The campaign conceived by Lowe Lintas Bangalore focuses on the functional aspects and aims to build awareness for the brand
Together, Zee Cinema and Lowe Lintas have conceptualised and created a series of films that puts the spotlight on an array of emotions people experienced during Covid-19
Conceived by Lowe Lintas Mumbai, the film is a light-hearted take on how the bond and care remains unchanged even though the roles change over the years