Nafisa Shaheen

Correspondent nafisa.shaheen@exchange4media.com https://twitter.com/Nafisashaheen1

As Media Mantra turns 9 today, Founder-Director Pathak shares that the firm is in the process to devise a media management tech platform in an attempt to pioneer digital adoption in the industry

Nafisa Shaheen Aug 26, 2021 5:15 PM

Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket

Nafisa Shaheen Aug 16, 2021 2:14 PM

Abhilasha Padhy & Kiran Ray Chaudhury, Co-founders, 80 dB Communications spoke about changes in PR industry, mergers & acquisitions, future plans & more, in the last edition of ‘Rising India Series’

Nafisa Shaheen Jul 23, 2021 8:43 AM

Yadav, the founding partner of First Partners, notes that expertise and value are germane to competitiveness irrespective of location in the post-Covid world

Nafisa Shaheen Jul 8, 2021 8:41 AM

Founder & Managing Director, Actimedia PR & Digital, Amitabh Saksena discussed changes that occurred in the past decades, expansion plans, and more, in the latest edition of 'Rising India Series'

Nafisa Shaheen Jul 7, 2021 8:41 AM

Thought leaders explain why the industry's first steps towards inclusion, however unsteady and awkward, are nevertheless in the right direction

Nafisa Shaheen Jun 30, 2021 1:17 PM

Madhukar Kumar, Founder & Chief Strategist, Grey Cell PR, shares his thoughts on India's changing PR landscape and more

Nafisa Shaheen Jun 29, 2021 12:40 PM

Singla, Founding Managing Partner of Astrum, notes that India will see opportunities for greater collaboration through pooling of skills and resources in the PR space

Nafisa Shaheen Jun 22, 2021 12:48 PM

Xavier Prabhu, Founder & MD, PRHUB, talks about the changes in Indian PR landscapes in the past 3 decades for Independent and Indigenous PR firms in this edition of Rising India Series

Nafisa Shaheen Jun 17, 2021 9:03 AM

In this part of Rising India Series, Nikky Gupta, Co-founder & Director, Teamwork Communications Group, shares that there is a huge scope for implementing AI and big data in the Indian PR landscape

Nafisa Shaheen Jun 16, 2021 8:51 AM

Manisha Chaudhary, Founder-Director, Value 360 Communications, discusses the company's growth, changes in the PR industry and more

Nafisa Shaheen Jun 15, 2021 1:24 PM

Archana Jain, Managing Director & CEO, PR Pundit talks about firm's growth strategies, shifts in the industry, mergers and acquisitions and more, in this part of the ‘Rising India Series’

Nafisa Shaheen Jun 11, 2021 9:07 AM

In this part of Rising India Series, Shivani Gupta, Co-founder & Managing Director, SPAG, shares that PR agencies have not been shy of experimenting and that is how SPAG has moved forward as well

Nafisa Shaheen Jun 10, 2021 9:05 AM

Kicking off e4m's 'Rising India Series,' Media Mantra Director Udit Pathak talks about the changes in the industry over the past 3 decades, the expansion strategy of the agency, and more,

Nafisa Shaheen Jun 9, 2021 8:52 AM

From giving paid leaves to sharing workloads, here’s how PR agencies have been working towards providing an optimistic work environment to their employees

Nafisa Shaheen Jun 2, 2021 1:20 PM

Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models

Nafisa Shaheen Jun 1, 2021 8:44 AM

Here's how organisations have been moving towards creating a sustainable work culture in the industry during the pandemic

Nafisa Shaheen May 28, 2021 9:00 AM

Let's take a look at the steps prominent PR players have been taking towards creating a sustainable work culture in the industry during this crisis

Nafisa Shaheen May 26, 2021 5:20 PM

Here's how the industry has been taking proactive measures for employee engagement and welfare in the pandemic

Nafisa Shaheen May 25, 2021 9:29 AM

From reducing workdays to providing medical assistance to employees and their kin, here's how agencies have been extending a helping hand to their employees

