Authors
Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.
Rana Barua, Havas’ Group CEO for India, South East & North Asia, spoke to e4m on his new role, working on the "One Asia" philosophy, the agency’s strategy in the APAC region and more
Sonam Saini Sep 9, 2024 8:47 AM
Prior to joining Sun Neo, Singh was associated with ZEEL for over 10 years
Sonam Saini Sep 4, 2024 4:28 PM
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
Sonam Saini Aug 28, 2024 8:55 AM
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
Sonam Saini Aug 26, 2024 9:07 AM
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
Sonam Saini Aug 22, 2024 9:13 AM
A detailed dialogue with CCI is crucial to move ahead say legal experts who believe that the antitrust regulator may ask for more meaningful divestiture if it allows the combination to go ahead
Sonam Saini Aug 21, 2024 9:25 AM
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Sonam Saini Aug 20, 2024 8:51 AM
According to TRAI, the active pay subscriber base for these providers was around 61.97 million as of March 31, 2024, down from 69.57 million on March 31, 2021
Sonam Saini Aug 16, 2024 1:49 PM
Prior to this, Deepak Rajadhyaksha was heading Shemaroo Marathibana
Sonam Saini Aug 10, 2024 8:27 AM
Experts, however, say Prasar Bharati’s OTT raises significant concerns for DPOs, as the move to offer free registration & revenue sharing could disrupt the industry and negatively impact rev streams
Sonam Saini Aug 8, 2024 9:05 AM
Sharma was associated with Zee Entertainment Enterprises Ltd (ZEEL) for over three years where he was designated as Business Head and Chief Channel officer- Zee Anmol & Big Magic
Sonam Saini Aug 5, 2024 5:43 PM
This fine is for not conforming with standards specified by the central government regarding interference or equipment usage
Sonam Saini Aug 5, 2024 9:04 AM
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25 earnings discussion
Sonam Saini Aug 1, 2024 8:58 AM
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general entertainment content may be limited
Sonam Saini Aug 1, 2024 8:19 AM
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Sonam Saini Jul 23, 2024 9:27 AM
Experts say GECs and movies may walk away with major chunk of the ad monies
Sonam Saini Jul 18, 2024 9:26 AM
Additionally, there's a trend towards multitasking; employees are increasingly being asked to handle diverse roles rather than being confined to a single job profile, say experts
Sonam Saini Jul 15, 2024 9:15 AM
Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding its comedic content slate with shows like The Great Indian Kapil Show
Sonam Saini Jul 12, 2024 9:22 AM
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket sports & record haul of metals in Tokyo Olympics
Sonam Saini Jul 11, 2024 8:53 AM
According to sources, while advertisers have to spend between Rs 20-25 crore for co-presenting sponsorships, the cost for associate sponsorship is Rs 10-15 crore
Sonam Saini Jul 10, 2024 9:12 AM
Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader
Sonam Saini Jul 5, 2024 10:47 AM
Viewers tired of raucous TV debates are turning to YouTube and Instagram for reliable, unbiased news, bringing in big views and big money for independent journalists, say experts
Sonam Saini Jul 2, 2024 9:11 AM
Venkatesh S, SVP, Director - Intelligence Practice, MAGNA India sheds light on advertising trends for 2024, the role of government policy in transforming India's digital landscape and more
Sonam Saini Jul 1, 2024 1:59 PM
While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
Sonam Saini Jun 28, 2024 8:49 AM
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg Boss OTT, advertisers’ response & more
Sonam Saini Jun 25, 2024 8:41 AM
Nikhil Madhok joined Prime Video in September 2022 as the Head of Hindi Originals for Prime Video and Amazon Studios
Sonam Saini Jun 21, 2024 3:58 PM
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Sonam Saini Jun 18, 2024 9:04 AM
Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon
Sonam Saini Jun 14, 2024 8:18 AM
Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the year, growth expectations & more
Sonam Saini Jun 3, 2024 8:54 AM
Broadcasters say the reserve prices in the 77th e-auction for MPEG-2 slots were 'too high'
Sonam Saini May 29, 2024 8:27 AM
Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say sources. However, experts say that it isn't fair to compare TV’s mass reach with OTT's
Sonam Saini May 17, 2024 9:29 AM
Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across various formats
Sonam Saini May 13, 2024 8:49 AM
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
