Sep 30, 2024 4:30 PM
IMPACT interviews eight stalwarts who are redefining the Talent Management industry one viral moment at a time
e4m Staff Sep 30, 2024 4:21 PM
Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption
e4m Staff Sep 20, 2024 12:01 PM
Now, will have every five years to capitalize on election-related ad spending, compared to the current system where polls occur roughly every six months
e4m Staff Sep 19, 2024 12:53 PM
The awards night will celebrate outstanding work done by brands and marketers in the direct-to-consumer ecosystem
e4m Staff Sep 18, 2024 10:51 AM
Despite competition from OTT and private channels, Doordarshan is far from retiring, reaching millions of viewers with a mix of classic and new content
e4m Staff Sep 18, 2024 10:42 AM
According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with influencers relevant to their domain
e4m Staff Sep 17, 2024 11:19 AM
The pubcaster has already acquired additional spectrum and started the process of procuring the necessary equipment to operationalise it. These additional slots should be available in 4 to 6 months
e4m Staff Sep 17, 2024 9:53 AM
The clocked in an ad revenue of Rs 1070 crore for the year ended 31st March 2024. This was up from Rs 1064.8 crore in the previous year
e4m Staff Sep 16, 2024 10:08 AM
Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the first 3 years of the 15-year licence period
e4m Staff Sep 16, 2024 10:03 AM
At Pitch CMO Summit, Ajit Varghese, Head of Disney Star, spoke about how professionally generated content (PGC) powers
e4m Staff Sep 14, 2024 8:01 AM
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
e4m Staff Sep 14, 2024 7:51 AM
While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts
e4m Staff Sep 14, 2024 7:48 AM
In its BSE filing, informed that the tribunal has recalled its order sanctioned on August 10 approving the merger
e4m Staff Sep 13, 2024 4:03 PM
Manjit Cherian has over 20 years of experience in brand communication strategy
e4m Staff Sep 13, 2024 10:37 AM
Pati is a seasoned professional with over two decades of experience in driving revenue and leading
e4m Staff Sep 13, 2024 10:26 AM
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the festive season and more
e4m Staff Sep 12, 2024 1:03 PM
The campaign with Sen will play out on her channels to attract maximum visibility
e4m Staff Sep 12, 2024 12:55 PM
The second phase follows the introduction of the Model Agency Agreement in October last year
e4m Staff Sep 12, 2024 10:45 AM
Zepeda joins X from Hyundai, where she was the Chief Marketing Officer for five years before becoming the Chief Creative Officer
e4m Staff Sep 11, 2024 12:45 PM
As per industry sources, ad rates have remained unchanged from last season at Rs 1.25 lakh for 10 seconds
e4m Staff Sep 11, 2024 12:17 PM
The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behaviour to educating boys on respect and equality
e4m Staff Sep 10, 2024 12:14 PM
Dr Idris Loya lead IDPL vertical & was given additional charge as ZMCL's interim CEO post Abhay Ojha's moving on. Once Karan Abhishek Singh joined as ZMCL CEO, the additional charge was taken away
e4m Staff Sep 10, 2024 12:06 PM
Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
e4m Staff Sep 10, 2024 11:04 AM
