The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which OOH players say will cause revenue loss of Rs 200 cr
Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in the GHMC vicinity
Some OOH owners in the city say the order may result in losses of 60-70% in the short term while others welcome the move