Date-wise News

The actor appears in a promotional video for the yet-to-be-released product from a company named Sbooch
e4m Staff Jul 10, 2024 6:27 PM

The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients
e4m Staff Jul 10, 2024 5:55 PM

Over two-thirds of India-based SMBs said AI will improve the performance of their advertising campaigns, states the report by Amazon Ads
e4m Staff Jul 10, 2024 4:00 PM

The campaign has been executed by the esteemed agency Left of Centre Marketing,
e4m Staff Jul 10, 2024 3:58 PM

Karan Abhishek Singh stepped down as the CEO of Network18 Hindi News (TV+Digital) back in February
e4m Staff Jul 10, 2024 3:11 PM

The campaign ‘Full Full Fresh’ encourages a fresh and healthy lifestyle
e4m Staff Jul 10, 2024 1:16 PM

The 'LogoJam' challenge runs between 8 and 19 July with a reward of Rs 50,000 for the winner
e4m Staff Jul 10, 2024 1:11 PM

The ad features Anupam Mittal, founder of Shaadi.com, and has been conceptualised and executed by Moonshot
e4m Staff Jul 10, 2024 1:01 PM

While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion
e4m Staff Jul 10, 2024 12:42 PM

Among the partners are Johnnie Walker, Maruti Suzuki India, Acko, Black & White, Coinswitch, AMFI, Myntra, Disney Cruises, Rado, Amul, BMW, Redbull, Motorola, Jameson, LIC, Apple, Haier and GSK
e4m Staff Jul 10, 2024 12:12 PM

Suyash Khabya has 23 years of experience in the advertising industry
e4m Staff Jul 10, 2024 12:03 PM

Skydance Media CEO David Ellison talks about forming a technology-media hybrid company
e4m Staff Jul 10, 2024 11:59 AM

The network has released a statement saying that it remains “committed to continually investing in innovative content”
e4m Staff Jul 10, 2024 11:24 AM

Ashwin Sheth Group has collaborated with chlorophyll for the rebranding
e4m Staff Jul 10, 2024 11:03 AM

SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the consumers
Tasmayee Laha Roy Jul 10, 2024 9:35 AM

Tarun Chaudhary has 25 years of experience in diverse roles across advertising, sports marketing, consumer tech, digital media and event management
e4m Staff Jul 10, 2024 9:33 AM

Guest Column: Anirban Banerjee, Senior VP & SBU Head (batteries-flashlights), Eveready Industries India, writes on why brands must ensure that their claims can stand the test of consumer scrutiny
Anirban Banerjee Jul 10, 2024 9:30 AM

Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even one year after its launch
Sohini Ganguly Jul 10, 2024 9:28 AM

As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar Bharati falls within TRAI’s ambit
Aditi Gupta Jul 10, 2024 9:23 AM

According to sources, while advertisers have to spend between Rs 20-25 crore for co-presenting sponsorships, the cost for associate sponsorship is Rs 10-15 crore
Sonam Saini Jul 10, 2024 9:12 AM