The campaign aims to cover the urban audiences of major 15 cities of India, where poor air causes the greatest number of respiratory health issues
With its new feature, one can book a personalized video message for their loved ones from their favorite celebrities across multiple creative circuits
Findings are based on Taboola’s analysis of open web search for Bollywood stars which included 50 mn readers, 40 thousand articles, 190 mn page views and 245 mn minutes of reading