eveready-industries-india

Consumer Connect: Building relationships through strategic marketing

Anirban Banerjee Eveready Industries India?blur=25

Guest Column: Anirban Banerjee, Senior VP & SBU Head (batteries-flashlights), Eveready Industries India, writes on why brands must ensure that their claims can stand the test of consumer scrutiny

Anirban Banerjee Jul 10, 2024 9:30 AM