Nafisa Shaheen May 13, 2021 1:59 PM

From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid

Nafisa Shaheen May 10, 2021 8:56 AM

Kavita Lakhani, Director – Operations, Weber Shandwick and Co-Chair, IPG Women’s Leadership Network, opens up about her professional journey, diversity at workplace, the pandemic and more

Nafisa Shaheen Apr 23, 2021 2:37 PM

Ophira Bhatia, Director, Corporate & Government Affairs (CGA), India and Lead, AMEA, Mondelēz International, asserts that the yardstick of success for any programme is when it meets a business need

Nafisa Shaheen Apr 13, 2021 2:36 PM

Pooja Pathak, Co-Founder & Managing Director, Media Mantra, believes that COVID-19 turned out to be a blessing in disguise for women professionals and has helped in bridging gender gap across sectors

Nafisa Shaheen Apr 12, 2021 1:44 PM

Sonia Huria, Head of Communications, Amazon Prime Video, India feels that women need to build confidence to shatter stereotypes

Nafisa Shaheen Apr 7, 2021 12:32 PM

Tuhina Pandey, Communications Leader, IBM, India & South Asia, says that value & pay should be in equilibrium in the latest feature of 'Women Achievers Series'

Nafisa Shaheen Apr 6, 2021 1:40 PM

Harleen Sachdeva, Head – Communications, India, Hewlett Packard Enterprise says that fewer women in leadership roles is due to them giving up careers due to societal pressures

Nafisa Shaheen Apr 1, 2021 1:59 PM

In today’s feature of the Women Achievers Series, Bhavani Giddu, Founder CEO, Footprint Global Communications, talks about gender diversity, pay gaps, her experiences as an entrepreneur, and more

Nafisa Shaheen Mar 31, 2021 9:00 AM

Bipasha Chakrabarti, Director, Corporate Communications, Facebook India, speaks about her experiences in the comms industry, views on inclusion and more

Nafisa Shaheen Mar 30, 2021 1:31 PM

In this edition of Women Achievers, Abhilasha Padhy, Co-Founder and Joint Managing Director at 80dB Communications talks about her journey, views on female leadership and more

Nafisa Shaheen Mar 24, 2021 2:38 PM

In the latest chapter of Women Achievers series, Amrit Ahuja, Independent PR Consultant, asserts that men as allies are crucial to promote workplace diversity

Nafisa Shaheen Mar 23, 2021 1:03 PM

Sarah Gideon, Senior Director and Head Corporate Communications, Flipkart, opens up about her professional journey, her inspiration and more

Nafisa Shaheen Mar 22, 2021 1:43 PM

Charu Raizada, Independent Communication Strategist, said that agencies need to walk the talk when it comes to being an equal opportunity employer in the latest episode of Women Achievers Series

Nafisa Shaheen Mar 19, 2021 3:01 PM

exchange4media speaks to Vasundhara Mudgil, Head of Communications, Spotify India, about her journey in the communications industry, views on inclusivity and more

Nafisa Shaheen Mar 18, 2021 3:02 PM

Lavang Khare, Senior Vice President, Adfactors PR, believes that women take increased responsibility and are better-placed to cope with distressing situations as compared to men

Nafisa Shaheen Mar 17, 2021 2:09 PM

Women Achievers Series: Madhavi Jha, Director, Communications, Boeing India, talks about her professional journey, views on gender equality, pay gaps and more

Nafisa Shaheen Mar 15, 2021 8:44 AM

Women Achievers Series: Arpana Kumar Ahuja, Head of Corporate Communications & Brand at Shell India Markets Pvt Ltd., talks about her professional journey, gender equality, and more

Nafisa Shaheen Mar 12, 2021 8:46 AM

Chainani, Sr. VP, Group Communications, Mahindra & Mahindra, outlined that mentoring and coaching mid-career women can help them propel their careers, in the 2nd edition of ‘Women Achievers Series’

