Bezbaroowa moves on from Deloitte where he was Director, Marketing, Brand and Communications, India and South Asia.
The report 'Lights, Camera, Action…and the Show Goes On' evaluates the effect of the pandemic on the media and entertainment industry
Consumers now engage even with offline categories on their smartphones
The report, titled ‘Turn the Tide’, also shares actionable guidance for brands to build for the new consumer journeys in times of COVID-19 and beyond