For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap into the emotional connect he has cultivated, say experts
e4m Staff Dec 3, 2024 3:35 PM
The Sports Edition NM
CTV key to reaching affluent banking consumers: Anoop Manohar, Axis Bank 1 week ago
Battlegrounds Abroad, Housing at Home: How Conflict Hits India’s Property Market 1 week ago
HOW INDIA’S NEXT WAVE OF RAILS, ROADS AND TUNNELS TAKES SHAPE 1 week ago
Publicis Groupe acquires AdgeAI 1 week ago
Pepsi welcomes Ahaan Panday and Aneet Padda to the brand family NM 1 week ago
SEE MORE
Not Watered Down Anymore 1 week ago
Cheil SWA elevates Kumar Awanish as group’s Chief Operating Officer 1 week ago
Audi India appoints Wondrlab as brand communication partner 1 week ago
Top marketing minds honoured at Laqshya Pitch Best CMO Awards 2026 1 week ago