The initiative is launched on Grandparents’ Day with an objective to provide a second innings to retired citizens through invigorating internships in the field of their choice
The 3 minutes video song centering mental health crisis is garnering rave reviews
The campaign has been conceptualised and spearheaded by Origami Creative
Origami is looking forward to improving Pure & Sure's brand communication and engagement with some out-of-the-box brand and digital-led initiatives