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Coca-Cola and ICC partner up for Men's Cricket World Cup

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The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC

exchange4media Staff Jul 28, 2023 1:49 PM

'Communicating with target audience and having an omnichannel approach is the way forward'

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At the e4m-infobip webinar, Clovia's Rajeshwar Rao and Infobip's Amandeep Sahni discussed the importance of having an omnichannel approach for improved reach and engagement

exchange4media Staff Jan 22, 2021 8:25 AM