barc-india-and-nielsen-media
Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs
exchange4media Staff May 25, 2021 9:21 AM
As per the 11th edition of the BARC India and Nielsen Media report, viewership for movies in the last four weeks has also impacted GEC numbers, especially in Bangla, Marathi, Kannada & Malayalam
exchange4media Staff Aug 28, 2020 8:30 AM