Sonam Saini May 7, 2024 9:28 AM
Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East, Wavemaker, delves into the agency's India business, tech investments, big wins, outlook for 2024 and more
Sonam Saini May 6, 2024 8:38 AM
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
Sonam Saini May 4, 2024 2:03 PM
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August
Sonam Saini May 1, 2024 8:33 AM
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Sonam Saini Apr 29, 2024 8:10 AM
Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because of its availability on both TV & digital
Sonam Saini Apr 26, 2024 8:54 AM
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry really needs to think beyond BARC
Sonam Saini Apr 4, 2024 9:12 AM
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry concerns
Sonam Saini Apr 3, 2024 8:44 AM
At the e4m NewsNext Summit 2024, Vikram Chandra, Founder of Editorji Technologies, discussed the prevailing relevance of ground reporting, even in the age of anchor-driven business
Sonam Saini Apr 1, 2024 8:45 AM
In an exclusive conversation with e4m, Sujatha Maniya, Chief People Officer of EssenceMediacom APAC, shares insights from her journey, challenges & learnings post the merger of Essence and Mediacom
Sonam Saini Mar 29, 2024 8:48 AM
At Pitch CMO Summit, Atul Sinha, Co-founder and Chief Operating Officer, CaratLane, spoke about the omnichannel approach to engaging with customers
Sonam Saini Mar 22, 2024 7:12 PM
Sources say the broadcaster is in the process of signing a few more sponsors before the tournament begins
Sonam Saini Mar 22, 2024 8:45 AM
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming platform for the upcoming IPL
Sonam Saini Mar 13, 2024 4:36 PM
At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is ready with a detailed consultation paper
Sonam Saini Mar 6, 2024 7:29 PM
TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing TV, but expanding the reach of TV
Sonam Saini Mar 6, 2024 5:48 PM
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes into account the convergence of media and telecom
Sonam Saini Mar 6, 2024 9:15 AM
At the 24th edition of FICCI Frames, Kevin Vaz, CEO - Broadcast Entertainment, Viacom18, and Chair, FICCI Media and Entertainment Committee, spoke on the country’s diverse media consumption habits
Sonam Saini Mar 5, 2024 12:12 PM
Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV market share and 34% of the digital OTT market share
Sonam Saini Mar 1, 2024 9:02 AM
Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme of arrangement
Sonam Saini Feb 29, 2024 8:57 AM
Ghosh, who was earlier associated with Viacom18, has joined as Head of Creative Strategy, Branded Content, Innovations and Trade Marketing
Sonam Saini Feb 28, 2024 4:14 PM
As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections spurred this aggressive bidding
Sonam Saini Feb 28, 2024 8:36 AM
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
Sonam Saini Feb 27, 2024 8:58 AM
Last year, the pubcaster had earned Rs 1073 crore from the e-auction of 65 MPEG-2 slots
Sonam Saini Feb 26, 2024 5:02 PM
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts
Sonam Saini Feb 26, 2024 9:05 AM
The total number of slots sold in the last six days has reached 59 and the total revenue earned so far is Rs 1079 crore, crossing last year's revenue
Sonam Saini Feb 24, 2024 9:52 PM
Last year, the pubcaster earned a total of Rs 1,073 crore from the 65 slots on the DD FreeDish
Sonam Saini Feb 24, 2024 9:19 AM
Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far
Sonam Saini Feb 23, 2024 8:29 AM
Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore; industry observers attribute the rise to the upcoming general elections
Sonam Saini Feb 22, 2024 9:09 AM
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount that will add to the AdEx growth in 2024
Sonam Saini Feb 22, 2024 8:54 AM
The slots were picked up by Zee News, NDTV, Aaj Tak, ABP News, News18 and R Bharat
Sonam Saini Feb 21, 2024 4:43 PM
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
Sonam Saini Feb 21, 2024 8:34 AM
The pubcaster sold 13 slots in the last two days of the FreeDish MPEG-2 auction
Sonam Saini Feb 21, 2024 8:06 AM
Both slots have been secured by Manoranjan TV Group for its general entertainment channels - Manoranjan Grand and Manoranjan TV
Sonam Saini Feb 20, 2024 8:46 AM
At the release of GroupM’s This Year Next Year report, Ashwin Padmanabhan, President - Investments, Trading & Partnerships, said elections will bring in SME advertisers and not just large brands
Sonam Saini Feb 14, 2024 8:59 AM
Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about the various innovations the broadcaster has in store for IPL 2024
Sonam Saini Feb 14, 2024 8:19 AM
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital Advertising Report 2024
Sonam Saini Feb 9, 2024 8:59 AM
During the Q3 earnings call, Girish Agarwal, DB Corp’s Non-Executive Director, said buoyancy in the tier II and III cities continues to drive strong local economic growth in key markets
Sonam Saini Feb 7, 2024 1:29 PM
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech and OTT giants enter the fray aggressively
Sonam Saini Feb 7, 2024 8:56 AM
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
Sonam Saini Feb 5, 2024 8:54 AM
Legal experts say if NCLT allows ZEEL’s plea, it can save the media conglomerate from multiple legal issues and strengthen its standing in the market
Sonam Saini Jan 25, 2024 8:34 AM
Zee has denied any breach of its obligations under the MCA and has called upon Sony to immediately withdraw the termination
Sonam Saini Jan 24, 2024 6:15 PM
The merger of ZEEL and SPNI was intended to create business synergies and position the new company to meet expanding consumer demand for premium content across entertainment touchpoints and platforms
Sonam Saini Jan 23, 2024 8:50 AM
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and U-19 global events, say experts
Sonam Saini Jan 23, 2024 8:18 AM
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event on Thursday
Sonam Saini Jan 19, 2024 8:48 AM
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past years
Sonam Saini Jan 16, 2024 8:34 AM
The profitability of the company after tax for the year was Rs 30 crore as compared to Rs 52 crore in the previous year which is almost 42% lower in comparison
Sonam Saini Jan 11, 2024 8:12 AM
The total profit of the company was Rs 7 crore for the year ended March 31, 2023, as compared to Rs 2 crore in FY22
Sonam Saini Jan 10, 2024 8:41 AM
While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that the price rise may do more harm than good
Sonam Saini Jan 5, 2024 8:36 AM
The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024
Sonam Saini Jan 4, 2024 8:25 AM
Alok Sanwal, CEO, Dainik Jagran-inext Jagran Prakashan Ltd, spoke at e4m RedCarpet Experiential Marketing Summit
Sonam Saini Dec 27, 2023 8:42 AM
We take a closer look at where the two mergers stand as per their market values and shares
Sonam Saini Dec 19, 2023 1:40 PM
In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company, the focus areas for the new year and much more
Sonam Saini Dec 19, 2023 8:26 AM
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
Sonam Saini Dec 8, 2023 8:58 AM
Swiggy called for a review of its account believed to be worth Rs 200 crore in September this year
Sonam Saini Dec 5, 2023 5:10 PM
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio streaming
Sonam Saini Dec 4, 2023 8:44 AM
Hemant Malik, Wholetime Director on the Board of ITC & Divisional Chief Executive-Foods at ITC Ltd., reflects on his years of friendship and partnership with Sinha
Sonam Saini Dec 2, 2023 8:42 AM
Industry experts say that there’s no clear verdict on whether the switch could impact advertising
Sonam Saini Dec 1, 2023 9:08 AM
The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%
Sonam Saini Nov 28, 2023 9:12 AM
Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key account movements this year. A concise look at the deals and more
Sonam Saini Nov 27, 2023 9:15 AM
However it's tough to quantify and depends upon the spending of political parties, clarified Group CFO Gupta during the Q2 earnings call
Sonam Saini Nov 22, 2023 8:53 AM
The media conglomerate’s print revenue grew by 20.31% and television revenue by 13.81% for the year ended March 31, 2023
Sonam Saini Nov 21, 2023 9:33 AM
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most of the matches end quickly, the revenue may suffer
Sonam Saini Nov 15, 2023 9:17 AM
Shakdher joined Hotstar in 2016 as Senior Vice President and Growth Head
Sonam Saini Nov 14, 2023 12:07 PM
The company said that the total revenue for the quarter declined Y-o-Y due to the shift of the festive season to Q3
Sonam Saini Nov 8, 2023 3:10 PM
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more
Sonam Saini Nov 8, 2023 8:58 AM
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during the India-Pak match, and more
Sonam Saini Nov 6, 2023 9:19 AM
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce as the way forward
Sonam Saini Oct 31, 2023 8:45 AM
CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman Thompson and VMLY&R
Sonam Saini Oct 27, 2023 8:10 AM
