Braving headwinds, broadcasters see an H1 of mixed performances Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August Sonam Saini May 1, 2024 8:33 AM
TV puts up a stronger fight in lockdown 2.0 While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's Sonam Saini May 31, 2021 9:34 AM