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Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling
Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Rubika Liyaquat has been appointed as the Senior Executive Editor – TNNB and Vice President – Special Projects
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing
Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia
Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner
Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
Industry stakeholders have until July 27 to submit comments on the draft framework
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field
Rajeev Jain, Sr Vice President, Corporate Marketing, DS Group, explores how Sachin Tendulkar remains one of the most enduring and influential personal brands in modern history
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history
e4m Staff Jun 15, 2026 5:27 PM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 15, 2026 5:24 PM
The 2026 FIFA World Cup is set to be held across the United States, Canada and Mexico from June 11 to July 19
e4m Staff Jun 15, 2026 5:21 PM
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
A P Sriram & e4m Staff Jun 15, 2026 5:06 PM
The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector
The tournament will be played in Sri Lanka from June 9 to June 21, 2026
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 12:46 PM
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:57 AM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
Prior to his elevation, Akhil Juluru held the role of General Manager - Business at the company
On Anil Singhvi's birthday, it is worth celebrating not just a successful TV career but the remarkable journey of a professional who transformed business journalism into a mass conversation
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
Viswanathan has been an integral part of Finolex Cables' leadership team for more than 17 years
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Frank Melloul will be working on public diplomacy and international outreach
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
e4m Staff May 31, 2026 4:27 PM
NCLAT has directed that implementation of any resolutions shall remain in abeyance until final adjudication of the proceedings pending before NCLT
e4m Staff May 31, 2026 4:03 PM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
The 4th edition of the conference is set to take place in Mumbai on June 11
e4m Staff May 31, 2026 3:58 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 31, 2026 3:55 PM
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 31, 2026 3:53 PM
At the e4m PR & Corp Comm Women Achievers Summit 2025, the session explored the defining role of mentorship and how it continues to shape professionals, leadership journeys, and workplace cultures
e4m Staff May 31, 2026 3:51 PM
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
e4m Staff May 31, 2026 3:44 PM
Rathin Lahiri, Head of Marketing and CSR, SBI General Insurance decodes how ‘Chuniye Bharosa, Apno Sa’ is reshaping insurance marketing in India
e4m Staff May 28, 2026 4:44 PM
Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited
Retail media has evolved from a conversion tool into a seamless ecosystem shaping discovery, decision, and purchase in real time, share experts at e4m RetailEx Conference 2026
e4m Staff Apr 21, 2026 11:04 AM
She most recently held the role of Global Head of Digital at Marico Limited
e4m Staff Apr 20, 2026 10:07 AM
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Apr 1, 2026 10:14 AM
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
e4m Staff Mar 17, 2026 4:24 PM
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Mar 17, 2026 2:41 PM
The CBI had previously challenged the Delhi High Court's decision quashing the case against Rai
e4m Staff Mar 17, 2026 1:00 PM
In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are revving up communication as new players push premium narratives
e4m Staff Mar 17, 2026 12:03 PM
The partnership will focus on creating integrated brand experiences that live seamlessly across digital, social, content, media, and emerging platforms
e4m Staff Mar 17, 2026 11:49 AM
The award ceremony celebrated game-changers in the marketing industry across 10 categories
e4m Staff Mar 17, 2026 11:25 AM
In his new role, Rai will oversee Huella’s national ad sales operations across all products, including NEXad (Interactive CTV), NewsroomAI and AIgnite
e4m Staff Mar 16, 2026 4:05 PM
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
e4m Staff Mar 16, 2026 3:45 PM
In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are revving up communication as new players push premium narratives
e4m Staff Mar 16, 2026 2:00 PM
In India, October saw steady progress with new highway launches, NHAI’s tunnel breakthrough, bullet-train bridge milestones and Indian Railways’ regional connectivity pushes across multiple corridors.
e4m Staff Mar 13, 2026 5:00 PM
By integrating AdgeAI into the industry’s largest and most advanced production capability, Publicis will deliver real-time content measurement and predictive performance insights
e4m Staff Mar 13, 2026 4:26 PM
The account was previously held 82.5 Communications; Innocean India won it after a three-month multi-agency pitch
e4m Staff Mar 13, 2026 3:26 PM
According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in 2025—but how has the sports marketing universe evolved?
