jigar-fernandes

Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling

Misbaah Mansuri Feb 17, 2021 8:07 AM

Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther

Misbaah Mansuri Feb 12, 2021 8:13 AM

Industry leaders indicate that losses to production companies and advertisers could be unprecedented but acknowledge the measures are being taken for the general good

Misbaah Mansuri Mar 18, 2020 8:13 AM