Yami Gautam roped in as first brand ambassador of Good Vibes The actor will feature in the brand’s first full-scale campaign introducing Good Vibes and its signature Rosehip range e4m Desk Nov 23, 2021 3:19 PM
Deepika Padukone to launch her lifestyle brand in 2022 The first category of launch will focus on beauty and skincare e4m Desk Sep 8, 2021 11:26 AM
‘9 of 10 beauty consumers influenced by digital’ A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the category and are buying an average of nine beauty products every month e4m Desk Nov 3, 2020 4:28 PM