CLP India renamed Apraava Energy
Helmed by Landor & Fitch India, the new name exemplifies how business logic drives brand transformation in creating new value for companies
brand-transformations
Small screens have changed how consumers look at brands: Kavita Nair
On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era
Brand transformations aid B2B marketing through changing times
Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo