The brand has launched a filter on Instagram where every individual who tries on the filter, experiences the same ecstatic feeling of Holi digitally
Mohapatra was previously the CMO at Future Group’s FBB
The deal, worth Rs 24,713 cr, will give Reliance Retail access to nearly 1,800 stores of Future Group, say media reports
The campaign aims to highlight the fact that in spite of being so different in terms of culture, tradition and lifestyle, India as a whole continues to stand united in their patriotism