Nafisa Shaheen Mar 11, 2021 9:00 AM

In the 2nd edition of ‘Women Achievers Series’, we speak to Rachana Panda about her professional journey, views on gender equality and more

Nafisa Shaheen Mar 9, 2021 12:23 PM

Experts feel that brands need to be vigilant enough on social media and be prepared with a certain kind of agility in their communications strategy to sail through online backlash, if any

Nafisa Shaheen Mar 8, 2021 12:06 PM

Kickstarting the 2nd edition of 'Women Achievers Series', Prema Sagar, Chairperson of the BCW India Group, opens up about her professional journey

Nafisa Shaheen Mar 8, 2021 9:08 AM

Experts suggest that brands tread a fine line between upholding their own values and staying on the right side of their customers

Nafisa Shaheen Mar 8, 2021 8:47 AM

Tata Sky Chief Communications Officer Anurag Kumar shares insights on brand's latest campaign, changing consumer sentiments, communication strategies during these uncertain times, growth, and more

Nafisa Shaheen Mar 4, 2021 8:48 AM

Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM

Big push for digital infrastructure and lowering of GST among the major demands

Nafisa Shaheen Jan 30, 2021 8:50 AM

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans

Nafisa Shaheen Jan 27, 2021 9:00 AM

Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation

Nafisa Shaheen Jan 22, 2021 1:11 PM

Akshaara Lalwani, Founder, Communicate India, shares her thoughts on being in ‘e4m PR and Corporate Communications 40 under 40’ list, and challenges for entrepreneurs in this new-age PR world

Nafisa Shaheen Jan 13, 2021 9:00 AM

Shivalika Malik, Senior Manager- Communications, PepsiCo India, on featuring in 'e4m PR and Corporate Communications 40 under 40' list, speaks to us about new trends in the communications industry

Nafisa Shaheen Jan 11, 2021 12:47 PM

Shashank Sethi, Director- Corporate Communications & Marketing, Droom Technology, speaks to us about featuring on e4m PR and Corporate Communications 40 under 40 list and the latest industry trends

Nafisa Shaheen Jan 5, 2021 8:32 AM

exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020

Nafisa Shaheen Dec 31, 2020 9:13 AM

Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies

Nafisa Shaheen Dec 30, 2020 8:44 AM

Arun Mittal, Account Director, PR Pundit, shares his thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, upcoming trends in the industry, future goals, & more

Nafisa Shaheen Dec 30, 2020 8:43 AM

Despite rationed budget allocations & reduced deadlines, this defining year has seen some exemplary work put together by the PR professionals

Nafisa Shaheen Dec 28, 2020 8:31 AM

Pooja Trehan, Founder PRestaurants, speaks to us about featuring on e4m PR and Corporate Communications 40 under 40 list and doles out advice for budding entrepreneurs

Nafisa Shaheen Dec 24, 2020 1:02 PM

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more

Nafisa Shaheen Dec 23, 2020 8:44 AM

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs

Nafisa Shaheen Dec 21, 2020 9:00 AM

Bansal quit PHD India in September 2020 after a seven-year-long stint

Nafisa Shaheen Dec 19, 2020 9:20 AM

Dey's last day of working will be 31st December 2020

Nafisa Shaheen Dec 18, 2020 1:15 PM

Kerban, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says, being respectful, professional, and humanizing the relationship is the recipe for a great leader

Nafisa Shaheen Dec 18, 2020 8:23 AM

Bhagwat, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says adaptability is the biggest skill every professional, across any domain, needs

Nafisa Shaheen Dec 16, 2020 8:59 AM

Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications, marketing interventions, festive season offerings, and more

Nafisa Shaheen Dec 15, 2020 8:40 AM

Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more

Nafisa Shaheen Dec 14, 2020 8:00 AM

Chaittali Dave, PR Manager, Nucleus PR, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, skills required in the prevailing market, and more

Nafisa Shaheen Dec 11, 2020 7:40 AM

Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing and communications strategy, latest campaigns and more

