on-ground-activation

Radio leaders shared factors responsible for the revival of the sector, which included industry-focused strategy, customer-centric approach, and the Covid-vaccination drive by the government

Rasika Kiran Upasani Dec 31, 2021 8:55 AM

Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months

Noel Dsouza Feb 12, 2021 8:53 AM