e4m Staff Mar 13, 2026 2:00 PM
The feature will help public figures identify and request the removal of AI-generated videos impersonating them, as platforms grapple with the growing threat of synthetic media
e4m Staff Mar 13, 2026 12:32 PM
Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems
e4m Staff Mar 10, 2026 5:00 PM
Chief Minister Siddaramaiah announced this move while presenting the state’s 2026–27 Budget in the Legislative Assembly
Gulf Oil’s association with the franchise continues for the next four years, a relationship that has spanned across thirteen seasons
e4m Staff Mar 9, 2026 12:15 PM
According to platform data, the high-stakes clash easily exceeded the earlier peak of 65.2 million concurrent viewers recorded during the India–England semi-final in the tournament
e4m Staff Mar 9, 2026 11:59 AM
As part of this association, the Ashok Leyland logo will feature prominently on the front right chest of CSK’s iconic yellow jersey for the upcoming season
e4m Staff Mar 9, 2026 11:34 AM
The towering weighing scale balanced heaps of old newspapers, clothes and utensils against shopping vouchers — dramatizing a simple, high-impact message: ‘Purana Becho Mehenga, Naya Khareedo Sasta’
e4m Staff Mar 9, 2026 11:25 AM
Netflix appoints Magali Huot as Director of Games Marketing, Mainstream Games
Sai Ramana, CEO, Piramal Consumer Healthcare, speaks to IMPACT about refreshing Lacto Calamine while retaining legacy trust and relevance for new-age consumers
e4m Staff Mar 7, 2026 12:06 PM
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead
Pizza Hut introduces Crafted Flatzz, a new pizza featuring cricketers Shivam Dube, Varun Chakravarthy, and Harshit Rana, perfect for match-day gatherings.
e4m Staff Feb 27, 2026 11:51 AM
With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed
e4m Staff Feb 26, 2026 11:19 AM
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
e4m Staff Feb 26, 2026 11:08 AM
Suresh Agarwal appointed as the MD & CEO designate of its proposed life insurance JV, subject to regulatory approvals
e4m Staff Feb 26, 2026 10:37 AM
In the message, Singh expressed gratitude for the unwavering support he has received over the years and assured fans that many “unfinished songs” are still in the pipeline
e4m Staff Feb 25, 2026 9:12 PM
In a YouTube interview, Mohan revealed that Shorts remain one of the platform's fastest-growing formats and will receive increased investment throughout 2026.
e4m Staff Feb 25, 2026 7:38 PM
Cricket legends Yuvraj Singh and Ravi Shastri bring to life the latest Sting Energy x Sound of Six, in a high-energy campaign with a bold ambition: to own the sound of every Six
e4m Staff Feb 25, 2026 6:46 PM
AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead
e4m Staff Feb 25, 2026 6:02 PM
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 23, 2026 4:27 PM
Ruchika Bansal is a seasoned professional with over two decades of multi-dimensional experience across corporate strategy, investments and more
e4m Staff Feb 23, 2026 3:40 PM
Amit Dutta brings 36 years of experience in the transmission and distribution sector
The planned action has been described by organisers as an 'all India breakdown', with drivers logging out of their respective platforms for a fixed period during the day
Super Bowl has turned the debate on AI monetisation into a battle over trust user intent and the future of conversational commerce
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
e4m Staff Feb 4, 2026 12:18 PM
The now-viral clip comes from German filmmaker Werner Herzog’s 19-year-old documentary, showing an Adélie penguin walking away from its colony
e4m Staff Jan 28, 2026 2:00 PM
Through in-content advertising, Dhara’s messaging has been subtly and intelligently embedded into storytelling moments on TV, within the content
e4m Staff Jan 28, 2026 1:06 PM
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
e4m Staff Jan 28, 2026 12:59 PM
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
e4m Staff Jan 28, 2026 12:09 PM
From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide
e4m Staff Jan 27, 2026 12:28 PM
The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
e4m Staff Jan 27, 2026 11:02 AM
The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said
e4m Staff Jan 27, 2026 10:58 AM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
e4m Staff Jan 27, 2026 10:57 AM
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
e4m Staff Jan 27, 2026 10:48 AM
Industry experts see early green shoots in December, but say the recovery remains gradual
e4m Staff Jan 27, 2026 10:05 AM
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
e4m Staff Jan 22, 2026 12:41 PM
Savita Mathai’s exit coincides with Anamika Mehta stepping down as Chief Growth Officer of Mediabrands
e4m Staff Jan 22, 2026 12:37 PM
Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
e4m Staff Jan 22, 2026 11:45 AM
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
e4m Staff Jan 22, 2026 11:43 AM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 10:49 AM