h1-2020

The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV
exchange4media Staff Aug 16, 2021 9:02 AM

In India, WPP registered a 25.1% fall in LFL revenue less pass-through costs in Q2
exchange4media Staff Aug 27, 2020 12:10 PM

According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%
exchange4media Staff Aug 19, 2020 2:39 PM