on-ground-activation
Radio leaders shared factors responsible for the revival of the sector, which included industry-focused strategy, customer-centric approach, and the Covid-vaccination drive by the government
Rasika Kiran Upasani Dec 31, 2021 8:55 AM
Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months
Noel Dsouza Feb 12, 2021 8:53 AM
