brand-transformations

CLP India renamed Apraava Energy

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Helmed by Landor & Fitch India, the new name exemplifies how business logic drives brand transformation in creating new value for companies

exchange4media Staff Nov 10, 2021 3:45 PM

Small screens have changed how consumers look at brands: Kavita Nair

kavita nair?blur=25

On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era

exchange4media Staff Dec 4, 2020 8:20 AM

Brand transformations aid B2B marketing through changing times

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Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo

Anoop Karumathil Melethil Jul 2, 2020 1:43 PM