ipl-15

IPL 15 witnessed 11% increase in ad volume compared to IPL 14: TAM report

The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

e4m Desk Jun 8, 2022 8:21 AM

Count of advertisers & brands highest in 7th week of IPL 15

As per TAM advertising report, while the number of categories in the seventh week of IPL 15 increased by 9%, advertisers’ count went up by 11% & no. of brands by 16% compared to the previous season

e4m Desk May 17, 2022 8:01 AM