FMCG ad vol rebounds with 53% YoY growth in H1 2021 on TV: Tam Adex
The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV
h1-2020
WPP H1 2020 interim results: Revenue stands at £5.6 billion, down 12.3% from 2019
In India, WPP registered a 25.1% fall in LFL revenue less pass-through costs in Q2
TV saw 25% drop in active advertisers in April-June over same period last year
According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%
Publicis Groupe H1 2020 net revenue up 9.7%
The Groupe’s organic growth stands at -8.0% in H1 2020