If the deal goes through, Reliance-Disney will command 43% of the ad market share and Zee-Sony will have 25% share, leaving very little for other players
Sonam Saini Oct 24, 2023 9:26 AM
Also, some legacy brands, which typically choose television, have decided to go only-digital this year
Sonam Saini Oct 16, 2023 8:50 AM
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Sonam Saini Oct 11, 2023 8:47 AM
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
Sonam Saini Oct 9, 2023 5:26 PM
Rajagopal, Head of Client Development & Engagement, Finecast India, discusses why brands are more attracted to CTV & addressable TV
Sonam Saini Oct 6, 2023 8:38 AM
Kumar was heading regional entertainment (Kannada and Marathi clusters)
Sonam Saini Sep 29, 2023 12:21 PM
The campaign by TVC spotlights the company's enhanced Ultima and Ultima Pro range of premium alkaline batteries
Sonam Saini Sep 28, 2023 4:24 PM
The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
Sonam Saini Sep 27, 2023 8:31 AM
According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV
Sonam Saini Sep 26, 2023 1:22 PM
The group’s total revenue has increased by 21%; circulation revenue by 1.5%
Sonam Saini Sep 21, 2023 8:25 AM
The regulatory body has emphasised the importance of a strong policy framework among stakeholders to ensure individuals' engagement in digital economic activities
Sonam Saini Sep 14, 2023 4:19 PM
Banerjee, Head-Content, Disney+ Hotstar & HSM Entertainment Network, shed light on Disney Star's ‘Let's Get Healthy’ initiative and the network's endeavours to promote healthy living
Sonam Saini Sep 7, 2023 1:28 PM
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
Sonam Saini Aug 31, 2023 8:47 AM
Srivatsa, Head-Marketing, Sales & Service Strategy, Tata Passenger Electric Mobility, shares the strategy and vision behind the launch of the brand’s new identity
Sonam Saini Aug 30, 2023 11:20 AM
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's popular shows
Sonam Saini Aug 29, 2023 8:48 AM
Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia Cup, how TV and digital both have room to expand and more
Sonam Saini Aug 2, 2023 9:19 AM
Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh Ganguli
Sonam Saini Jul 26, 2023 8:54 AM
Experts expect 10-15% growth in the ad revenue during the upcoming elections
Sonam Saini Jul 19, 2023 9:15 AM
Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money
Sonam Saini Jul 17, 2023 8:56 AM
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Sonam Saini Jul 12, 2023 8:13 AM
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of NTO 3.0
Sonam Saini & Aditi Gupta Jul 11, 2023 9:13 AM
The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous period
Sonam Saini Jul 11, 2023 8:13 AM
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry players
Sonam Saini & Aditi Gupta Jul 6, 2023 9:01 AM
According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore
Sonam Saini Jul 5, 2023 8:49 AM
According to sources, two news channels also bid for the spot at Rs 15 crore
Sonam Saini Jul 4, 2023 3:40 PM
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
Sonam Saini Jun 27, 2023 9:02 AM
After JioCinema streamed IPL for free, Disney+ Hotstar has announced that it will provide free viewing of the Asia Cup and Men's Cricket World Cup to mobile subscribers
Sonam Saini Jun 12, 2023 9:30 AM
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital
Sonam Saini Jun 9, 2023 9:19 AM
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per year
Sonam Saini Jun 8, 2023 8:45 AM
The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being sorted out
Sonam Saini Jun 2, 2023 8:41 AM
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
Sonam Saini May 11, 2023 8:48 AM
Disney Star's Head - Distribution & International spoke to e4m about how regionalization of sports content has been a game changer, growth in HD subscribers, strategies to retain the audience and more
Sonam Saini May 4, 2023 8:44 AM
The multi-year agreement with Warner Bros. Discovery is an excellent deal for JioCinema as OTT platforms need good-quality content apart from sports to pull in viewers, say industry experts
Sonam Saini Apr 28, 2023 9:17 AM
Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and a lot needs to change
Sonam Saini Apr 20, 2023 9:13 AM
Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us about the network's plans for football in light of its renewed association with UEFA
Sonam Saini Apr 18, 2023 8:40 AM
Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches on FTA channel for the first time, issues with DPOs, and more
Sonam Saini Apr 14, 2023 8:31 AM
