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Braving headwinds, broadcasters see an H1 of mixed performances

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Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August

Sonam Saini May 1, 2024 8:33 AM

TV puts up a stronger fight in lockdown 2.0

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While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's

Sonam Saini May 31, 2021 9:34 AM