Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
Radio industry leaders discuss their IPL advertising plans, associations with teams, and the potency of media spends on the medium during the cricketing season
Noel Dsouza Apr 1, 2021 8:58 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
Noel Dsouza Mar 15, 2021 8:32 AM
IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021
Noel Dsouza Mar 12, 2021 8:12 AM
The licensing of branding rights will be given for Line 2A and 7 stations, for five years
Noel Dsouza Mar 11, 2021 8:21 AM
Radio industry experts share how advertisers are leveraging the digital presence of RJs
Noel Dsouza Mar 9, 2021 9:15 AM
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Noel Dsouza Mar 5, 2021 8:57 AM
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM
Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched
Noel Dsouza Feb 25, 2021 8:54 AM
Industry experts discuss the big return of retail brands on radio after an encouraging Q3 following the pandemic lull
Noel Dsouza Feb 25, 2021 8:26 AM
Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
Noel Dsouza Feb 23, 2021 7:57 AM
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
Noel Dsouza Feb 17, 2021 8:44 AM
Radio industry leaders opine that revival of economic activities in smaller and medium-sized markets post unlock was one of the major reasons for the growth
Noel Dsouza Feb 17, 2021 8:28 AM
Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months
Noel Dsouza Feb 12, 2021 8:53 AM
OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
Noel Dsouza Feb 8, 2021 9:06 AM
Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different
Noel Dsouza Feb 4, 2021 8:17 AM
The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player
Noel Dsouza Feb 3, 2021 8:22 AM
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Noel Dsouza Feb 2, 2021 8:40 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM
After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report
Noel Dsouza Jan 25, 2021 8:23 AM
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club FM
Noel Dsouza Jan 22, 2021 8:31 AM
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster
Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads
Noel Dsouza Jan 21, 2021 8:41 AM
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Noel Dsouza Jan 21, 2021 8:29 AM
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year
Noel Dsouza Jan 15, 2021 8:21 AM
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
Noel Dsouza Jan 14, 2021 8:21 AM
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
Noel Dsouza Jan 13, 2021 8:50 AM
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Noel Dsouza Jan 11, 2021 8:19 AM
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which OOH players say will cause revenue loss of Rs 200 cr
Noel Dsouza Jan 6, 2021 8:46 AM
The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years
Noel Dsouza Jan 5, 2021 9:00 AM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Noel Dsouza Jan 1, 2021 8:45 AM
2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of these prominent developments
Noel Dsouza Dec 30, 2020 8:36 AM
Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed
Noel Dsouza Dec 24, 2020 9:04 AM
As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market
Noel Dsouza Dec 24, 2020 8:55 AM
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Noel Dsouza Dec 22, 2020 9:05 AM
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
Noel Dsouza Dec 21, 2020 8:26 AM
Saffron Brand Consultants co-founder & CEO Jacob Benbunan, and creative director Matt Atchison share the executive and creative insights behind redesigning ABP network's brand logo
Noel Dsouza Dec 16, 2020 8:51 AM
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Noel Dsouza Dec 15, 2020 8:21 AM
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits
Noel Dsouza Dec 11, 2020 7:53 AM
Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall
Noel Dsouza Dec 10, 2020 8:50 AM
Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI
Noel Dsouza Dec 9, 2020 8:33 AM
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
Noel Dsouza Dec 7, 2020 8:34 AM
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration
Noel Dsouza Dec 2, 2020 9:03 AM
Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in the GHMC vicinity
Noel Dsouza Dec 1, 2020 9:08 AM
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
Noel Dsouza Nov 30, 2020 8:49 AM
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
Noel Dsouza Nov 23, 2020 8:30 AM
As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter
Noel Dsouza Nov 18, 2020 8:31 AM
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process
Noel Dsouza Nov 12, 2020 9:41 AM
Some OOH owners shared that they are now appealing for an extension of the waiver till August 2020
Noel Dsouza Nov 10, 2020 8:04 AM
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic
Noel Dsouza Nov 9, 2020 8:34 AM
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
Noel Dsouza Nov 5, 2020 8:35 AM
The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021
Noel Dsouza Nov 4, 2020 8:28 AM
The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more
Noel Dsouza Nov 3, 2020 8:36 AM
The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in the same span
Noel Dsouza Nov 3, 2020 8:27 AM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM
The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns
