As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%
As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15
According to the fifth edition of the report on ‘Crisis Consumption on TV and Smartphones’, the daily Free Commercial Time for the shows is around 2000 seconds across both programmes on Doordarshan