Authors
Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.
e4m interacts with the brand and the agency behind the campaign headlined by Taapsee Pannu in India
Misbaah Mansuri & Mansi Sharma Oct 6, 2021 8:58 AM
We speak to Kedia, Chief Data & Platforms Officer & Head - MAAS India, in part two of our interview series with the big winners of IDMA 2021
Misbaah Mansuri Aug 5, 2021 8:40 AM
Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics
Misbaah Mansuri Jul 29, 2021 8:31 AM
Roland Landers, CEO, Gaming Federation, contends that the Indian online gaming industry is thriving in terms of users, revenue and investments
Misbaah Mansuri Jul 28, 2021 8:40 AM
Star pairs like Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji have been roped in for the campaign
Misbaah Mansuri Jul 15, 2021 8:44 AM
Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations
Misbaah Mansuri Jul 14, 2021 8:28 AM
Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage
Misbaah Mansuri Jul 12, 2021 8:59 AM
Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more
Misbaah Mansuri Jul 7, 2021 8:47 AM
Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates
Misbaah Mansuri Jul 5, 2021 8:12 AM
Ducati MD Chandra revealed that the company has invested a lot in the R&D and is still weighing the options when it comes to electrification
Misbaah Mansuri Jun 29, 2021 9:13 AM
The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness
Misbaah Mansuri Jun 26, 2021 8:48 AM
Day 4 of the Lions packed in the insights into the big wins at the festival of creativity
Misbaah Mansuri Jun 25, 2021 8:28 AM
The day was replete with insights on the big wins at the festival of creativity
Misbaah Mansuri Jun 24, 2021 8:54 AM
Day 2 of the Lions packed in the insights into the big wins at the festival of creativity
Misbaah Mansuri Jun 23, 2021 9:09 AM
Day 1 of the Lions packed in the insights into the big wins at the fest
Misbaah Mansuri Jun 22, 2021 9:26 AM
The agency has nominated its work for P&G Whisper, ACKO and Shaadi.com to the Lions this year
Misbaah Mansuri Jun 17, 2021 9:36 AM
Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021
Misbaah Mansuri Jun 16, 2021 9:17 AM
From Covid fallout to budgetary constraints to execution challenges, reasons why none of the categories has an Indian entry, according to industry watchers
Misbaah Mansuri & Mansi Sharma Jun 14, 2021 9:26 AM
Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic
Misbaah Mansuri Jun 8, 2021 9:05 AM
Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives
Misbaah Mansuri Jun 4, 2021 8:49 AM
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more
Misbaah Mansuri Jun 2, 2021 9:03 AM
Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken
Misbaah Mansuri May 27, 2021 9:25 AM
The nominations by the agency include campaigns for Mumbai Police, Times of India, Tata Trusts, and SHAKTI, a women’s collective that works for a larger representation of women in politics
Misbaah Mansuri May 27, 2021 8:53 AM
Cannes jury member and Lowe Lintas CCO Prateek Bhardwaj says that he hopes to see real work that offers real solutions at the fest this year
Misbaah Mansuri May 24, 2021 8:37 AM
The agency has submitted its work for World For All Animal Care & Adoptions and Wow Skin Science
Misbaah Mansuri May 21, 2021 8:35 AM
Mogae Group Founder and Chairman Goyal opens up on why he leaned towards Rediffusion particularly, how the merger will resonate culturally, and more
Misbaah Mansuri May 20, 2021 8:58 AM
Shreyansh Innovations Founder Shreyansh Baid shares the challenges between the idea and execution of Manyavar's recent ad campaign, the impact of IPL suspension on the industry, and more
Misbaah Mansuri May 19, 2021 8:45 AM
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
Misbaah Mansuri May 11, 2021 8:47 AM
Teary-eyed industry colleagues pay heart-warming tributes to Nazim, Ogilvy India's Executive Creative Director, who, just in his 40s, passed away due to Covid
Misbaah Mansuri May 11, 2021 8:46 AM
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
Misbaah Mansuri May 10, 2021 8:56 AM
Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x
Misbaah Mansuri May 6, 2021 8:58 AM
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Misbaah Mansuri May 5, 2021 8:51 AM
Pankaj Mishra, CEO – Apis India, lets us in on all the behind-the-scenes trials they endured to put out the heartwarming brand film during trying times
Misbaah Mansuri May 4, 2021 8:57 AM
Advertising experts weigh in on the spot that had to face ire from the Congress party
Misbaah Mansuri Apr 29, 2021 9:02 AM
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Misbaah Mansuri Apr 29, 2021 8:18 AM
Tiwari, Vice President, Marketing Communication, Havells India, shared that the brand will be driving in its robust strategy for digital mediums by exploring new-age platforms
Misbaah Mansuri Apr 27, 2021 8:33 AM