Noel Dsouza Oct 27, 2020 1:21 PM
As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee for June 2020, 15% for July, 30% for August and 50% for September
Noel Dsouza Oct 27, 2020 8:48 AM
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
Noel Dsouza Oct 26, 2020 8:59 AM
The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets
Noel Dsouza Oct 26, 2020 8:12 AM
e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival
Noel Dsouza Oct 20, 2020 7:45 AM
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Noel Dsouza Oct 14, 2020 9:16 AM
The draft plan is pending approval by the Standing Committee of the Municipal Corporation and may come into force in the next 15 days
Noel Dsouza Oct 14, 2020 8:39 AM
Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner
Noel Dsouza Oct 8, 2020 9:10 AM
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
Noel Dsouza Oct 6, 2020 8:59 AM
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
Noel Dsouza Oct 1, 2020 8:01 AM
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
Noel Dsouza Sep 30, 2020 8:42 AM
The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation
Noel Dsouza Sep 29, 2020 8:28 AM
The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client
Noel Dsouza Sep 28, 2020 9:03 AM
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM
OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise
Noel Dsouza Sep 23, 2020 8:46 AM
The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants
Noel Dsouza Sep 22, 2020 9:29 AM
Deepak Gullapalli, Founder & CEO, Head Digital Works, shares insights on new strategies conceptualized for Cricket.com this IPL and how the playbook for digital players has changed post COVID
Noel Dsouza Sep 22, 2020 8:59 AM
OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament
Noel Dsouza Sep 16, 2020 9:14 AM
If the Bombay High Court rules in OOH owners' favour, they will be able to reclaim their payments with interest
Noel Dsouza Sep 10, 2020 9:30 AM
Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest
Noel Dsouza Sep 7, 2020 8:47 AM
Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more
Noel Dsouza Sep 4, 2020 7:39 AM
e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal
Noel Dsouza Sep 3, 2020 8:05 AM
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
Noel Dsouza Sep 2, 2020 8:20 AM
The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories
Noel Dsouza Sep 1, 2020 9:26 AM
OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity
Noel Dsouza Aug 31, 2020 8:49 AM
Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures
Noel Dsouza Aug 27, 2020 8:42 AM
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Noel Dsouza Aug 26, 2020 9:05 AM
With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent
Noel Dsouza Aug 21, 2020 8:28 AM
We take a look at the noteworthy moment marketing brand posts paying tribute to Dhoni's career and how his brand legacy will be prevalent going forward
Noel Dsouza Aug 18, 2020 8:54 AM
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
Noel Dsouza Aug 17, 2020 9:00 AM
OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back
Noel Dsouza Aug 14, 2020 8:43 AM
Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms
Noel Dsouza Aug 13, 2020 8:05 AM
On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements
Noel Dsouza Aug 12, 2020 9:21 AM
Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services
Noel Dsouza Aug 11, 2020 8:56 AM
We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers
Noel Dsouza Aug 10, 2020 8:23 AM
OOH industry leaders share how they plan to bring back brands to malls
Noel Dsouza Aug 5, 2020 8:47 AM
The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment
Noel Dsouza Aug 3, 2020 8:42 AM
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Noel Dsouza Jul 24, 2020 8:54 AM
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
Noel Dsouza Jul 16, 2020 8:43 AM
The campaign by Laqshya Media Group shows, if done right, the OOH medium can create an impact that will remembered for a long time
Noel Dsouza Jul 14, 2020 8:17 AM
Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space
Noel Dsouza Jul 9, 2020 8:42 AM
Some OOH owners in the city say the order may result in losses of 60-70% in the short term while others welcome the move
Noel Dsouza Jul 9, 2020 8:41 AM
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Noel Dsouza Jul 6, 2020 8:34 AM
The fee has to be submitted ‘Under Protest’ clause, which will allow the OOH owners to reclaim the payment with interest if the court rules in their favour later
Noel Dsouza Jul 1, 2020 7:53 PM
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback
Eularie Saldanha & Noel Dsouza Jul 1, 2020 9:19 AM
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Noel Dsouza Jun 29, 2020 8:18 AM
Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector
Noel Dsouza Jun 26, 2020 8:55 AM
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Noel Dsouza Jun 19, 2020 8:27 AM
The High Court has also said it will need time till next week to decide on the matter of compensation
Noel Dsouza Jun 17, 2020 7:45 AM
Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike
Noel Dsouza Jun 9, 2020 8:40 AM
If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee
Noel Dsouza Jun 8, 2020 8:33 AM
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
Noel Dsouza Jun 3, 2020 8:24 AM
Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal
Noel Dsouza May 29, 2020 8:15 AM