Nafisa Shaheen Dec 8, 2020 11:33 AM

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more

Nafisa Shaheen Dec 8, 2020 8:23 AM

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic

Nafisa Shaheen Dec 7, 2020 8:33 AM

Saxena makes a move from CNBC-TV18 where she has been working as Chief of Bureau- Mumbai, South India and an anchor

Nafisa Shaheen Dec 2, 2020 4:10 PM

Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments

Nafisa Shaheen Nov 26, 2020 8:36 AM

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season

Nafisa Shaheen Nov 24, 2020 9:00 AM

Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season

Nafisa Shaheen Nov 23, 2020 9:03 AM

Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’

Nafisa Shaheen Nov 18, 2020 9:33 AM

Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of spiralling upward to the growth ladder

Nafisa Shaheen Nov 11, 2020 9:16 AM

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies

Nafisa Shaheen Nov 5, 2020 8:53 AM

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM

Industry watchers say that these regulatory bodies have been working hard to serve PR execs through thick and thin

Nafisa Shaheen Nov 3, 2020 8:56 AM

Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India

Nafisa Shaheen Oct 30, 2020 9:18 AM

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM

Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging digital, challenges faced in the country and more

Nafisa Shaheen Oct 26, 2020 9:24 AM

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology

Nafisa Shaheen Oct 22, 2020 9:10 AM

Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID

Nafisa Shaheen Oct 21, 2020 9:06 AM

Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more

Nafisa Shaheen Oct 16, 2020 9:31 AM

We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in the ready-to-cook category, market growth in the segment and more

Nafisa Shaheen Oct 15, 2020 9:11 AM

Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more

Nafisa Shaheen Oct 13, 2020 9:20 AM

Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media

Nafisa Shaheen Oct 13, 2020 9:14 AM

Ameer Ismail, President-Lintas Live, talks about the new brand identity of Golinopinion and the trigger behind the change

Nafisa Shaheen Oct 9, 2020 12:46 PM

Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector

Nafisa Shaheen Oct 8, 2020 9:12 AM

Experts believe virtual events have aided in maintaining the much-needed connect with key stakeholders, but do not see the virtual events landscape being embraced fully in the post-pandemic world

Nafisa Shaheen Oct 7, 2020 9:24 AM

Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies talks about making ‘direct communication’ a priority for organisations

Nafisa Shaheen Oct 5, 2020 8:46 AM

Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

Nafisa Shaheen Sep 21, 2020 9:15 AM

The Director of Corp Comms at Walmart Global Tech India feels a stronger community commitment and a more participative leadership style leads to greater motivation and better profitability

Nafisa Shaheen Sep 14, 2020 8:43 AM

Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more

Nafisa Shaheen Sep 14, 2020 8:36 AM

Flovie Martins, AVP & Head - Corp Comm, Brand Advocacy & CSR at Future Generali India Life Insurance, advises her peers to adapt to the changing environment and be open to learning new skills

Nafisa Shaheen Sep 11, 2020 9:29 AM

Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more

Nafisa Shaheen Sep 10, 2020 8:43 AM

Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry

Nafisa Shaheen Sep 4, 2020 8:46 AM

Nikky Gupta, Co-Founder & Director Teamwork Communications Group speaks to us about her decade-long journey as an entrepreneur, her thoughts about female leadership, her future plans and more

Nafisa Shaheen Aug 27, 2020 9:38 AM

Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more

Nafisa Shaheen Aug 21, 2020 9:33 AM

Menon, Global Head of Communications at OYO, speaks on being chosen 'Emerging Leader in Corporate Communications', qualities of a leader, need for more women at the helm and more

Nafisa Shaheen Aug 13, 2020 8:13 AM

Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen Aug 7, 2020 8:54 AM

Chakravarty, Head of Communications, APAC at Lenovo’s Data Center Group talks about her 'to-do' list as the new APAC Head, challenges to communicators operating in diverse geographies and more

Nafisa Shaheen Jul 24, 2020 8:24 AM

Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age

Nafisa Shaheen Jul 20, 2020 9:20 AM

Fonseca ,Head of Communications, ŠKODA AUTO Volkswagen India Pvt Ltd talks about dealing with the corona crisis, technological innovations, the success of the first virtual conference and more

