iprccca

'Digital has brought a shift in how people get influenced by celebrities'

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Panelists discussed 'How celebrities are brand custodians' at IPRCCCA 2021

exchange4media Staff Apr 12, 2022 8:58 AM

‘The importance of communication & marketing teams has enhanced manifold’

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At IPRCCCA 2021, a panel of industry experts shared insights on the interdependence between marketing and communication in the PR industry

exchange4media Staff Apr 11, 2022 4:39 PM

Media plays crucial role in showing India's right picture to world: Dr Vinay Sahasrabuddhe

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Dr Sahasrabuddhe, MP & President, ICCR, delivered a keynote address at the IPRCCCA 2021

exchange4media Staff Apr 11, 2022 3:42 PM

The task ahead for PR and Corp Comm is going to be huge: B Thiagarajan, Blue Star

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At the IPRCCCA 2021, Thiagarajan, MD, Blue Star, spoke about the challenges the PR and Corporate Communications professionals faced during the Covid pandemic

exchange4media Staff Apr 11, 2022 8:46 AM

‘True PR magic happens when you have a partnership between client and agency’

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Ajay Kakar, CMO, Aditya Birla Capital, shared interesting insights during his keynote address on the sidelines of IPRCCCA

exchange4media Staff Apr 11, 2022 8:45 AM