Sohini Ganguly
Senior Correspondent
sohini.ganguly@exchange4media.com
na
Authors
Senior Correspondent
Sometimes the cost of a keyword is more expensive than the product: Aman Gupta, boAt
At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand
Alia Bhatt’s global domination continues as endorsement fee skyrockets
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
D2C brands bet big on quick commerce for festive season
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sporting events, premiumisation fuel FMCG Q1 AdEx
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
YouTube Pause Ads: A good break from routine formats?
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
D2C brands queue up for ‘Minutes’ on Flipkart
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
We are looking at a pretty busy festive season: Vivek Srivatsa, Tata Motors
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
Automakers hit the gas: Festive ad spends likely to surge 25-30%
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
D2C's pricey play: A winning bet?
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Google's cookie gambit: Will marketers bite?
Marketers say while they will continue to build on alternatives, first-party data strategies will still receive a chunk of their budget
Google elevates Sanjay Gupta to President-APAC
Roma Datta Chobey to be interim head for LCS team
Google cans Cookie plans, industry reacts to 'plot twist'
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Karan Kumar joins BPTP as CMO
Karan Kumar was earlier with ART Fertility Clinics and was responsible for marketing and growth ops for Middle East and India
Google scraps third-party cookie deprecation
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Overlay ads on Reels: Will marketers go for it?
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience
No change in advertiser appetite, despite Swiggy-Zomato platform fee hike?
These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts
Union Budget 2024: Tax incentives, growth measures on the CMO wish list
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Union Budget 2024: Gaming stakeholders bullish on push for e-sports
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Will rise of Google's zero-clicks lead to increased CPCs in India?
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Can Threads pull in more brands this year?
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even one year after its launch
CMOs battling to balance budget cuts & ROI before festive season
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Plum set to increase marketing spends by 60% in H2: Shankar Prasad
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sebi’s finfluencer crackdown: A blow to BFSI’s festive marketing plans?
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
Data Overload: Why are CMOs struggling to find actionable insights?
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Arnab Roy appointed Global Category President for Coca-Cola
Arnab Roy will move to Greater Atlanta for the new role, effective September 1, 2024
'Muthoot Finance invests 30% of annual media budget in Bharosa India Ka campaign'
Abhinav Iyer, Senior General Manager-Marketing and Strategy at The Muthoot Group tells e4m about the campaign's core consumer insight of 'trust' as a USP
We saw 36 brands fusing South & Bollywood for endorsements in 2023: Aviral Jain, Kroll
Aviral Jain, MD at Kroll, explains how the globalization of entertainment has paved the way for Indian celebrities to become global ambassadors for brands, according to the recent Kroll report
Show must go on, ad revenue can't stop: Industry on SDC
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
SC advertising mandate to dampen festive season spending?
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
Our FMCG clients want more engagement-generating capabilities: Arun Srinivas, Meta
Arun Srinivas, Director and Head (India), Ads Business, Meta, talks about the need for FMCG brands to spend more on consumers' changing media habits in a digital-first world
Unskippable ad: Can Insta find the balance between user experience & advertising efficacy?
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
No ‘likes’ for MIB self-declaration mandate? Influencer industry flummoxed
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms
SMBs contribute to 60-70% of our business: Mukesh Agrawal, The Media Ant
Mukesh Agrawal, Co-Founder of The Media Ant, spoke about how media planning landscape has evolved, what startup founders need to know before investing in advtg & tech tools the platform is deploying
Why retention marketing is climbing up the priority list of CMOs
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
What the ‘fake’ is happening with influencer marketing?
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
MFA sites or programmatic parasites draining ad budgets?
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
‘Koffee With Karan’ helped us increase brand visibility: Bala Sarda, VAHDAM India
On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends and more
Johnny Sins agreed with Bold Care's vision to talk about men's sexual health: Rajat Jadhav
Rajat Jadhav, the co-founder and CEO of Bold Care, talks about marketing challenges for brands in the sexual wellness category
MarTech mania: Can Indian marketers prevail over the shiny object syndrome?
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'
CMOs or CDOs: Who’s calling the MarTech shots?
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Steve Priya bags The Sleep Company's mandate
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
15% consumers enhance their user experience through virtual assistants: Kantar report
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack of time
IPL is key for mass media digital penetration: B Thiagarajan
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the challenges that come with it and more
Meta automated ad glitch: No red flags yet, say Indian advertisers
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a few weeks
Ariel’s Share The Load: The idea, inspiration & intent
Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the latest edition of Ariel’s #ShareTheLoad campaign
We plan to increase spends on content by 11-12% this year: Manish Kapoor, Pepe Jeans
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
Extinction or Evolution: Where is the CMO headed?
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's time to bid farewell to the traditional CMO
Returning to X: Will appointing brand safety head rekindle advertisers’ love?
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
Industry calls for independent audit body to tackle ad fraud surge
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
The CMO's Conundrum: How to make sense of the data deluge?
