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'Innovation plays critical role in connecting consumers with core thought of a brand'

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At the Pitch BrandTalk summit 2021, Ali Harris Shere, COO– Biscuits and Cakes Category, ITC Limited, spoke on ‘Reengineering Brand Sunfeast 2.0 with Consumer Centricity, Relevance & Purpose'

exchange4media Staff Aug 2, 2021 8:32 AM