Relaxo Flite ad explores virtues of dreaming big but staying grounded
L&K Saatchi & Saatchi has conceptualized the new ad campaign
flite
L&K Saatchi and Saatchi wins integrated mandate for Relaxo's ‘Flite’
The mandate includes mainline, digital and media services
Flite launches new brand logo
Unveils visual identity around the concept of flight of dreams