Suniel Shetty makes an appeal for the missing 'Sbooch'
The actor appears in a promotional video for the yet-to-be-released product from a company named Sbooch
Date-wise News
Senior journalist Vishal Pandey joins NDTV
Vishal Pandey was previously with Zee Media Corporation Limited (ZMCL) as Chief Special Correspondent
Mohit Kharbanda launches global brand storytelling agency, Anecdot
The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients
Santosh Hegde moves on from Licious
Santosh Hegde joined Licious in January 2022 as VP of Marketing
85% Indian SMBs have acquired new customers via advertising: Amazon Ads
Over two-thirds of India-based SMBs said AI will improve the performance of their advertising campaigns, states the report by Amazon Ads
Ageas Federal Life Insurance unveils 'retirement rap'
The campaign has been executed by the esteemed agency Left of Centre Marketing,
Karan Abhishek Singh joins ZMCL as CEO
Karan Abhishek Singh stepped down as the CEO of Network18 Hindi News (TV+Digital) back in February
Bombay HC gives Patanjali a week's time to pay ₹50 lakh for violating court order
The matter will be heard further on July 19
Vedanta’s Mohit Taneja named Head of Marketing at Jindal Stainless Group
Mohit Taneja has been with Vedanta Group since 2013
ITC Mangaldeep celebrates the ‘divine connection’
The campaign has been created by Ogilvy India
Patanjali unveils TVC with Tiger Shroff & Tamannaah Bhatia
The campaign ‘Full Full Fresh’ encourages a fresh and healthy lifestyle
Ad Club Bangalore launches brand identity design contest
The 'LogoJam' challenge runs between 8 and 19 July with a reward of Rs 50,000 for the winner
Shaadi.com’s takes a witty jab at dating apps in new campaign
The ad features Anupam Mittal, founder of Shaadi.com, and has been conceptualised and executed by Moonshot
Bhupendra Chaubey: Media veteran turns a year older
Bhupendra Chaubey is the Editor-in-Chief of TheSquirrels.in
Zomato raises a ‘roast’ on its 16th anniversary
While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion
Prayer meeting for senior journalist Arun Nautiyal to be held on July 12
The prayer meeting will be held at 2 pm in Noida
UM elevates Michael Mellington to head media planning
Michael Mellington was previously Head of Partnerships
UEFA Euro 2024: Sony LIV announces line-up of 30 advertisers
Among the partners are Johnnie Walker, Maruti Suzuki India, Acko, Black & White, Coinswitch, AMFI, Myntra, Disney Cruises, Rado, Amul, BMW, Redbull, Motorola, Jameson, LIC, Apple, Haier and GSK
The Womb names Suyash Khabya as Chief Creative Officer
Suyash Khabya has 23 years of experience in the advertising industry
Paramount Global to merge with Skydance
Skydance Media CEO David Ellison talks about forming a technology-media hybrid company
Ajay Upadhyay: Prayer meet in memory of senior journalist to be held in Delhi
The meeting is scheduled on July 12 from 5 PM to 7 PM
Cartoon Network denies shutting down rumours
The network has released a statement saying that it remains “committed to continually investing in innovative content”
Ashwin Sheth Group unveils new logo and growth vision
Ashwin Sheth Group has collaborated with chlorophyll for the rebranding
Will start something new, a consumer tech product: Koo founder
Mayank Bidawatka took to LinkedIn to say that a seven-member team is already working on the project
SDCs no silver bullet, but an important cog in the wheel: Experts
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the consumers
Tarun Chaudhary joins Rediffusion as Head-North India
Tarun Chaudhary has 25 years of experience in diverse roles across advertising, sports marketing, consumer tech, digital media and event management
Consumer Connect: Building relationships through strategic marketing
Guest Column: Anirban Banerjee, Senior VP & SBU Head (batteries-flashlights), Eveready Industries India, writes on why brands must ensure that their claims can stand the test of consumer scrutiny
Can Threads pull in more brands this year?
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even one year after its launch
Is TRAI’s suggestion to encrypt DD Free Dish channels even feasible, ask broadcasters
As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar Bharati falls within TRAI’s ambit
Paris Olympics 2024: Brands line up in sponsorship arena, 12 on board for Indian team
According to sources, while advertisers have to spend between Rs 20-25 crore for co-presenting sponsorships, the cost for associate sponsorship is Rs 10-15 crore