The future of marketing lies in hyper-personalisation and real-time data At the e4m Pitch BFSI Summit 2024, marketing leaders explored how advancements in data analytics and consumer insights are reshaping brand strategies e4m Staff Sep 6, 2024 1:02 PM
‘Personalisation gives a feeling that a brand truly knows the customer’ At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness e4m Staff Sep 6, 2024 12:56 PM