ott-advertising

At the e4m-Xaxis Programmatic Summit, industry experts deliberated on the topic of ‘Advancing Automation of OTT Advertising in 2022’
exchange4media Staff Dec 20, 2021 9:02 AM

ZEE5 has recorded that 21% of its viewers are cord cutters and consider ZEE5 to be their primary source of entertainment while 36% of its viewers watch only light content on linear TV
exchange4media Staff Oct 1, 2020 3:21 PM