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of information into actionable insights
Diageo calls for media pitch
The account size is estimated to be Rs 350-400 crore
ROI Riddle: Time to look past the one-size-fits-all tactic?
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’
Marketers utilise less than 20% of available martech tools: Julie Woods-Moss, Thoughtworks
Julie Woods-Moss, CMO, Thoughtworks, delves deep into decoding the need of the hour in the martech landscape today
Q-comm players plan foray into e-comm: Disruption in the cart?
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
vivo charts the long journey of women in STEM
The initiative was based on the insight that while India has the most number of enrollments in STEM education, the conversion of women who actually get into the workstream after that is just 17%
70% brands exposed to brand safety risk at least once: EY report
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms
Swipe, tap, decide: Gen Alpha retypes the marketing playbook
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Google vs start-ups: Is building Indian app store a permanent solution?
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
Completely unacceptable, we got it wrong: Sundar Pichai tells staff on Gemini controversy
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
Cookie crunch kicks off first-party data race
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
‘Minimalist eyes 30% revenue from international markets, to increase AdEx proportionally’
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Internet growth in India up 7% in FY '23: TRAI
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
Paid search leads in auto sector’s digital AdEx
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
Radio's share in AdEx remains constant, retail firms key spender
A growing preference for music streaming, podcasts and personalized content on smart devices is enabling radio advertisers with more insights and precise targeting opportunities
Digital CAC on the rise: How are D2C brands keeping up?
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
'Brands are grappling with growing volume, amidst economic headwinds'
Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in purchase behaviours, client needs, India as a market and more
If my core values don’t sync with the brand's, it's an instant turn-off: Manushi Chhillar
In a chat with e4m, Indian actor and former Miss World, Manushi Chhillar opens up about her endorsement journey and her wish to associate with a chocolate brand someday
Regulation needs to go at the same pace as product innovation: Roshni Das
At the launch of the e4m-dentsu Digital Advertising Report 2024, Roshni Das, GM & Regional CMO – APJ Marketing & Partner Scale - Intel Corporation, delivered a keynote on scaling up AI personalisation
Q3: Zomato posts Rs 3,609 cr revenue, Blinkit ad revenue surges 220%
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Criteo’s activated media spend surges 30% to $4.1 billion in 2023
Gross profit of the commerce media company increased by 12% YoY in Q4 2023
AI-generated pics on Instagram, FB & Threads to get 'Imagined with AI' tags by Meta
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Snap Inc posts revenue of $1.36 billion for Q4 FY23
Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year
Amazon Inc. ad revenue surges 24% in 2023
The company witnessed close to one billion customer visits to Amazon.in during its month-long Great Indian Festival sales event
Should marketers be worried about Meta's updated targeting policy?
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal on advertisers
Meta sees 9% YoY decline in avg price per ad in 2023, experts decode why
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Start with a strong insight, technology comes later: Nitin Saini, Mondelez India
Nitin Saini, Vice President - Marketing of Mondelez India Foods, spoke about the company acing the game of building iconic brands at the India Brand Conclave 2024
The discussion should shift from marketing to mattering: Deepak Subramanian, HUL
Deepak Subramanian, Executive Director - Home Care, Hindustan Unilever Limited (HUL) shared his take on creating purposeful brands at the India Brand Conclave 2024
Meta’s ad revenue surges 24% YoY for Q4
The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion
GCPL ad spends up 24% YoY for Q3 FY24
Godrej Consumer Products has recorded an operating revenue of Rs 3,623 crore for the quarter
P&G India posts 14% surge in ad spends for Q2'24
Profit After Tax for the quarter was Rs 229 crore, up 10% versus a year ago
We aren't in the business of media, but in the business of harvesting attention: Ajay Dang
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
Is SEO indexing the key for marketers in these AI times?
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but also focus on creating content aligned with intent
‘PHD in entrepreneurship stands for Passion, Hunger & Discipline’
Business models that can unlock the hidden value using technology will emerge as the winners, said CK Kumaravel, Co-founder & CEO, Naturals Salon at the e4m Pride of India (South) Brands Summit
Byju’s reports Rs 8,245 crore loss for FY’22
Revenue from operations increased to Rs 5,014 crore in FY’ 22 as compared to Rs 2280 crore in FY’ 21
Colgate Palmolive hikes ad spends by 20% despite economic headwinds
The FMCG giant spent Rs 204.26 crore on advertising this year
Expect a 25% rise in our media spends in 2024: Sooraj Balakrishnan, Acer India
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in 2024, the preferred media mix and more
Rahul Vengalil moves on from Everest Brand Solutions
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
Marketers can anticipate continued ad spending on CTV: Priti Murthy
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Deepika Padukone turns 38: A look at her global brand journey
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
2024 CMO goals: Mastering ChatGPT Prompts on top of list
Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this year
With filmmaking, comes a very big responsibility: Gitikka Ganju
At the e4m Red Carpet Experiential Marketing Summit & Awards, writer and communication coach Gitikka Ganju engaged in a chat on the power and responsibility of communication in an omni-connected era
‘Hotels are the nucleus of all event activities’
At the e4m Red Carpet Experiential Marketing Summit and Awards, a panel of experts gathered to discuss the Future Proofing of Venues - Adapting to Changing Event Trends and Preferences
From buzzword to game changer: ChatGPT's journey in 2023
ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately boosting brand loyalty and customer satisfaction
Client on credit: Adland grapples with new crisis
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health of the ones who work on those projects, say experts
All eyes on the screen: Mobile marketing set for big tech upgrade in 2024
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Display & programmatic advertising least impacted by new AI-based MarTech tools: Report
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
‘Personalisation no longer a choice, but a necessity’
At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement across all marketing channels
Brand Safety: How big a worry for marketers?