Bombay High Court has issued an interim order instructing BMC not to impose licence fee on hoardings for May in wake of the losses suffered by OOH companies during COVID-19 pandemic
Noel Dsouza May 27, 2020 8:39 AM
Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee
Noel Dsouza May 26, 2020 8:27 AM
OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes
Noel Dsouza May 25, 2020 8:17 AM
OOH leaders discuss the inventories they would bet their money on, the brands that are likely to bounce back on OOH and how the medium will emerge in a post COVID environment
Noel Dsouza May 21, 2020 9:24 AM
Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic
Noel Dsouza May 18, 2020 9:04 AM
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order
Noel Dsouza May 18, 2020 8:43 AM
This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19
Noel Dsouza May 12, 2020 3:03 PM
Kartik Kalla, Chief Creative Officer, Radio City, shares more on the innovative campaigns that the brand has recently come up with
Noel Dsouza May 8, 2020 11:45 AM
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
Noel Dsouza May 6, 2020 8:55 AM
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
Noel Dsouza Apr 29, 2020 10:02 AM
The agency that specializes in cup branding recently revamped its logo and business offerings to showcase its expertise as innovators in advertising & marketing
Noel Dsouza Apr 28, 2020 9:12 AM
OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up
Noel Dsouza Apr 27, 2020 9:07 AM
Cinema industry experts share their predictions on when the industry will get back on track and solutions to sustain in the market after the COVID-19 lockdown
Noel Dsouza Apr 22, 2020 9:12 AM
Srikanth Ramachandran, Group Founder - CEO, Moving Walls, shares insights on how COVID-19 has affected the company and how they plan to tide through these testing times
Noel Dsouza Apr 17, 2020 1:48 PM
BIG FM CEO Thomas talks about the BuyadsonBigFM.com, an advertising platform which is proving to be a saving grace for marketers during these tough times
Noel Dsouza Apr 16, 2020 5:52 PM
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
Noel Dsouza Apr 13, 2020 8:48 AM
Audiowala Bus Stand, a Vritti iMedia property, launched a campaign along with RSRTC to spread awareness on the COVID-19 pandemic in Rajasthan
Noel Dsouza Apr 9, 2020 9:01 AM
Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer
Noel Dsouza Apr 8, 2020 9:04 AM
With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP
Noel Dsouza Apr 6, 2020 9:06 AM
Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak
Noel Dsouza Apr 1, 2020 8:42 AM
The data on COVID-19 pandemic consumer patterns was presented by Prasun Basu, South Asia President, Nielsen Global Connect & Sameer Shukla, West Market Leader, Nielsen Global Connect, South Asia
Noel Dsouza Mar 27, 2020 8:33 AM
OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back
Noel Dsouza Mar 26, 2020 8:26 AM
Radio industry experts elaborate on the appeal made by AROI to the government to restore economic stability, and the challenges they are enduring due to the COVID-19 pandemic
Noel Dsouza Mar 25, 2020 8:29 AM
In the time of the pandemic, industry heads reveal how they have been coping with remote working, dropping ad volumes and market uncertainty in the radio biz
Noel Dsouza Mar 23, 2020 8:10 AM
A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry
Noel Dsouza Mar 20, 2020 8:42 AM
Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India
Noel Dsouza Mar 20, 2020 8:33 AM
While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair
Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM
Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India
Noel Dsouza Mar 11, 2020 8:38 AM
Patel, the senior Marketing Manager at Devangi Outdoor Advertising spells out the growth mantra of the OOH agency, their recent campaigns, and the trends & challenges in the OOH space
Noel Dsouza Mar 4, 2020 7:45 AM
At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works
Noel Dsouza Mar 3, 2020 8:47 AM
Haseeb Faquih, Partner, Captions Outdoor Advertising, talks about sectors that are spending more on OOH, and the company's growth & future plans
Noel Dsouza Mar 2, 2020 8:46 AM
We take a look at Radio City’s segment for this year’s World Radio Day, how RJ’s have become FM channels influencers and trends in radio advertising
Noel Dsouza Feb 26, 2020 8:31 AM
At the 10th edition of e4m NEONS OOH Conference, Vadhera, Head of Publicis In-Motion, South Asia will share insights on ‘OOH Advertising: Moving Beyond Awareness’
Noel Dsouza Feb 25, 2020 6:02 PM
Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike
Noel Dsouza Feb 21, 2020 8:26 AM
Anil Mathur, Chief Operating Officer, Godrej Interio shares insights on the new campaign featuring Sonu Sood, the brand's marketing strategies and plans going forward
Noel Dsouza Feb 19, 2020 8:30 AM
Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector
Noel Dsouza Feb 18, 2020 8:23 AM
A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice
Noel Dsouza Feb 17, 2020 8:50 AM
Gayatri Ojha, Vice President, OEM Business, Total India, shares what she's looking forward to as part of the jury for e4m OOH 40 Under 40 Awards
Noel Dsouza Feb 13, 2020 12:48 PM
Sukhleen Aneja, CMO & Marketing Director, RB Hygiene Home South Asia, says the brief for Havas Creative was getting consumers to upgrade to a smarter choice - a smarter way to protect
Noel Dsouza Feb 13, 2020 8:37 AM
