Hansa Research names Ashish Karnad as Exec VP & Head, Media & Digital Business
In his last role at Nielsen Media, he was in charge of IRS, the Print currency in India
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Mythology, Comedy emerge as top genres in W19 over W14 on Hindi GECs: BARC
Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs
News viewership cuts into GEC primetime consumption across languages
As per the 11th edition of the BARC India and Nielsen Media report, viewership for movies in the last four weeks has also impacted GEC numbers, especially in Bangla, Marathi, Kannada & Malayalam