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ZEE5 marks Poila Boishakh with a song on Bengali aspirations

The campaign represents a new wave of globalisation, technology, culture and entertainment

e4m Desk Apr 15, 2021 3:18 PM

TOP STORIES

Post-Diwali Reset: How quick commerce platforms are sustaining festive momentum

Nov 21, 2025 12:36 PM

Parle-G strikes an emotional chord with its Chhath Puja campaign

Nov 21, 2025 12:34 PM

Has festive 2025 signalled a turning point for D2C marketing?

Nov 21, 2025 12:32 PM

Retail media steals festive spotlight with Rs 2,000 crore AdEx

Nov 21, 2025 12:28 PM

Why GST overhaul & festive season didn’t spark AdEx revival?

Nov 21, 2025 12:21 PM

India’s most valuable brands collectively reach valuation of $523.5 billion: Kantar report

3.5M creators rewrite India’s $45B shopping future

My first encounter with Neil French

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

UFO Moviez and Miraj Cinemas forge partnership

POPULAR

Ashish Sehgal likely to join Times TV Network as CEO

South India rises as Ground Zero for India’s EV marketing playbook

Beyond Buzzwords: How 2025 Redefined Communication

Deepinder Goyal’s “mystery forehead device” sparks social media frenzy

Sony LIV partners with YouTube to offer subscriptions

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