Nafisa Shaheen Jul 10, 2020 9:10 AM

e4m asked experts about ways to mitigate the crisis in the pandemic-afflicted industry

Nafisa Shaheen Jul 6, 2020 2:16 PM

Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more

Nafisa Shaheen Jul 2, 2020 8:39 AM

With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps

Nafisa Shaheen Jul 1, 2020 1:29 PM

Prior to this, Das served as Lead- Corporate Communications, Xiaomi India

Nafisa Shaheen Jul 1, 2020 8:17 AM

Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more

Nafisa Shaheen Jun 29, 2020 2:58 PM

Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more

Nafisa Shaheen Jun 25, 2020 8:36 AM

We asked industry experts to share insights on the nature and challenges of the job of celebrity PR managers

Nafisa Shaheen Jun 22, 2020 8:55 AM

e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships

Nafisa Shaheen Jun 18, 2020 8:14 AM

Prior to this, Golatkar was working for Star India as Lead, Public Relations and Marketing Communications for Star Sports Network.

Nafisa Shaheen Jun 15, 2020 12:45 PM

The corp comm teams of airlines have been on their toes during the lockdown to keep their brands fresh in the minds of the flyers

Nafisa Shaheen Jun 15, 2020 9:12 AM

From organising virtual team lunches to appreciating a job well done, here's how the industry offered a masterclass in putting their employees first during the lockdown

Nafisa Shaheen Jun 11, 2020 2:06 PM

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI

Nafisa Shaheen Jun 9, 2020 8:38 AM

Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more

Nafisa Shaheen Jun 8, 2020 3:09 PM

Purnima S Mohanty, Director - Communications, Microsoft India, talks on challenges & opportunities created by coronavirus, her contribution as a woman leader, paradigm shift in communications & more

Nafisa Shaheen Jun 5, 2020 6:20 PM

Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown

Nafisa Shaheen Jun 5, 2020 8:17 AM

Industry players say the prime focus is on driving consumer outreach and introducing new content forms

Nafisa Shaheen Jun 4, 2020 8:40 AM

Leading agencies talk about their most creative works during the COVID-induced lockdown

Nafisa Shaheen Jun 1, 2020 4:20 PM

In a chat with exchange4media, Ophira Bhatia, Director, Corporate & Government Affairs, India - Mondelēz International, spoke about the coronavirus crisis, leveraging digital media, and more

Nafisa Shaheen May 29, 2020 8:43 AM

Experts discuss how they have been easing the burden of fake news during the pandemic, aiding the healthcare industry who have been at the frontline

Nafisa Shaheen May 25, 2020 8:27 AM

Despite incurring losses in crores every month, the regional PR industry is optimistic about emerging stronger from the crisis

Nafisa Shaheen May 21, 2020 3:31 PM

Rashmi Soni, VP & Head of Corporate Communications, Vistara, talks about how the company is dealing with the COVID-19 crisis, leveraging digital and the paradigm shift in communication post-COVID

Nafisa Shaheen May 20, 2020 3:56 PM

Experts agree on the need for strategic and targeted communications from brands in being Vocal for Local while cautioning them to not be protectionist and isolationist

Nafisa Shaheen May 19, 2020 4:01 PM

Varghese M Thomas, Vice President & Global Head – Corporate Communication, TVS Motor Company, talks about how TVS is dealing with the crisis, its emphasis on digital, the post-Covid world and more

Nafisa Shaheen May 15, 2020 11:11 AM

According to experts, a stronger brand-PR equation during and post the pandemic, and the need to reinvent PR advisories will be the way forward

Nafisa Shaheen May 14, 2020 1:58 PM

Singh, Chief – Corporate Communications and Sustainability, speaks about her journey, initiatives by Tata Power, opportunities and challenges presented by Covid-19, women leadership and more

