header-bidding

Outbrain rolls out new Native Header Bidding solution

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Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads

exchange4media Staff Dec 14, 2021 12:27 PM

InMobi Exchange offers in-app header bidding across major mediation platforms

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Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory

exchange4media Staff Jul 29, 2021 11:10 AM