digital-40-under-40-summit

'It's critical that we relook at fundamental business models to survive in the future'

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At the e4m Digital 40 under 40 Summit, Siddhartha Butalia, Chief Marketing Officer, Air Asia India, shared his thoughts on delivering economic value through data, digitisation and personalization

exchange4media Staff Nov 16, 2021 8:47 AM

'Learning & unlearning - a parallel process of discovering what’s next in digital mktg'

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At the e4m Digital 40 Under 40 Summit, the panellists discussed the significance of learning, unlearning, and relearning in the fast-paced digital world

exchange4media Staff Nov 16, 2021 8:44 AM

Believe more in technology to be successful in a digital economy: Mahendra Swarup

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At e4m Digital 40 Under 40 Summit, Swarup, Managing Partner, Sigma Ventures, said that not just individuals but businesses and economies too need to increase their focus on technology

exchange4media Staff Nov 15, 2021 3:46 PM

We treat our business as a commodity business: Prashant Pitti, EaseMyTrip

Prashant Pitti, CEO & Co-Founder, EaseMyTrip?blur=25

While speaking at the e4m Digital 40 under 40 conference, Pitti shared some lessons from the 13-year journey of EaseMyTrip

exchange4media Staff Nov 15, 2021 1:23 PM

Companies & agencies need to use hyperlocal insights: Vivek Merani

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At the e4m Digital 40 under 40 Summit, Merani, MD at Magnon eg+, said companies need to work with vernacular content creators as well as pivot their own messaging to different vernaculars

exchange4media Staff Nov 15, 2021 11:24 AM

'We have an incredible opportunity in India to grow our business in many exciting ways'

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WPP India Country Manager CVL Srinivas spoke to BW Businessworld & e4m group chairman and editor-in-chief Annurag Batra in a fireside chat at e4m Digital 40 under 40 Summit

exchange4media Staff Nov 15, 2021 9:21 AM

40% of our revenue will come from digital in the next few years: Anant Goenka

Anant Goenka, Executive Director, The Indian Express Group?blur=25

At the e4m Digital 40 under 40 Summit, Goenka spoke about the Indian Express Group’s shift from traditional to digital identity and how the group has scripted its own success story

exchange4media Staff Nov 15, 2021 8:38 AM

'Controls in consumers’ hands are key to effective data collection'

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The panel deliberated on the best practices of data harvesting and how building trust in data collection is important for creating meaningful conversations with consumers

exchange4media Staff Nov 15, 2021 8:37 AM

'Digital Marketing is an opportunity to tell the truth over and over again'

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At the e4m Digital 40 Under 40 Summit, panelists Karan Rajpal, Ashima Kakar, Archana Aggarwal, and Rajiv Dubey & Neel Pandya discussed how the past months impacted digital marketing and its next phase

exchange4media Staff Nov 13, 2021 8:45 AM