my-birthday-song

'My Birthday Song': How Cadbury Celebrations hit the sweet spot between idea and tech

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Nitin Saini, VP of Marketing at Mondelez International and Sukesh Nayak, CCO of Ogilvy India, let us in on the brand's latest AI-led campaign and the many learnings that came with it

Sohini Ganguly Aug 7, 2023 9:19 AM