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With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time

e4m Staff 15 hours ago

BARC Maintains TV News Ratings Blackout Amid MIB Directive?blur=25

The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28

e4m Staff 1 day ago