media-buying-strategies

India's Ad Calendar Faces Major Shift with Potential IPL Rescheduling

India's Ad Calendar Faces Major Shift with Potential IPL Rescheduling?blur=25

Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

e4m Staff 2 hours ago

Potential IPL Shift to September-October Could Transform Ad Landscape

Potential IPL Shift to September-October Could Transform Ad Landscape?blur=25

Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

e4m Staff Jun 2, 2026 3:31 PM