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms
MarTech in 2023: What caught CMOs’ attention?
With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics that kept marketing heads busy this year. We explore why
Push notifications, not buttons: Are brands going overboard?
There's a thin line between delivering value and spamming the users with push notifications; brands should be mindful of that lest customers opt out, say experts
Mercedes Benz India’s Pradeep Srinivas to move to global role
Srinivas, who is currently the General Manager heading Marketing and Customer Experience for Mercedes Benz India, may take over the new role in January 2024
Lokesh Kataria to move on from Ace Turtle
He was the CMO
MarTech manoeuvres: Sentiment analysis takes centre stage this festive season
At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and stay ahead in the marketing game
On Diwali, brands light up MarTech space to reach consumer heart and wallet
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
Cookieless times: Ad tech firms to feel the pinch?
While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared
Not cool enough? Adland struggling to retain GenZ
Most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to hold them back, say advertising heads
From stores to screens: Legacy brands rewrite the D2C script
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
Rethinking the funnel: Is the classic marketing model a dying relic?
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention was ample
Why ‘subscription-first’ is a buzzword amongst D2C players
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Underutilisation of martech tools: Marketers under pressure to cut down on tech spends?
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of their budget, say experts
Market dynamics are in favour of D2C brands: Bhavik Vasa, GetVantage
In this edition of e4m's D2C Revolution series, Vasa, Founder of GetVantage guides entrepreneurs about the different avenues of raising capital and the need to have a financial 'toolkit'
‘Mix of human touch & tech can deliver world-class customer experience’
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections and more
Kareena Kapoor Khan turns 43: Brand Bebo goes big this year
From Tira to Tata Play, a look at all the brands endorsed by the actor
Hyundai Motor India posts 38% jump in ad spends in FY23
PAT saw an uptick of 63%
When small towns turn into big markets: D2C brands shift gaze from urban to rural
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier 2 and tier 3 cities
‘Young buyers of tier II, III markets have become very aspirational’
As part of e4m D2C Revolution series, Param Bhargava, Founder of T.A.C - The Ayurveda Company, spoke about a sustainable approach towards building the business, leveraging TV and much more
Indian consumers are ready to experience new flavours: Aastha Bhasin, Kurkure
Bhasin, Category Lead, Kurkure, PepsiCo India speaks to exchange4media as the brand forays into the 'street snack' category with the launch of 'Chaat Fills'
‘Experimentation has become mainstream, consumers willing to try new products’
In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product
Will Privacy Sandbox lead to a new era of contextual targeting?
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers
Pet parents want their lifestyle to reflect in their pets: Samriddh Dasgupta, HUFT
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach
From silos to success: How CDPs are transforming marketing
Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors
‘Actively evaluating opportunities where we can onboard martech solution providers’
Apurva Sircar, Head of Marketing, Bandhan Bank, talks about the pressure banks are facing to match up to the nimbleness of fintechs, their IT transformation process, and more
‘More than half of SUGAR’s revenue comes from offline retail’
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the beauty space
More ad impressions, less price per ad: Meta’s Insta play?
Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps
Interesting times to start a D2C brand: Deep Bajaj, Sirona Hygiene
In our new series e4m D2C Revolution, we will shine the spotlight on D2C brands, diving deep into their journeys, marketing strategies, localisation & expansion plans. Today we feature Sirona Hygiene
It’s important to balance legacy & future: Prasoon Joshi on Air India rebranding
Joshi, Chairman McCann WorldGroup Asia and CEO & CCO McCann Worldgroup India, talks about Air India’s rebranding
‘Digital as a component is higher than the category average for Tata Tea Premium’
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Why marketers are optimistic about the GA4 data model
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital experts
'My Birthday Song': How Cadbury Celebrations hit the sweet spot between idea and tech
Nitin Saini, VP of Marketing at Mondelez International and Sukesh Nayak, CCO of Ogilvy India, let us in on the brand's latest AI-led campaign and the many learnings that came with it
'Bajaj Capital’s brand revitalization is to align with current market trends'
Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the financial services market is seeing
Fewer Friendship Day ads: Social media fatigue to blame?
With brands jumping onto the hype of creating ads and posts for every ‘special day’, the fatigue is now quite visible and hence the diminishing number of ad films, say experts