The power and impact of brand activism
Gaargi Sarkaar, the founder of RA Brand Consultant, shares her thoughts on brand activism and how it can make a difference to the brand
brand-activism
On brands ‘taking a knee’ in divisive times
Guest Column: Sandeep Kalsi, CEO of Janga Media – SAAS Marketing Platforms, writes why brands should take a community-first approach and lead with values & purpose