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Misbaah Mansuri Apr 26, 2021 8:46 AM
Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness
Misbaah Mansuri Apr 23, 2021 8:47 AM
The brand and agency speak about how they brought forth the idea of 'neki' or goodness in the ad
Misbaah Mansuri Apr 23, 2021 8:32 AM
Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges
Misbaah Mansuri Apr 20, 2021 8:57 AM
Natasha Saraogi, Director – NDMPL, opens up about the idea of curating an insta-web series and the abundance of engagement opportunities it provides
Misbaah Mansuri Apr 20, 2021 8:38 AM
Marya, Director-Brand Strategy, Vivo India, revealed that the brand will be running a big consumer gratification contest for Vivo IPL 2021, 'The #PerfectFan'
Misbaah Mansuri Apr 16, 2021 8:33 AM
From showing up late on a crucial day to cheering for the Turkish football team on the streets, adlanders have some zany stories to share from Cannes
Misbaah Mansuri Apr 15, 2021 8:32 AM
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
Misbaah Mansuri Apr 12, 2021 8:51 AM
Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media
Misbaah Mansuri Apr 12, 2021 8:37 AM
Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery
Misbaah Mansuri Apr 8, 2021 8:42 AM
Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year
Misbaah Mansuri Apr 7, 2021 8:24 AM
Joy Chatterjee, General Manager – Sales and Marketing, Mankind Pharma, revealed that the brand will reconsider advertising on the print medium if it shows signs of recovery
Misbaah Mansuri Apr 6, 2021 8:28 AM
Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches
Misbaah Mansuri Apr 2, 2021 8:34 AM
While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year
Misbaah Mansuri Apr 1, 2021 8:25 AM
A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes
Misbaah Mansuri Mar 31, 2021 8:54 AM
From Surf Excel to Burger King, these Holi-themed ads hit the right spot
Misbaah Mansuri Mar 30, 2021 8:44 AM
Malhotra, VP of Dole Foods, revealed that the company will use a mix of above-the-line and below-the-line investments to woo consumers as it makes inroads into the Indian market
Misbaah Mansuri Mar 26, 2021 9:04 AM
Zeenia Bastani, General Manager, Garnier India, spilled the beans on the company’s shift to a sustainable business model, packaging goals and how it plans to amplify the green message
Misbaah Mansuri Mar 25, 2021 8:26 AM
Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.
Misbaah Mansuri Mar 22, 2021 8:51 AM
Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing
Misbaah Mansuri Mar 16, 2021 8:26 AM
Industry watchers contend that with a behemoth like HUL taking a stand, other brands should follow suit and watch their words
Misbaah Mansuri Mar 11, 2021 9:11 AM
Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises
Misbaah Mansuri Mar 9, 2021 8:32 AM
Meet the boss ladies of the industry who did not let the pandemic deter their spirits and proved that they have what it takes to handle a crisis and come out of it stronger
Misbaah Mansuri Mar 8, 2021 9:04 AM
Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles
Misbaah Mansuri Mar 8, 2021 8:53 AM
The Lions Live team put the spotlight on innovative new ways for brands to engage with customers
Misbaah Mansuri Mar 4, 2021 8:29 AM
The Lions Live presented the Lion’s guide to decoding new techniques of modern storytelling
Misbaah Mansuri Mar 3, 2021 8:02 AM
The first day of the event kicked off with sessions featuring industry biggies like Madonna Badger, Greg Orme, Nadja Bellan-White, Thomas Ranese, Todd Henry and Greg Hahn
Misbaah Mansuri Mar 2, 2021 8:25 AM
Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space
Misbaah Mansuri Feb 23, 2021 9:03 AM
Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more
Misbaah Mansuri Feb 22, 2021 8:29 AM
Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times
Misbaah Mansuri Feb 19, 2021 8:48 AM
Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling
Misbaah Mansuri Feb 17, 2021 8:07 AM
Lall, Executive Director & India- Head of Advertising, McCann WorldGroup, remarked that agencies should relook at their culture and be far more inclusive and welcoming of diversity in these times
Misbaah Mansuri Feb 16, 2021 8:24 AM
Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther
Misbaah Mansuri Feb 12, 2021 8:13 AM
Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign
Misbaah Mansuri Feb 10, 2021 8:33 AM
Brinton has launched a digital ad that points out that fighting only on the PH levels is of no use as various other aspects are as much or more important while buying a soap
Misbaah Mansuri Feb 3, 2021 8:41 AM
Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal
Misbaah Mansuri Feb 3, 2021 8:35 AM
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year
Misbaah Mansuri Jan 25, 2021 8:47 AM
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster
Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports
Misbaah Mansuri Jan 20, 2021 9:32 AM
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users
Misbaah Mansuri Jan 14, 2021 8:22 AM
Industry observers weigh in on the ad war and who actually gains from this one
Misbaah Mansuri Jan 12, 2021 10:20 AM
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
Misbaah Mansuri Jan 11, 2021 9:11 AM
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021
Misbaah Mansuri Jan 11, 2021 8:47 AM
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution
Misbaah Mansuri Jan 7, 2021 8:15 AM
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment
Misbaah Mansuri Jan 6, 2021 8:45 AM
From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising
Misbaah Mansuri Dec 31, 2020 8:45 AM
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us
Misbaah Mansuri Dec 29, 2020 8:48 AM
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
Misbaah Mansuri Dec 28, 2020 8:55 AM
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery
Misbaah Mansuri Dec 14, 2020 9:00 AM
Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes to brand communication, the focus now is more on building affinity and not just sales
Misbaah Mansuri Dec 11, 2020 8:32 AM
The two streaming platforms on earlier occasions too had been involved in banters online and grabbed the attention of audiences
Misbaah Mansuri Dec 9, 2020 8:19 AM
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more
Misbaah Mansuri Dec 7, 2020 9:02 AM
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5 cases were found true
Misbaah Mansuri Dec 4, 2020 8:47 AM
MDH launched its first television ad in 1984 featuring Mahashay Dharampal Gulati
Misbaah Mansuri Dec 3, 2020 5:19 PM
The brand has allocated Rs 16 crore for advertising in this financial year
Misbaah Mansuri Dec 2, 2020 9:05 AM
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India
Misbaah Mansuri Dec 1, 2020 9:01 AM
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone
Misbaah Mansuri Nov 30, 2020 8:13 AM
Jason Gaikowski & Saurabh Mathur of VMLY&R revealed that brands in the banking, auto and retail sectors are leading the CX Race these days
Misbaah Mansuri Nov 26, 2020 8:25 AM
Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after
Misbaah Mansuri Nov 23, 2020 8:00 AM
Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to Rs 120 crore in FY20
Misbaah Mansuri Nov 19, 2020 9:22 AM
Nikhil Arora, VP and MD, GoDaddy India, reveals that with phase 1 of the marketing campaign, the company managed to create more than 85% brand awareness across tier 1, 2, and 3 cities
Misbaah Mansuri Nov 16, 2020 8:10 AM
From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival
Misbaah Mansuri Nov 13, 2020 8:38 AM
Industry watchers note that the e-tailer festive ad spends may be at the same level as last year, at an annual level the spends may see an overall reduction when compared to last year
Misbaah Mansuri Nov 10, 2020 8:23 AM
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback
Misbaah Mansuri Nov 5, 2020 8:27 AM
Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible financial advertising
Misbaah Mansuri Nov 2, 2020 8:07 AM
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations
Misbaah Mansuri Oct 30, 2020 9:03 AM
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Misbaah Mansuri Oct 29, 2020 8:45 AM
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year
Misbaah Mansuri Oct 28, 2020 9:12 AM
The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition
Misbaah Mansuri Oct 28, 2020 8:43 AM
Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter
Misbaah Mansuri Oct 27, 2020 8:14 AM
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations
Misbaah Mansuri Oct 26, 2020 8:25 AM
While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences
Misbaah Mansuri Oct 22, 2020 8:52 AM
The captains of S4 Capital and MediaMonks speak about how the merger managed to scale up capabilities for the entity and helped it steer through the storms
Misbaah Mansuri Oct 20, 2020 8:58 AM
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
Misbaah Mansuri Oct 19, 2020 8:22 AM
Industry bodies like ASCI, AAAI and IAA have come out in support of Tanishq and backed the ad
Misbaah Mansuri Oct 15, 2020 9:11 AM
Industry observers weigh in on the spot that shows a Hindu woman married into a Muslim family all set for her baby shower
Misbaah Mansuri Oct 13, 2020 7:57 AM
Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season
Misbaah Mansuri Oct 12, 2020 9:12 AM
Industry watchers weigh in if the recent drug scandal could impact the brand value and endorsement earnings of those named
Misbaah Mansuri Oct 9, 2020 9:21 AM
Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick
Misbaah Mansuri Oct 8, 2020 9:03 AM
To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app
Misbaah Mansuri Oct 7, 2020 8:33 AM
Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019
Misbaah Mansuri Oct 6, 2020 9:03 AM
Continuing its tradition of featuring India’s beloved gulab jamun uncle, Swiggy uses the same plot, barriers and theme this year too
Misbaah Mansuri Sep 30, 2020 9:05 AM
Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles
Misbaah Mansuri Sep 28, 2020 8:46 AM
Industry observers say that the drug abuse allegations are most likely to impact the brand endorsement earnings and value of those named in it
Misbaah Mansuri Sep 25, 2020 8:37 AM
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM
Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way
Misbaah Mansuri Sep 23, 2020 8:47 AM
The ads feature M S Dhoni in never-seen-before avatars aimed at communicating three unique features of the brand
Misbaah Mansuri Sep 22, 2020 9:23 AM
Bhasin looks fondly at highlights from his illustrious journey with AAAI and how the body has evolved with the changing times
Misbaah Mansuri Sep 14, 2020 8:18 AM
ASCI will continue to focus on improving its processes for even faster turnaround by leveraging digital technology & platforms, says Kamath, the newly appointed Chairman
Misbaah Mansuri Sep 11, 2020 9:02 AM
Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year
Misbaah Mansuri Sep 10, 2020 8:40 AM
Pandey, the National Creative Director of Leo Burnett India, speaks about the evolution of creative concepting and ad production as the industry continues to work from home
Misbaah Mansuri Sep 9, 2020 8:45 AM
Saherwala is currently serving his notice period. His next move is unknown
Misbaah Mansuri Sep 9, 2020 8:40 AM
The company plans to make digital and social media the preferred means to amplify awareness about the product, given the profile of the core audience
Misbaah Mansuri Sep 8, 2020 8:11 AM
It has been learnt that the network is offering packages ranging from Rs 10 lakh to Rs 5 crore for advertising on digital
Misbaah Mansuri Sep 7, 2020 9:20 AM
Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices
Misbaah Mansuri Sep 7, 2020 8:41 AM
While some said the ad does not deliver the brand connect, others appreciated the narrative that is intertwined with poetry
Misbaah Mansuri Sep 3, 2020 9:08 AM
Amit Doshi, Chief Marketing Officer, Lenovo India, reveals the Personal Computer business for Lenovo has seen nearly 200% month-on-month growth in volume and 12% share gain in the last two months
Misbaah Mansuri Sep 2, 2020 8:59 AM
The Amazon campaign built around the ‘Aatmanirbhar Bharat’ sentiment is poised to connect positively with Indian sellers & consumers, say industry observers
Misbaah Mansuri Sep 1, 2020 8:40 AM
It is also learnt that the agencies in question are required to have considerable global exposure
Misbaah Mansuri Aug 28, 2020 8:21 AM
In today’s edition of Creative Zone, we speak to Surbhi Arora, Regional Head – Creative Strategy, WATConsult on trying to find a sense of creative direction, adapting to the new consumer and more
Misbaah Mansuri Aug 27, 2020 8:31 AM
The ad featuring Khurrana as a professor conducting an online class is conceptualised by Wunderman Thompson, Delhi
Misbaah Mansuri Aug 26, 2020 8:08 AM
The Chief Operating Officer talks about the brand's commitment to support the underprivileged and bridge the digital divide
Misbaah Mansuri Aug 25, 2020 8:33 AM
The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more
Misbaah Mansuri Aug 24, 2020 8:28 AM
We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube
Misbaah Mansuri Aug 21, 2020 8:28 AM
In this edition of e4m Creative Zone, we speak to Hayden Scott, Group Creative Director, Famous Innovations, on how the industry has been more productive & creative than ever in the last few months
Misbaah Mansuri Aug 20, 2020 9:18 AM
Mitra, the CEO of Titan, shares the intricacies of their recent campaign and how they plan to encourage consumers to invest in at least one non-essential item to help move the cycle of the economy
Misbaah Mansuri Aug 18, 2020 8:33 AM
Industry watchers say this interest in IPL could be part of Patanjali’s geographical expansion plans, riding the Vocal to Local wave or the desire to get into the purchase basket of the millennials
Misbaah Mansuri Aug 17, 2020 8:14 AM
Industry observers weigh in on the viral Independence Day ode conceptualised by Wunderman Thompson
Misbaah Mansuri Aug 14, 2020 8:12 AM
Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube
Misbaah Mansuri Aug 13, 2020 7:40 AM
In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more
Misbaah Mansuri Aug 12, 2020 8:22 AM
Gill, VP, Global Sales, Truecaller, revealed that they will be rolling out a new pricing model around cost per click
Misbaah Mansuri Aug 11, 2020 8:11 AM
Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic
Misbaah Mansuri Aug 10, 2020 8:00 AM
In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more
Misbaah Mansuri Aug 7, 2020 8:39 AM
