Guest Column: Piyal Banerjee, Head- External Communications, IPM India Wholesale Trading Private Limited, outlined that highly engaged customers are more likely to convert to brand advocates
Guest Column: Deepa Mohan, Marketing Director, IPM India Wholesale Trading, writes on how marketers will lead the transformation in businesses, helping them bounce back faster and stronger
Banerjee, Head - External Communications at IPM India Wholesale Trading, explains why mutual respect, equity, equality & meritocracy are the key pillars of a balanced workplace