Are brands staying away from celebrities courting controversy? Industry watchers weigh in if the recent drug scandal could impact the brand value and endorsement earnings of those named Misbaah Mansuri Oct 9, 2020 9:21 AM
Drug Scandal: Are Bollywood stars losing their brand value? At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value? Ruhail Amin Oct 7, 2020 8:39 AM
Big deal? How will Bollywood drug scandal affect celebrity endorsement landscape Industry observers say that the drug abuse allegations are most likely to impact the brand endorsement earnings and value of those named in it Misbaah Mansuri Sep 25, 2020 8:37 AM