'Digital has brought a shift in how people get influenced by celebrities'
Panelists discussed 'How celebrities are brand custodians' at IPRCCCA 2021
iprccca
‘The importance of communication & marketing teams has enhanced manifold’
At IPRCCCA 2021, a panel of industry experts shared insights on the interdependence between marketing and communication in the PR industry
Media plays crucial role in showing India's right picture to world: Dr Vinay Sahasrabuddhe
Dr Sahasrabuddhe, MP & President, ICCR, delivered a keynote address at the IPRCCCA 2021
The task ahead for PR and Corp Comm is going to be huge: B Thiagarajan, Blue Star
At the IPRCCCA 2021, Thiagarajan, MD, Blue Star, spoke about the challenges the PR and Corporate Communications professionals faced during the Covid pandemic
‘True PR magic happens when you have a partnership between client and agency’
Ajay Kakar, CMO, Aditya Birla Capital, shared interesting insights during his keynote address on the sidelines of IPRCCCA