Nafisa Shaheen May 13, 2020 2:29 PM

Chaudhry, Group President, Corporate Brand Custodian at Adani Group talks about dealing with the corona crisis, leveraging the digital approach, charting the future of communication and more

Nafisa Shaheen May 11, 2020 8:20 AM

Experts opine on communication supporting the trailblazers in the tech-startup ecosystem with disruption in technology changing the narrative of storytelling in the digitized post-COVID scenario

Nafisa Shaheen May 7, 2020 3:57 PM

Deepshikha Dharmaraj, CEO of Genesis BCW, talks about her journey, the importance of communication in turbulent times, women's leadership and the outlook for the post-COVID world

Nafisa Shaheen May 5, 2020 1:46 PM

From upskilling to bonding with clients, millennial-led PR firms are taking all the necessary steps to ensure work goes on as usual even during these trying times

Nafisa Shaheen May 4, 2020 8:51 AM

Malik, Managing Director, India & Senior Vice President, APAC, Archetype shares her journey, the importance of communication during COVID, challenges to women leadership, value gap and more

Nafisa Shaheen May 1, 2020 5:06 PM

Experts discuss the larger role of digital, AI and Cloud in communications in the years to come

Nafisa Shaheen Apr 30, 2020 5:42 PM

Chetan Mahajan, Founder & CEO of The Mavericks, speaks to e4m about the role of leadership in taking up green initiatives, the impact of COVID-19 on media & brand marketing industry and more

Nafisa Shaheen Apr 27, 2020 8:39 AM

Experts feel communicators come armed with the best mix of skills to assess, assimilate & amplify messages coming from business and function heads to help curb fake news

Nafisa Shaheen Apr 24, 2020 9:22 AM

Industry experts talk about coping with the lockdown and how they are aiding uninterrupted execution of businesses

Nafisa Shaheen Apr 23, 2020 12:41 PM

Chaudhury, Co-founder & Joint MD at 80 dB Communications, says the PR sector will need to reset to newer opportunities in digital and invest in the quality of storytelling

Nafisa Shaheen Apr 22, 2020 4:08 PM

Trendsetters of the PR industry talk about their time at home amidst the lockdown in a light-hearted conversation with e4m

Nafisa Shaheen Apr 18, 2020 8:55 AM

Vaishali Nigam Sinha, Chief CSR, Sustainability & Communications Officer at ReNew Power talks about her journey in the industry, the role of communication during the COVID-19 crisis, value gaps & more

Nafisa Shaheen Apr 16, 2020 8:19 AM

Firms are relying on their cash reserves in desperate times and leaders are optimistic about the market gaining momentum post lockdown

Nafisa Shaheen Apr 15, 2020 8:28 AM

Archana Jain, Founder & Managing Director, PR Pundit, says companies must have a gender-neutral outlook to ensure that there is a balanced blend of opinions

Nafisa Shaheen Apr 14, 2020 8:37 AM

Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown

Nafisa Shaheen Apr 13, 2020 9:19 AM

Indian airlines involved Twitterati in a light-hearted conversation while asking people to stay at home

Nafisa Shaheen Apr 11, 2020 9:17 AM

Bajaj, the VP - Public Affairs & Communications, India & Area Countries, American Express Banking Corp, adds that women’s empathy & kindness builds a work environment fit to deal with COVID-19 crisis

Nafisa Shaheen Apr 9, 2020 8:11 AM

Balwani, Director, Brand & Communications, Vedanta Group, talks about her journey, role of organizational structure in building equity, gender neutrality and inclusion in the industry and more

Nafisa Shaheen Apr 8, 2020 9:06 AM

From donating a day's salary to PM CARES to mobilising production of essentials, corporate houses are doing their bit to bolster the nation's efforts towards containing the outbreak

Nafisa Shaheen Apr 7, 2020 8:29 AM

With the aviation & hospitality industry bearing the brunt of the coronavirus pandemic, industry experts rethink their communications to build a stronger relationship with stakeholders & customers

Nafisa Shaheen Apr 3, 2020 9:02 AM