Sports Tiger to be global streaming partners for Sri Lankan PDC T10 League
The tournament will be streamed Live and Exclusive on SportsTiger from June 25, 2020
Date-wise News
Why advertising on premium quality content platforms ensures better brand safety
An advantage that OTT platforms have over other online video streaming platforms is brand safety as the content that goes live on OTT platforms is already checked
Samsung launches #UnboxDaddyCool contest for Father's Day
To take part, participants can share fond memories of their dad by tagging @SamsungIndia
MyGov joins Roposo in support of PM Modi's #AatmaNirbharBharatAbhiyaan campaign
Roposo is a video-sharing platform which currently has five crore users
PIF to invest Rs 11,367 crore in Jio Platforms
With this investment, Jio Platforms has raised Rs 115,693.95 crore from leading global investors
The Rummy Federation changes corporate name to The Online Rummy Federation or TORF
The self-regulatory body for the online rummy industry has also unveiled its new corporate logo and Dynamic Seal identity for rummy operators
CNBC Awaaz announces 'Fayedemand Funds', a new show on the mutual funds industry
Hosted by Shailendra Bhatnagar and Kavita Thapliyal, the show will launch on Friday, 19th June with a special 1-hour launch episode at 4:57 PM
VOOT joins hands with Cult.Fit & Isha Foundation
The objective of the partnership is to provide content that promotes the physical & spiritual well-being of VOOT viewers
Unacademy partners with Gaana to unveil podcast featuring Cyrus Broacha
Conceived, scripted and produced by Gaana Studios, the show will see personalities like Euphoria’s Palash Sen and TVF’s Biswapati Sarkar
EORtV strengthens leadership with four new appointments
Bharat Bhushan Nautiyal, Miiheer Shah, Peter Fernandes and Dominic Savio D’Souza have been appointed to the core team
MullenLowe Lintas' Amer Jaleel lends voice to Axis Banks' new film #ReverseTheKhata
The film highlights the meaning of the term 'Khata' both in the transactional sense and in the context of the emotional connect between two people
Zee Kannada extends weekdays to Saturday for all weekly fiction shows
The channel will launch another mythology show - Parama Avathari Shri Krishna on June 22
French carbonated water brand Perrier India appoints Chandni Kohli Dhall as CMO, India
Dhall will be responsible for devising the overall marketing strategy and executing the entire portfolio of Perrier India
On brands ‘taking a knee’ in divisive times
Guest Column: Sandeep Kalsi, CEO of Janga Media – SAAS Marketing Platforms, writes why brands should take a community-first approach and lead with values & purpose
Zee Telugu to air fresh episodes of favourite serials from June 22nd
Zee Telugu has collaborated with 4 influencers in the Tollywood industry to reveal the comeback of the channel with fresh episodes of prime time shows
Sujeet Kumar elected to Unacademy's board of directors
Kumar is also an investor in Unacademy and has been a mentor for the organisation since its inception
PHD Indonesia appoints Surya Soni as Managing Director
Soni comes with over 22 years of experience and has worked with organisations like Mediacom, Zenith Optimedia, Mindshare and UM
Isobar bags Danone India’s digital mandate
The account will be handled by the brand from its Mumbai office
Ad Volume on TV grew 63% in past six weeks: TAM AdEx
As per the report, Week 23 recorded the highest number of new advertisers and brands
We have seen the importance of delivery increasing in these times: Arvind RP, McDonald's
Arvind RP, Director of Marketing and Communications, McDonald's India shares the brand’s post-lockdown strategy, upcoming campaigns and more
Radio has always been there for its audience & the pandemic is no exception
Guest Column: LV Krishnan, CEO, TAM Media Research, writes amidst the lockdown Radio listenership has significantly increased due to an emotional connection being built between RJs & listeners
e4m webinar today: DeBEERS' Sachin Jain to talk on ‘Creating Meaningful Tomorrows'
As part of the Pitch Brand Talk Virtual Series, Jain, MD of DeBEERS, will share insights on the Indian diamond industry’s roadmap to recovery
Bihar elections: Parties go big on digital campaigning
Fortified with an increasing number of internet users and a bulky digital budget, the state is well prepared for the fight online, say analysts
Is the PR industry primed to go fully virtual post-pandemic?
e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships
'Challenge will be to excite existing SonyLIV viewers and make them subscribe'
Ashish Golwalkar, Head-Content SET, Digital Business, and Aman Srivastava, Head-Marketing, Digital Business, SPNI, talk about the newly launched SonyLIV 2.0
Bobble AI launches dedicated keyboard in Malayalam
The keyboard translates authentic Malayalam accent into versed text messages
McDonald's, Salaam Bombay Foundation distribute food across Mumbai slums
McDonald’s has already distributed over 1700 meals in close to 10 BMC wards, which Salaam Bombay has delivered through various NGOs across Mumbai